14.12.2022 Views

Hacking growth_ A estratégia de marketing inovadora das empresas de crescimento mais rápido

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

minutes. Vídeo. 500distro, 13 ago. 2014. <500distro. asia/blog/sharinglab-notes-27-referral-program-hack-tics-in-20-minutes>

16. Shotell, op. cit.

17. SKOK, David. Lessons learned – viral marketing. For Entrepreneurs

from David Skok (blog), [s.d.]. <forentrepreneurs.com/lessons-learntviral-marketing>

18. SCHULTZ, Alex. Lecture 6: growth. How to Start a Startup (blog),

[s.d.]. <startupclass.samaltman.com/courses/lec06>

19. Eventbrite, social commerce: a global look at the numbers. Eventbrite

(blog), 23 out. 2012. <eventbrite.com/blog/ds00-social-commerce-aglobal-look-at-the-numbers>

20. ELMAN, Josh. 3 growth hacks: the secrets to driving massive user

growth. Vídeo. Grow Talks, ago. 2013. <youtube.com/watch?

v=AaMqCWOfA1o>

CAPÍTULO 6

1. What is retargeting?. AdRoll, 2016. <adroll.com/gettingstarted/retargeting>;

CHEN, Andrew. New data shows losing 80% of

mobile users is normal, and why the best apps do better. @andrewchen

(blog), [s.d.]. <andrewchen.co/new-data-shows-why-losing-80-of-yourmobile-users-is-normal-and-that-the-best-apps-do-much-better>

2. Ibid.

3. PATEL, Neil. Palestra no Search Engine Journal Summit, Santa Mônica,

Califórnia, 24 fev. 2015. <slideshare.net/SearchEngineJournal/1-neilpatel-final>

4. Ibid.

5. Driving user growth at Airbnb. Growth @ Airbnb, 11 abr. 2016.

<youtube.com/watch?v=03mc78lKOwI>

6. ELMAN, Josh. 3 growth hacks: the secrets to driving massive user

growth. Vídeo. Grow Talks, ago. 2013. <youtube.com/watch?

v=AaMqCWOfA1o>

7. EGAN, John. Measuring for engagement: understanding user gains,

losses & levels of interaction. Vídeo. 500distro, 12 ago. 2014.

<youtube.com/watch?v=NghOllGvv4E>

8. Patel, op. cit.

9. How Adobe converted free trial downloads into satisfied customers.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!