Hacking growth_ A estratégia de marketing inovadora das empresas de crescimento mais rápido

setup-guide>
16. HALIM, Willix. Create a full company growth culture. Vídeo.
GrowthHackers, 18 fev. 2016. <growthhackers.com/videos/ghconference-16-william-halim-svp-growth-freelancer-create-a-fullcompany-growth-culture>
17. EGAN, John. The 27 metrics in Pinterest’s internal growth dashboard.
John Egan (blog), 22 jan. 2015. <jwegan.com/growth-hacking/27-
metrics-pinterests-internal-growth-dashboard>
18. KAUSHIK, Avinash. The difference between web reporting and web
analysis. Occam’s Razor (blog), [s.d.].
<kaushik.net/avinash/difference-web-reporting-web-analysis>
19. Elman, op. cit.
CAPÍTULO 4
1. REICHHELD, Frederick F.; SCHEFTER, Phil. The economics of e-
loyalty. Harvard Business School Working Knowledge, 10 jul. 2000.
<hbswk.hbs.edu/archive/1590.html>
2. EISENBERG, Bryan. 3 steps to better prioritization and faster
execution. Bryan Eisenberg (site), 3 dez. 2010. <bryaneisenberg.com/3-
steps-to-better-prioritization-and-faster-execution>
3. PIE framework. WiderFunnel (blog), 28 ago. 2015.
<widerfunnel.com/case-studies/telestream-case-study/pie_2015_v1>
4. LOFGREN, Lars. My 7 rules for A/B testing that triple conversion rates.
Lars Lofgren (blog), [s.d.] <larslofgren.com/growth/7-rules-for-abtesting>
CAPÍTULO 5
1. MARVIN, Ginny. US digital ad revenues top $59.6 billion in 2015, up 20
percent to hit another high. Marketing Land (blog), 21 abr. 2016.
<marketingland.com/us-digital-ad-revenues-60-billion-2015-iab-174043>
2. Slowing growth ahead for worldwide internet audience. eMarketer
(blog), 7 jun. 2016. <emarketer.com/Article/Slowing-Growth-Ahead-
Worldwide-Internet-Audience/1014045>
3. FRIER, Sarah. Fab.com’s ascent to $1 billion valuation brings missteps.
Bloomberg Technology (blog), 24 jun. 2013.
<bloomberg.com/news/articles/2013-06-24/fab-com-s-race-to-1-billion-