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TechCrunch, 2 jun. 2010 <newsweek.com/my-big-break-yelps-jeremystoppelman-81133>

11. MANGALINDAN, J. P. The trials of Uber. Fortune, 2 fev. 2012.

<tech.fortune.cnn.com/2012/02/02/the-trials-of-uber>

12. CHEN, Andrew. New data shows losing 80% of mobile users is normal,

and why the best apps do better. @andrewchen (blog), [s.d.].

<andrewchen.co/new-data-shows-why-losing-80-of-your-mobile-users-isnormal-and-that-the-best-apps-do-much-better>

13. Downloadable Library of SaaS Resources, Pacific Crest Securities.

<pacific-crest.com/saas-survey-file-vault>

14. JENNINGS, Lisa. Study: restaurants improve customer retention rates.

Nation’s Restaurant News, 8 jun. 2012.

15. BOOBIER, Tony. Keeping the customer satisfied: the dynamics of

customer defection, and the changing role of the loss adjuster. CILA

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16. MAURYA, Ash. The achilles heel of customer development. Love the

Problem, ago. 2009. <blog.leanstack.com/the-achilles-heel-of-customerdevelopment-57d50203c717>

17. MAVEAL, Danielle. Comentário à pergunta How did Etsy get its first

batch of independent sellers when it started?. Quora, 21 ago. 2014.

<quora.com/How-did-Etsy-get-its-first-batch-of-independent-sellerswhen-it-started>

18. U.S. SECURITIES AND EXCHANGE COMMISSION. Etsy (declaração

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registro).

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19. Ibid.

20. HACKETT, Bryan. Tinder’s first year user growth strategy. Parantap

Research & Strategy (blog), 3 mar. 2015. <parantap.com/tinders-firstyear-growth-strategy>

21. Ibid.

22. LAPOWSKY, Issie. How Tinder is winning the mobile dating wars. Inc.,

23 maio 2013.

23. JACKSON, Eric M. The PayPal wars: battles with eBay, the media, the

Mafia, and the rest of planet Earth. Long Beach: WND Books, 2012, p.

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24. KANE, Margaret. eBay picks up PayPal for $1.5 billion. CNET, 18 ago.

2002. <cnet.com/news/ebay-picks-up-paypal-for-1-5-billion>

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