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As estratégias empresariais para os vinhos finos no Brasil e no ...

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253MCLEOD, Todd. Viticultural opportunities in Argentina. (Industry Overview).Wines & Vines, San Rafael, CA, Sept. 1998. Disponível em:http://www.findarticles.com/cf_dls/m3488/n9_v79/21070484/p1/article.jhtmlAcesso em: 4 maio 2002.MELLO, Loiva Maria Ribeiro de; MATTUELLA, Juvir Luiz. Abordagem pr<strong>os</strong>pectivada cadeia produtiva da uva e do vinho do RS. Revista de Política Agrícola,Brasília, v. 8, n. 2, p. 7-13, abr./jun. 1999.MENON, Anil et al. Antecedents and consequences of marketing strategy making:a model and a test. Journal of Marketing, New York, v. 63, p. 18-40, Apr. 1999.MERCOSUR. Grupo Mercado Común. Resolução n. 45, de 1996: aprova o“Reglamento Vitivinicola del Merc<strong>os</strong>ur”. Buen<strong>os</strong> Aires, 21 jun. 1996.MINTZBERG, Henry. A criação artesanal da estratégia. In: MONTGOMERY,Cynthia A.; PORTER, Michael E. Estratégia: a busca da vantagem competitiva.Rio de Janeiro: Campus, 1998. p. 419-437.MINTZBERG, Henry. Os 5 Ps da estratégia. In: MINTZBERG, Henry; QUINN,James Brian. O processo da estratégia. Porto Alegre: Bookman, 2001. p. 26--32.MINTZBERG, Henry. Queda do pedestal. Exame, São Paulo, v. 26, n. 19, edição566, p. 70-72, 14 set. 1994a.MINTZBERG, Henry. Rethinking strategic planning. Part I: Pitfalls and fallacies.Long Range Planning, London, v. 27, n. 3, p. 12-21; June 1994b.MINTZBERG, Henry; AHLSTRAND, Bruce; LAMPEL, J<strong>os</strong>eph. Safari daestratégia: um roteiro pela selva do planejamento estratégico. Porto Alegre:Bookman, 2000.MINTZBERG, Henry; LAMPEL, J<strong>os</strong>eph. Reflecting on the strategy process. SloanManagement Review, Cambridge, v. 40, p. 21-30, Spring 1999.MONTGOMERY, David; WEBSTER JÚNIOR, Frederick. Marketing’s interfuncionalinterfaces: the MSI workshop on management of corporate fault zones. Journalof Market Focused Management, B<strong>os</strong>ton, v. 2, p. 7-26, 1977.MORAES, Roque. Análise de conteúdo. Educação, Porto Alegre, v. 22, n. 37,p. 7-32, mar. 1999.

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