Примењена лингвистика у част Ранку Бугарском - Језик у

JEZIK U UPOTREBI / LANGUAGE IN USE
impossible to introduce changes into the standard language corpus, but rather as a
de facto language planning which is defined through emergent language behavior
in interested communities of practice and which follows and adapts to shifts and
changes in social structures, cultural models and overall world views. Language
management thus becomes replaced by language leadership in heterarchically
organized communities of practice in which the role of a leader can be assumed
by any member of the community, unlike the role of language managers who are
defined by their institutionalized positions in the social academic and political
hierarchy within the society. It is my strong belief that such language policy and
planning within the existing standard languages provides a much clearer account
of the structure of our societies, as well as of the relevance of communicative
functions and needs which make our language interactions meaningful. In other
words, as stated by Wheatley, Frieze (2006), it is not necessary to persuade all the
speakers of a given standard language at the same time to adopt certain minor or
major adaptations into the linguistic variety they regard as a national monument.
We need to work on establishing critical relationships and interactions which
bring us closer to other individuals who share our world views, our understanding
of knowledge and science, and who also share our faith in the objectives we
decide to accomplish. That is the only way for the new standard language systems
to emerge: to create language forms and communicative practices that are aligned
with new, different or alternative social, cultural, political and other needs. If and
when those forms and structures become part of the standard language, this new
language might make a more profound impact on all aspects of our social and
private lives.
REFERENCES
Bauman, Richard, Charles L. Briggs (2003). Voices of Modernity: Language Ideologies
and the Politics of Inequality. Cambridge : Cambridge University
Press.
Bondarenko Pisemskaya, Natalia (2007). El lenguaje y la teoría del caos. Opción,
Año 23, No. 53: 38-51.
Bugarski, Ranko (2005). Jezik i kultura. Beograd : Biblioteka XX vek.
Corning, Peter A. (2002). The re-emergence of ‘emergence’: A venerable concept
in search of a theory. Complexity 7(6): 18-30.
Faucher, Jean-Baptiste P. L., André M. Everett, Rob Lawson (2008). A complex
adaptive organization under the lens of the LIFE model: The case of Wikipedia.
Paper presented at: The Fourth Organizational Studies Summer
Workshop: “Embracing Complexity: Advancing Ecological Understand-
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