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1969. The number <strong>of</strong> employees grew from 352 in 1960 to<br />

about 630 in 1970.<br />

In 1937 K.S. Lo, the founder, who happened to be on<br />

a business visit to Shanghai, attended a lecture by Julian<br />

Arnold, then Trade Attache to the United States Embassy in<br />

Nanking. The subject was “Soybean–The Cow <strong>of</strong> China.”<br />

Lo left inspired to do something about the widespread<br />

nutritional diseases then found in Hongkong. “He applied<br />

to the government for a license to manufacture <strong>soy</strong><strong>milk</strong> in<br />

1938. He received such a discouraging <strong>and</strong> unfavorable reply<br />

from the Sanitary Board that he was forced to give up his<br />

plan. However, a year later, Dr. P.S. Selwyn Clarke took over<br />

the chair <strong>of</strong> the Sanitary Board, <strong>and</strong> day by chance he came<br />

across Lo’s application. He telephoned Lo <strong>and</strong> assured him<br />

that he would issue him the necessary license.<br />

“Lo was overjoyed <strong>and</strong> immediately went to raise a<br />

modest capital <strong>of</strong> $18,000. He put up a small factory at<br />

Causeway Bay <strong>and</strong> the plant was opened in March 1940 by<br />

Sir Man-Kam Lo... Sales remained poor for the fi rst two<br />

years. By the end <strong>of</strong> 1941, when the Pacifi c War broke out,<br />

the Company was almost on the verge <strong>of</strong> bankruptcy. The<br />

factory was occupied by the Japanese soon after Hongkong<br />

fell <strong>and</strong> Lo left for Free China [Taiwan]. In Sept. 1945<br />

he returned to Hongkong <strong>and</strong> production was restarted in<br />

Nov. <strong>of</strong> that year.” Lo started to market his product as a<br />

s<strong>of</strong>t drink through s<strong>of</strong>t drink outlets, instead <strong>of</strong> like <strong>milk</strong>.<br />

Sales grew rapidly. By 1949 the company had accumulated<br />

enough capital to buy a piece <strong>of</strong> l<strong>and</strong> <strong>and</strong> build a new<br />

factory in Aberdeen. In the meantime the company had also<br />

acquired the Greenspot franchise. So in 1950, the Aberdeen<br />

factory was opened <strong>and</strong> used for the bottling <strong>of</strong> Greenspot<br />

while Vita<strong>soy</strong> remained at the Causeway Bay factory. In<br />

1952 the bottle was changed to a s<strong>of</strong>t drink bottle that was<br />

sterilized. Sales skyrocketed. In 1957 the company gave<br />

up the Greenspot franchise <strong>and</strong> acquired the Pepsi Cola<br />

bottling franchise. In 1962 a new 6-story, 300,000 square<br />

foot factory was opened in Kowloon. In 1964 the company<br />

invented a powdered <strong>soy</strong><strong>milk</strong>. That year Lo was invited to<br />

present a paper at the “International Symposium on Oilseed<br />

Protein Foods” in Japan. His concepts caught the attention<br />

<strong>of</strong> UNICEF <strong>and</strong> FAO, which had been trying to fi nd ways<br />

<strong>of</strong> increasing protein consumption in developing countries.<br />

A joint venture with Monsanto proved unsuccessful <strong>and</strong><br />

was terminated last year. Monsanto was given a license to<br />

manufacture a powdered <strong>soy</strong><strong>milk</strong> concentrate.<br />

The company has created three new divisions. The<br />

Packaged Foods Division will be introducing in the spring<br />

a line <strong>of</strong> precooked foods which are ready for the table after<br />

simply heating. They include Chow Fan, Bar-B-Q Spare<br />

Rib, Dim Sum, etc. The Cheese Division will be launching<br />

this year 3 types <strong>of</strong> <strong>soy</strong><strong>milk</strong>-based cheese spreads: Chinese<br />

Fu-Yu, European Blue Cheese, <strong>and</strong> English Cheddar. The<br />

Extrusion Foods Division is developing a high-protein<br />

weaning food, <strong>and</strong> hopes eventually to branch out into snack<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 110<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

foods <strong>and</strong> meat substitutes.<br />

228. Schwarz, Richard W. 1970. John Harvey Kellogg,<br />

M.D. Nashville, Tennessee: Southern Publishing Assoc.<br />

256 p. Illust. Index. 22 cm. See p. 44, 120-23, 243. Also<br />

published in 1970 by Andrews Univ. Press (Berrien Springs,<br />

Michigan).<br />

• Summary: This excellent biography <strong>of</strong> Dr. J.H. Kellogg<br />

was originally written as a 1964 PhD thesis at the University<br />

<strong>of</strong> Michigan. Although it contains no references or footnotes,<br />

<strong>and</strong> thus lacks the documentation <strong>and</strong> completeness <strong>of</strong> the<br />

dissertation, it is still (March 2009) the best biography <strong>of</strong> Dr.<br />

Kellogg. The author is a Seventh-day Adventist.<br />

Contents: Preface. 1. The boy foreshadows the man. 2. A<br />

convert (the early health reform <strong>and</strong> vegetarian movements<br />

in America). 3. From teacher to doctor. 4. A man is what<br />

he eats. 5. Changing American habits. 6. Developing the<br />

Battle Creek Sanitarium. 7. Sanitarium ups <strong>and</strong> downs. 8. A<br />

torrent <strong>of</strong> words. 9. Variations on a boyhood dream. 10. The<br />

unwilling surgeon. 11. Products <strong>of</strong> an active mind. 12. All<br />

work, but little play. 13. What manner <strong>of</strong> man. 14. Father <strong>of</strong><br />

forty-two children. 15. His br<strong>other</strong>’s keeper. 16. The ties <strong>of</strong><br />

fi fty years are broken. 17. Food manufacturing <strong>and</strong> family<br />

quarrels. 18. New outlets for promoting an old program. 19.<br />

The last battles. 20. An epilogue.<br />

Concerning meat substitutes (p. 121-23): “During the<br />

years in which he directed the experiments which led to the<br />

production <strong>of</strong> fl aked cereals, Bromose, <strong>and</strong> Malted Nuts,<br />

Dr. Kellogg also attempted to develop a substitute for meat<br />

from plant sources. He traced his interest in such a product to<br />

conversations with Dr. Charles W. Dabney, noted agricultural<br />

chemist <strong>and</strong> former president <strong>of</strong> the University <strong>of</strong> Tennessee.<br />

When Dabney was serving as President Clevel<strong>and</strong>’s Assistant<br />

Secretary <strong>of</strong> Agriculture [probably about 1893-1897], he had<br />

discussed with Kellogg the problem <strong>of</strong> supplying adequate<br />

protein for the world’s rapidly exp<strong>and</strong>ing population. The<br />

men agreed that it was better economics to use grain for<br />

human food than to feed it to animals <strong>and</strong> then use them for<br />

food. The problem, as Dabney saw it, was to produce a grain<br />

product which would have all the nutritional value <strong>and</strong> taste<br />

appeal <strong>of</strong> meat.<br />

“In 1896 Kellogg announced that he had perfected the<br />

ideal substitute for meat in Nuttose, a nut product which<br />

he could prepare to taste much like beef or chicken... The<br />

doctor’s interest in new vegetarian meatlike protein foods<br />

continued active until shortly before his death. Among<br />

some <strong>of</strong> the more popular creations later developed in his<br />

laboratories were Protose, Battle Creek Steaks, <strong>and</strong> Battle<br />

Creek Skallops. Various combinations <strong>of</strong> nuts <strong>and</strong> wheat<br />

gluten composed the principal ingredients in the imitation<br />

meats...<br />

“Kellogg’s last major food discovery was an artifi cial<br />

<strong>milk</strong> made principally from <strong>soy</strong>beans. He was particularly<br />

enthusiastic over <strong>soy</strong> <strong>milk</strong> because it proved an excellent

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