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the company; Paul sold the company to Sanitarium Health<br />

Foods.<br />

From 1983 to 1986 Rick <strong>and</strong> Elizabeth had a<br />

commercial cleaning business, which suited the family<br />

structure very well, but was very unsatisfying workwise <strong>and</strong><br />

environmentally.<br />

In about 1980 or 1981 Austin Holden had started a<br />

largely macrobiotic import <strong>and</strong> wholesale business, Kiaora<br />

Naturals, at 374 West Coast Road, Glen Eden, in west<br />

Auckl<strong>and</strong>. Holden soon started a very small shop in the<br />

corner <strong>of</strong> his warehouse <strong>and</strong> called it East West Wholefoods.<br />

For the fi rst few years, his only customer was Harvest<br />

Wholefoods. “We kept him going.”<br />

Then in 1986 Rick <strong>and</strong> Elizabeth started East West<br />

Organics, taking over the building (<strong>and</strong> business) formerly<br />

occupied by Austin Holden <strong>and</strong> Kiaora Naturals. They<br />

knocked out all the walls, resulting in a much larger shop<br />

that specialised in organic food, with a big emphasis on fruit<br />

<strong>and</strong> vegetables.<br />

They had no intention <strong>of</strong> making <strong>soy</strong>foods. However<br />

there was suddenly an infl ux <strong>of</strong> Asian immigrants to New<br />

Zeal<strong>and</strong> <strong>and</strong> Asian T<strong>of</strong>u (usually made with calcium sulfate<br />

in aluminum pots) became widely available. By this time<br />

organics was really growing in New Zeal<strong>and</strong>. Elizabeth <strong>and</strong><br />

Rick wanted to stock organic t<strong>of</strong>u in their store, but they<br />

couldn’t fi nd a source. They talked with Trevor <strong>and</strong> Paul<br />

Johnston about making it for them, but the br<strong>other</strong>s felt there<br />

was no future in it, so they declined to do it.<br />

So in 1996 Elizabeth <strong>and</strong> Rick started The Organic Soy<br />

Company, again in a small food factory out the back <strong>of</strong> East<br />

West Organics. They started making nigari t<strong>of</strong>u again–for<br />

their own store only. For the fi rst time, they started to use<br />

organic <strong>soy</strong>beans, <strong>and</strong> as many <strong>other</strong> organic ingredients as<br />

they needed <strong>and</strong> could get. “We were right back where we<br />

started. And then exactly the same thing happened again.<br />

Once the word got out that organic nigari t<strong>of</strong>u was available<br />

again, people started coming from everywhere to buy it. It<br />

was not our intention to get back into the <strong>soy</strong>foods business;<br />

we’d already sold our company. But we wanted the quality,<br />

so we had to make it ourselves.” East West Organics is still<br />

operating today, although out <strong>of</strong> new premises (outgrew old<br />

one), <strong>and</strong> has just moved up the road slightly.<br />

Their son Daniel joined them in January 1998, <strong>and</strong> in<br />

October <strong>of</strong> 1998, they sold East West Organics <strong>and</strong> moved<br />

the Organic Soy Company to their current premises at Unit<br />

A, 2 Corban Avenue, Henderson, Auckl<strong>and</strong>.<br />

Elizabeth <strong>and</strong> Rick separated the same year, but<br />

continued on in the family business together. In 2001 their<br />

daughter Jesse returned from Europe <strong>and</strong> also joined us in<br />

the business. Later that same year Rick left the business to go<br />

to University <strong>and</strong> currently, Elizabeth, Daniel <strong>and</strong> Jesse are<br />

in joint ownership, with Rick still having a 10% share. They<br />

started using the br<strong>and</strong> names (the fi rst being Tonzu) in 2002.<br />

The business is growing slowly, currently producing<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 511<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

t<strong>of</strong>u, tempeh, <strong>soy</strong> yoghurt, t<strong>of</strong>u burgers <strong>and</strong> teriyaki sauce,<br />

all 100% organic. Elizabeth has moved to part time as the<br />

younger generation are taking on the responsibility for the<br />

business. They currently have 3 full time employees as well<br />

as themselves, so are still reasonably small.<br />

“We see a great future for the business <strong>and</strong> will probably<br />

outgrow our current premises within the next few years. We<br />

love making traditional <strong>soy</strong> products, <strong>and</strong> eventually hope to<br />

make miso <strong>and</strong> tamari, which will be export products as well<br />

as for the domestic market.”<br />

First sold commercially by the organic <strong>soy</strong> company:<br />

T<strong>of</strong>u (1996), Teriyaki T<strong>of</strong>u (1999), Tempeh (1999), T<strong>of</strong>u<br />

Burgers (2001), Teriyaki sauce (2003).<br />

All current labels <strong>and</strong> packaging are new, <strong>and</strong> have<br />

changed very much from the original. They once made<br />

two t<strong>of</strong>u spreads, one teriyaki <strong>and</strong> the <strong>other</strong> curry fl avour.<br />

However it was hard to get a good enough shelf life out <strong>of</strong><br />

them to make them viable, so reluctantly they discontinued<br />

them. They have also changed their burgers signifi cantly.<br />

When they fi rst produced a burger in 2001, they had 3<br />

varieties: Garlic <strong>and</strong> Cheese, Sundried Tomato, <strong>and</strong> Feta,<br />

<strong>and</strong> Vegan. They have discontinued them all <strong>and</strong> now just<br />

make one that is actually Vegan, although they do not call<br />

it that. The burgers did not sell well; they are not certain<br />

why that was, maybe they were too expensive with all the<br />

organic ingredients <strong>and</strong> very labour intensive. So they have<br />

simplifi ed <strong>and</strong> streamlined our current burger making the<br />

whole process more viable.<br />

As the population <strong>of</strong> the whole <strong>of</strong> New Zeal<strong>and</strong> is<br />

around 4 million <strong>and</strong> only 15% <strong>of</strong> them are vegetarian, they<br />

are playing to quite a small market, this can sometimes be<br />

quite a challenge. In the long term it will be sensible to<br />

develop products that they can export. Address: Founder <strong>and</strong><br />

owner, The Organic Soy Company, Ltd., Unit A, 2 Corban<br />

Ave., Henderson, Waitakere, Auckl<strong>and</strong> 0612, New Zeal<strong>and</strong>.<br />

Phone: +64 9 835 3617.<br />

1323. Babb, Michelle. 2007. Soyfoods in a low GI<br />

[Glycemic Index] diet. Soy Connection 15(1):2, 4. Winter.<br />

• Summary: After the low-carb craze, Americans are<br />

starting [again] to examine the types <strong>of</strong> carbohydrates they<br />

are eating rather than avoiding them altogether. The GI<br />

[glycemic index] is a measure <strong>of</strong> how fast 50 gm <strong>of</strong> a given<br />

carbohydrate raises blood glucose levels as it is digested.<br />

Researchers from Harvard University [Massachusetts]<br />

developed the glycemic load (GL), based on an actual<br />

serving or meal, given by the formula GI x carbohydrate per<br />

serving + 100 = GL. “For example, <strong>soy</strong><strong>milk</strong> has a GI <strong>of</strong> 44<br />

<strong>and</strong> a GL <strong>of</strong> only 8 per 8 oz serving. (These fi gures will vary<br />

slightly among br<strong>and</strong>s).”<br />

“Recent research suggests that following a low-glycemic<br />

index diet not only helps facilitate weight loss, but may also<br />

have a signifi cant impact on disease reduction” [incl. type II<br />

diabetes <strong>and</strong> CVD, cardio-vascular disease]. Soyfoods with

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