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America, INTSOY, American Soybean Association, Bean<br />

Machines, Inc., Soycrafters Apprenticeship Program, USDA<br />

Northern Regional Research <strong>Center</strong>, Sojaquelle.<br />

About The Soyfoods <strong>Center</strong>.<br />

Note 3. This is the 2nd market study published by<br />

Shurtleff. Address: Soyfoods <strong>Center</strong>, P.O. Box 234,<br />

Lafayette, California 94549.<br />

480. Dominguez de Diez Gutiérrez, Blanca. 1982. Re:<br />

Names <strong>of</strong> <strong>soy</strong>foods around the world: Spanish. Form fi lled<br />

out <strong>and</strong> returned to William Shurtleff at Soyfoods <strong>Center</strong>,<br />

July 9. 1 p. H<strong>and</strong>written. [Eng]<br />

• Summary: Gives the names <strong>of</strong> all the various <strong>soy</strong>foods in<br />

Spanish. Note: A typed list <strong>of</strong> these names is published in<br />

Soyfoods Industry <strong>and</strong> Market: Directory <strong>and</strong> Databook,<br />

1985. 5th ed. p. 164.<br />

“Fresh green <strong>soy</strong>beans–Frijol de <strong>soy</strong>a tierno o ejote de<br />

<strong>soy</strong>a. Whole dry <strong>soy</strong>beans–La <strong>soy</strong>a, Frijol de <strong>soy</strong>a. Black<br />

<strong>soy</strong>beans–Frijol de <strong>soy</strong>a negro. Fresh <strong>soy</strong> puree–Pure de<br />

frijol de <strong>soy</strong>a. Soy sprouts–Germinados de <strong>soy</strong>a. Soynuts–<br />

Soya-nuez (nuez means walnuts or pecans), Soya-huate<br />

(means peanuts from cacahuate). Oil roasted <strong>soy</strong>nuts–Soya<br />

nuez tostada (meaning nut). Dry roasted <strong>soy</strong>nuts–Soya-huate<br />

tostado (meaning peanuts). Soynut butter–Mantequilla de<br />

<strong>soy</strong>a. Roasted <strong>soy</strong> fl our–Harina de <strong>soy</strong>a tostada (kinako).<br />

Soy c<strong>of</strong>fee–Soyafee. Soy chocolate–Soyalate. Soy<strong>milk</strong>–<br />

Leche de <strong>soy</strong>a. Soy<strong>milk</strong> ice cream–Helado de leche de <strong>soy</strong>a.<br />

Soy<strong>milk</strong> curds–Cuajada de <strong>soy</strong>a, Jocoque de leche de <strong>soy</strong>a.<br />

T<strong>of</strong>u–T<strong>of</strong>u, Queso de <strong>soy</strong>a, Cuajada de <strong>soy</strong>a. S<strong>of</strong>t t<strong>of</strong>u–T<strong>of</strong>u<br />

bl<strong>and</strong>o. (Regular) T<strong>of</strong>u–T<strong>of</strong>u comun. Firm T<strong>of</strong>u–T<strong>of</strong>u fi rme.<br />

Extra fi rm t<strong>of</strong>u–T<strong>of</strong>u extra fi rme. (Deep fried) T<strong>of</strong>u cutlets–<br />

chuletas de t<strong>of</strong>u. (Deep fried) T<strong>of</strong>u burgers–Hamburguesas<br />

o tortitas de t<strong>of</strong>u. (Deep fried) T<strong>of</strong>u pouches–Saquitos de<br />

t<strong>of</strong>u. Silken t<strong>of</strong>u–T<strong>of</strong>u sedoso. Pressed silken t<strong>of</strong>u–T<strong>of</strong>u<br />

sedoso prensado. Grilled t<strong>of</strong>u–T<strong>of</strong>u a la parrilla. Dried<br />

frozen t<strong>of</strong>u–T<strong>of</strong>u seco congelado. Okara or <strong>soy</strong> pulp–Okara,<br />

pasta de <strong>soy</strong>a, pulpa de <strong>soy</strong>a. Yuba–Yuba. Fermented black<br />

<strong>soy</strong>beans–Palanquetas de <strong>soy</strong>a. Miso or <strong>soy</strong>bean jian–Miso<br />

(el). Soy sauce–Salsa de <strong>soy</strong>a. Shoyu–Shoyu (el). Tamari–<br />

Tamari. HVP <strong>soy</strong> sauce–Have not found it. Tempeh–Tempeh<br />

(el). Fermented t<strong>of</strong>u–t<strong>of</strong>u fermentado. Fermented / cultured<br />

<strong>soy</strong><strong>milk</strong>–Leche de <strong>soy</strong>a fermentada. Natto, thua-nao,<br />

kinema–Natto (el). Soy oil–aceite de <strong>soy</strong>a. Soy lecithin–<br />

Lecitina de <strong>soy</strong>a. Soy fl our–Harina de <strong>soy</strong>a. Whole (full fat)<br />

<strong>soy</strong> fl our–Harina de <strong>soy</strong>a entera. Defatted <strong>soy</strong> fl our–Harina<br />

de <strong>soy</strong>a degrasada. Soy grits <strong>and</strong> fl akes–Soya martajada<br />

y hojuelas de <strong>soy</strong>a. Cereal-<strong>soy</strong> blends (CSM, WSB,<br />

etc.)–Soyavena (with oatmeal). Soy protein concentrate–<br />

Concentrado de proteina de <strong>soy</strong>a. Soy protein isolate–<br />

Aislado de <strong>soy</strong>a. Textured <strong>soy</strong> protein products–Productos de<br />

<strong>soy</strong>a texturizada. Textured <strong>soy</strong> fl our, TSF, or TSP–Harina de<br />

<strong>soy</strong>a texturizada. Textured <strong>soy</strong> concentrates–Concentrados<br />

de <strong>soy</strong>a texturizada. Textured <strong>soy</strong> isolate–Aislados de <strong>soy</strong>a<br />

texturizada. Spun <strong>soy</strong> protein fi bers–Fibra de proteía hilada<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 194<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

de <strong>soy</strong>a. Soy casmar, Soya Cocoa, Coco <strong>soy</strong>a–Beverages<br />

made with chocolate or cocoa. Pasti<strong>soy</strong>a–Like spaghetti or<br />

noodles <strong>of</strong> different kinds made with <strong>soy</strong> fl our–commercial<br />

products. Vege<strong>soy</strong>a–Commercial products for soups. Soya<br />

mex <strong>and</strong> Choco<strong>soy</strong>a–for beverages. Soya pac–Textured <strong>soy</strong>a<br />

like meat, also a commercial product.” Address: Apdo. Postal<br />

226, Jalapa, Veracruz, Mexico.<br />

481. Toyo Shinpo (Soyfoods News). 1982. Tônyû no peeji:<br />

2-3 baizô no urigae o tassei. Sudeni 150 oku shijô keisei no<br />

koemo [The <strong>soy</strong><strong>milk</strong> industry <strong>and</strong> market in Japan: Sales<br />

have increased 2-3 fold to an estimated 15,000 million yen<br />

per year]. July 21. p. 26. [Jap; eng+]<br />

• Summary: Industry sources say that the Japanese <strong>soy</strong><strong>milk</strong><br />

market has already reached about 15,000 million yen. The<br />

order in which companies started making or marketing<br />

<strong>soy</strong><strong>milk</strong> is: 1959 San-iku Foods. 1969 House Shokuhin. 1972<br />

Ishihara Food <strong>Center</strong>. 1974 Tokyo Soymeal, Kenbi-Sha,<br />

Okazaki Marusan. 1976 Asahi Shokuhin, Soken-sha, Kyushu<br />

Nyugyo. 1977 Kibun, Natural Foods. 1979 Mitsubishi<br />

Kasei Shokuhin. 1980 Chiba Seisen Shokuhin Kogyo, Meiji<br />

Nyugyo. 1981 Yakuruto, Nagano Tomato, Morinaga Nyugyo.<br />

1982. Seven-Up Inryo. Among these, House Shokuhin <strong>and</strong><br />

Tokyo Soymeal have discontinued.<br />

Major Japanese br<strong>and</strong>s <strong>of</strong> <strong>soy</strong><strong>milk</strong>, aseptically packaged<br />

in Tetra Brik cartons are (percentages indicate market share):<br />

Kibun Foods (Plain, Yogurt fl avored, Fruit, Barley Malt &<br />

C<strong>of</strong>fee), 41.7%; Okazaki Marusan (Plain, Orange, Barley<br />

malt), 23.3%; Mitsubishi Kasei (Maburon plain, Orange,<br />

C<strong>of</strong>fee, Honey), 10.0%; San-iku Foods (Soya Neo Cocoa),<br />

8.0%; Kyushu Nyugyo, 6.0%; Meiji Nyugyo (Sun-Glow),<br />

5.8%; Kenbisha, 2.5%; Asahi Shokuhin (Plain, Orange,<br />

C<strong>of</strong>fee), 2.5%; Soken-sha, 1.3%; <strong>and</strong> Natural Foods, 1.3%.<br />

Most sizes are 200 ml, which retail for 75 yen with a 60 day<br />

shelf life.<br />

Companies with the largest number <strong>of</strong> different <strong>soy</strong><strong>milk</strong><br />

products are: (1) Okazaki Marusan has 15 products including<br />

<strong>soy</strong><strong>milk</strong> in a Pure-Pak carton (500 ml for 150 yen) <strong>and</strong> in<br />

a can (195 gm); (2) Kyushu Nyugyo has 13 products incl.<br />

Midori Tonyu; (3) San-Iku Foods has 10 products, including<br />

canned <strong>soy</strong><strong>milk</strong>; (4) Kibun has 8 products. Mitsubishi<br />

Kasei is taking a different approach; they have only 5 items<br />

(honey, c<strong>of</strong>fee, fruits, sour, <strong>and</strong> plain) but are aiming at large<br />

production.<br />

Kibun’s sales have been very good, especially after they<br />

switched to the Brik Pak-type carton. Last year they had<br />

sales <strong>of</strong> 2,500 million yen <strong>and</strong> they are aiming to double that<br />

this year. Industry analysts believe that Kibun will be the<br />

industry leader for a while.<br />

Mitsubishi Kasei established Mitsubishi Kasei Shokuhin<br />

in January <strong>of</strong> this year, <strong>and</strong> transferred all <strong>soy</strong><strong>milk</strong> sales to<br />

that new department. They are hoping this year’s sales will<br />

be three times as large as last years, hopefully 1,800 to 2,000<br />

million yen. They are now constructing a new <strong>soy</strong><strong>milk</strong> plant

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