history of soy yogurt, soy acidophilus milk and other ... - SoyInfo Center

have a reasonable amount of time to change its labels. Steve
is aware that Wildwood Natural Foods was the fi rst to take
advantage of this petition to use the word “soymilk” on its
product.
White Wave is now looking for one large investor. This
coming spring White Wave will be lining up with some very
large national companies as distributors and manufacturers of
Silk. The interest in Silk by large companies is unbelievable.
The companies that are showing interest in working with
and/or investing in White Wave are among the top 100 in the
U.S.–and we don’t have to do much of a sales job. “They’ll
take it on any level they can get it.” All they want is an entry
point, so they can look at it later. They also believe that Silk
will attract some very, very large competitors. We think that
the Silk brand, the product, the position, the price–everything
is lined up for Silk right now. We want to see if we can get
that in as a household term. If it becomes a household brand
name, we can sell Silk anything. We can always line extend.
So our focus is on fi lling up that dairy case with Silk brand
beverage and beverage-like products.”
White Wave’s identity and focus is presently on Silk
Soymilk and Silk spoonable desserts (not only yogurt), and
tofu under the White Wave brand.
White Wave’s total revenues and tonnage continue to
grow a very healthy rate. “For us, a bad year is less than
30%. After 21 years, I’ve gotten used to riding on the back of
a tiger.” We are predicting 50% or more growth rate for the
entire company in 1999.
James Terman was at Bowling Green College in Ohio
for 3-4 years at the same time as Steve and Pat Calhoun.
Then James went on to be the art director for the state of
California’s university system–including Berkeley, Santa
Cruz–all those universities. Then he and Steve ran into one
another in Boulder and now he works for White Wave. “We
can honestly say that we have a lot of fun working together
as a team.” Address: President, White Wave Inc., 1990 North
57th Court, Boulder, Colorado 80301.
1173. Product Name: SoNice (Fresh Soymilk in Gable-Top
Cartons- GMO Free) [Vanilla, Chocolate].
Manufacturer’s Name: ProSoya UK Ltd.
Manufacturer’s Address: No. 2 Kingsthorne Park,
Houstoun Industrial Estate, Livingston, Westlothian EH54
5DL, Scotland. Phone: +44 1-506-433-777.
Date of Introduction: 1999. February.
Wt/Vol., Packaging, Price: 500 ml gable-top cartons.
How Stored: Refrigerated.
New Product–Documentation: Talk with Dusty
Cunningham of International ProSoya Corporation (IPC).
1999. May 21. This product was introduced in Feb. 1999 in
vanilla and chocolate fl avors, packaged in 500 ml (a little
larger than 1 quart) gable-top cartons.
1174. Product Name: Silk: Dairyless Soy (Cultured
HISTORY OF SOY YOGURT & CULTURED SOYMILK 451
© Copyright Soyinfo Center 2012
Dessert) [Orange Creme, or Cappuccino].
Manufacturer’s Name: White Wave, Inc.
Manufacturer’s Address: 6123 E. Arapahoe Rd., Boulder,
CO 80303. Phone: 303-443-3470.
Date of Introduction: 1999. February.
Wt/Vol., Packaging, Price: 6 oz (171 gm) plastic cup with
peel-off foil lid.
How Stored: Refrigerated.
New Product–Documentation: Spot in Vegetarian Journal.
1999. March/April. p. 22. White Wave has expanded its like
of Silk Dairyless Soy Yogurt to include two new fl avors,
Orange Creme and Cappuccino, in 6-ounce containers.
1175. Product Name: Silk: Dairyless Soy (Cultured
Dessert) [Vanilla in 32 oz container].
Manufacturer’s Name: White Wave, Inc.
Manufacturer’s Address: 6123 E. Arapahoe Rd., Boulder,
CO 80303. Phone: 303-443-3470.
Date of Introduction: 1999. February.
Wt/Vol., Packaging, Price: 32 oz (2 lb) plastic tub.
How Stored: Refrigerated.
New Product–Documentation: Spot in Vegetarian Journal.
1999. March/April. p. 22. White Wave has expanded its like
of Silk Dairyless Soy Yogurt to include a 32-ounce family
size container of vanilla.
1176. Instituto Colombiano de Bienestar Familiar. 1999.
Alimentación a base de soya y germinados [Foods based on
soya and sprouts]. Bogota, Colombia. 51 p. 22 cm. [Spa]
• Summary: Contents: Full-page black-and-white photo of
Andres Pastrana Arango (current president of Colombia)
with his wife and three children. The family as the basis of
development. The soybean (El fríjol soya). Recipes–each
with basic nutritional information per serving. Dairylike
products (Lácteos): Basic homemade soymilk, homemade
tofu (two methods, each curded with lemon juice), cream
cheese, soy yogurt, soy kumis. Meatlike products (Cárnicos):
Soy burgers (made with ground cooked soybeans–masa de
soya cocoda), etc. Baked goods (Harinas). Drinks, desserts,
and salads (Bebidas, postres y ensaladas). Soups, special
dishes, and others (Sopas, especiales y otros): Incl. soy
mayonnaise, pizza with soya.
Note 1. The color photo on the cover of this saddlestitched
book is copied from the Canadian Soyfoods
Directory (Nov. 1997). Note 2. Letter from Cecilia and
Nestor Santacruz of Delisoya, Bogota, Colombia. 1999.
April. This booklet is the successor of one titled El Cambio
es Andres [Andres stands for change] published in late 1997.
They liked the earlier edition better because it contained
recipes for whole foods such as brown rice and whole wheat
fl our, and no meat or dairy products. Quite a few of the
recipes in this more recent book call for the use of meat.
Address: Bogota, Colombia.