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go beyond <strong>yogurt</strong>.” Contains a “buy one, get one free” <strong>of</strong>fer.<br />

Talk with Richard Rose. 1987. Dec. He says that Wally<br />

Rogers <strong>of</strong> Bean Machines says that Tomsun can’t keep up<br />

with dem<strong>and</strong> for J<strong>of</strong>u. J<strong>of</strong>u is made by just running hot<br />

<strong>soy</strong><strong>milk</strong>, isolates, <strong>and</strong> GDL into a <strong>yogurt</strong> cup. After Tomsun<br />

declared bankruptcy in [April] 1988, J<strong>of</strong>u production was<br />

moved to a plant in Vermont. They have a basic <strong>soy</strong><strong>milk</strong><br />

production line there <strong>and</strong> make silken t<strong>of</strong>u, according to<br />

Peter Golbitz.<br />

Poster. 1989. April. “What the man who brought you<br />

Dannon <strong>yogurt</strong> eats for breakfast.” A large black-<strong>and</strong>-white<br />

photo shows Juan Metzger eating J<strong>of</strong>u.<br />

Peter Golbitz. 1989. Soya Newsletter. July/Aug. “Soya<br />

Interview: Tom Timmins, Soyfoods visionary.” “During<br />

1985 the company launched J<strong>of</strong>u...”<br />

597. Betwo Ltd. 1985. Eternity Soy Ice Cream (Poster).<br />

60 Rehov Kikar Malkey, Tel Aviv, Israel. 1 p. Reprinted in<br />

Soyfoods Marketing. Lafayette, CA: Soyfoods <strong>Center</strong>.<br />

• Summary: “World Premiere! Israel introduces Eternity.<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 234<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

The world’s fi rst all-vegetable ice cream parlors. A futuristic<br />

concept in healthful eating. What is all-vegetable ice<br />

cream? Eternity is a rich, creamy, delicious ice cream made<br />

fresh daily from calcium-rich <strong>soy</strong>bean <strong>milk</strong> that has: No<br />

cholesterol. No salt. No dairy products. No preservatives.<br />

It’s Pareve!! We use only the sweetest seasonal fruits, richest<br />

tehina [sesame tahini], quality brown sugar, <strong>and</strong> all natural<br />

fl avorings. We even have our own Eternity whole wheat<br />

ice cream cones! In addition to our calcium-rich <strong>soy</strong>bean<br />

ice cream, we also serve tantalizing <strong>soy</strong>bean t<strong>of</strong>u cuisine–<br />

created from <strong>soy</strong>bean <strong>milk</strong> <strong>and</strong> prepared in a variety <strong>of</strong> ways.<br />

We <strong>of</strong>fer fl avorful rich t<strong>of</strong>u cream pies; pungent t<strong>of</strong>u cheeses;<br />

smooth, sweet t<strong>of</strong>u puddings; tasty t<strong>of</strong>u <strong>yogurt</strong>; <strong>and</strong> mellow<br />

t<strong>of</strong>u cottage cheese. Enjoy Eternity all-vegetable ice cream<br />

<strong>and</strong> t<strong>of</strong>u entrees. We know once you have tried them you will<br />

be a friend for Eternity!”<br />

Note: This is the earliest document seen (Sept. 2012)<br />

that uses the term “t<strong>of</strong>u <strong>yogurt</strong>” to refer to <strong>soy</strong> <strong>yogurt</strong>.<br />

Address: Tel Aviv, Israel. Phone: 03-363674.<br />

598. Lee, J.S.; Kim, Y.B.; Ko, Y.T. 1985. [Flavor <strong>and</strong> volatile<br />

compounds <strong>of</strong> <strong>soy</strong> yoghurt]. Hanguk Sikp’um Kwahakhoe<br />

Chi (Korean J. <strong>of</strong> Food Science <strong>and</strong> Technology) 17(1):51-<br />

53. [11 ref. Kor; eng]*<br />

• Summary: Soy<strong>milk</strong>s were prepared from full fat or defatted<br />

<strong>soy</strong> fl our, <strong>soy</strong> protein concentrate, <strong>and</strong> <strong>soy</strong> protein isolate.<br />

Each was fermented with Lactobacillus <strong>acidophilus</strong> to make<br />

a <strong>yogurt</strong>-like beverage. The fl avor <strong>of</strong> the <strong>soy</strong> based products<br />

was rated inferior to that <strong>of</strong> a cow’s <strong>milk</strong> product by a taste<br />

panel. The fl avor <strong>of</strong> the product made with <strong>soy</strong> protein<br />

isolate was considered the best. Fermentation improved the<br />

fl avor <strong>of</strong> the isolate-based <strong>yogurt</strong>, <strong>and</strong> reduced the volatiles<br />

n-hexanal <strong>and</strong> increased diacetyl in the concentrate <strong>and</strong><br />

isolate <strong>yogurt</strong>s. Address: Dep. <strong>of</strong> Food & Nutrition, Duksung<br />

Women’s College, Seoul, South Korea.

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