history of soy yogurt, soy acidophilus milk and other ... - SoyInfo Center

1245. White Wave, Inc. 2002. Silk is the hottest selling name
in soy (Ad). Natural Foods Merchandiser. Jan. p. 28.
• Summary: This 8½ by 11 inch color ad shows a large blue
carton of Silk Cultured Soy (strawberry fl avor) against a
white background. “Smart new package graphics. Contains
live and active cultures. Award winning favor. Made from
organic non-GMO soy. Contains 50% daily requirement of
calcium.” To the left is a “2001 Gold Taste Award” medal
from the American Tasting Institute. At the lower right is a
carton of Silk Soymilk. www.SilkIsSoy.com.
A similar ad in Natural Foods Merchandiser, Jan.
2002 (p. 28), has a white background. Address: [Boulder,
Colorado].
1246. Lifeway Foods, Inc. 2002. Lifeway organic: 10 good
reasons to drink organic real kefi r (Ad). Natural Foods
Merchandiser. March. p. 86.
• Summary: This full page color ad shows plastic bottles
of different types of kefi r–one of which is Lifeway Organic
SoyTreat (non-dairy kefi r). The “10 good reasons” are the ten
different microorganisms that each kefi r contains. www.kefi r.
com.
1247. Stonyfi eld Farm. 2002. Soy sales are sprouting up
(Brochure). Ten Burton Dr., Londonderry, NH 03053. 4 p. 28
cm.
• Summary: Color leafl et sent by Patricia Smith from
Natural Products Expo in Anaheim, California. 2002. March.
On the cover is a huge photo of a package of O’Soy against
HISTORY OF SOY YOGURT & CULTURED SOYMILK 479
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a yellow background. In this multipack are 3 chocolate
and 3 vanilla. A cow is saying: “Oh joy, its soy!” Below:
“Introducing organic cultured soy. The only one in the fi eld.”
Page 2 shows a bar chart of the rising “Demand for
organic food and beverages,” which has grown from $5.4
billion sales in 1998, to $6.5 billion in 1999, to $7.8 billion
sales in 2000 (according to Organic & Natural News). And,
“Sales of multipacks are up 170% in natural foods and 37.6%
in supermarkets” (Source IRI 52 w/e 12/31/2000vs. last year;
SpinScan 52 w/e 11/2000 vs. last year). And a regular graph
(see next page) shows that sales of cultured soy nondairy