history of soy yogurt, soy acidophilus milk and other ... - SoyInfo Center

sure that Trader Joe sold the product before it was sold as
WholeSoy. Ted made Creamy Cultured Soy once a week at
the Morningstar plant in Fullerton. That went on for more
than 18 months, until late 1999 or early 2000 when he moved
to Super Store Industries in Turlock.
Here is some background: Ted had his formulations
from Sweden. Ted bought soybase from Raj Gupta in
Ontario. Canada, had it shipped to the Morningstar plant in
Fullerton, California. For two years, Ted had been making
Silk soymilk at a Morningstar plant in Gustine, California,
for White Wave in extended shelf life gable-top packaging.
During that time he started research on cultured soy yogurts
at the Morningstar plant in Fullerton (near Los Angeles)
because he “was going to sell these soy yogurts to Steve
Demos, who had this horrible tasting soy yogurt named
Dairyless, which was made in Boulder, Colorado at Steve’s
plant.” Ted did not make the soymilk from which Dairyless
soy yogurt was made. It was cultured, but then it was postpasteurized.
“It was an ugly color and had a horrible taste.”
Ted wanted to sell the soy yogurt he was developing at the
Morningstar plant in Fullerton to Steve Demos of White
Wave. Ted even gave Steve prices. Then suddenly Steve
left Ted and WholeSoy with $320,000 in unpaid invoices.
Wondering what to do next, Ted realized that he had this
nice new soy yogurt. He was selling soymilk through Gary
Stein to Trader Joe’s. Ted had a contract with Steve Demos
which prohibited Ted from selling directly to Trader Joe’s.
Gary Stein formulated his own soymilk, using Ted’s soybase,
making in Gustine and selling to Trader Joe’s. Ted got half
of the revenue. It was through Gary Stein that Ted sold
his yogurt to Trader Joe’s in May or June of 1998. “At the
time we launched, Steve Demos was selling White Wave
Dairyless [soy yogurt] all over the United States. In 14
months (according to the SPINS report) sales of Creamy
Cultured Soy passed those of White Wave Dairyless. We’ve
never lost that fi rst place position.”
1156. CaliforniaCare News (Blue Cross of California). 1998.
I’m soy excited: It’s not just tofu anymore. Summer.
• Summary: “Soy foods come from the soybean.” They are
turning up everywhere in many forms: Vegetable oil, soy
fl our, “tofu (soybean curd), soynut butter–a peanut butter
alternative that’s lower in fat, soy milk, yogurt, cheese,
and frozen desserts (good dairy substitutes for the lactose
intolerant), meat substitutes, such as soy burgers and soy hot
dogs (especially good for those trying to cut down on red
meat).
“A healthy choice: Many soy foods are high in protein.
Two exceptions are soybean oil, which is high in fat, and soy
sauce, which is high in sodium.
“Soybeans also contain a chemical that is similar to the
female hormone estrogen. Researchers say this chemical
may help prevent and treat some cancers, heart disease, and
osteoporosis. It can also relieve the hot fl ashes associated
HISTORY OF SOY YOGURT & CULTURED SOYMILK 443
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with menopause.”
To learn more, call the United Soybean Board at
1-800-Talk-Soy (825-5769).
A color illustration (cartoon) shows a group of singing
soy products: green vegetable soybeans in the pod, soy
cheese, soy fl our, and a soy hot dog in a bun. Address: 21555
Oxnard St., Woodland Hills, California 91367.
1157. Galeaz, Kim. 1998. Build on better health with
soyfood guide pyramid. Soy Connection (The) (Jefferson
City, Missouri) 6(3):4-5. Summer. [4 ref]
• Summary: Page 4 shows the full-page “Daily Soyfood
Guide Pyramid” containing six different food groups. Page 5
describes how soyfoods can be used in each group, including
soy fl our, green soybeans, soymilk, soy cheese, soy yogurt,
tofu, meat alternatives (incl. soy burgers), roasted soynuts,
soynut butter, and soy oil. Address: RD.
1158. ProSoya Foods Incorporated. 1998. Manufacturer of
superior soyfoods products (Ad). Soya & Oilseed Bluebook
1999. p. 102.
• Summary: This one-third-page black-and-white ad shows
4 small aseptic cartons and four large gable-top cartons of
ProSoya SoNice organic soy beverage, plus fi ve cups of
ProSoya SoNice Yogurt. The soymilk comes in natural,
original, vanilla, chocolate & cappuccino (fresh & UHT
packages). The soy yogurt comes in vanilla, strawberry,
fi eldberry, raspberry, and black cherry. The company’s basic
listing is on p. 143 of the Bluebook. See also ProSoya Inc.
at 5310 Canotek Rd. #2, Ottawa, Ontario K1J 9N5, Canada.
Address: 15350 56th Ave., Surrey (Vancouver), British
Columbia, Canada V3S 8E7. Phone: (604) 576-8038.
1159. Harrigan, Brian. 1998. ProSoya Inc. and International
ProSoya Corp. (Interview). SoyaScan Notes. Oct. 15.
Conducted by William Shurtleff of Soyfoods Center.
• Summary: ProSoya Inc. and International ProSoya Corp.
(IPC) are defi nitely two separate organizations; each is very
different in its activities and philosophy. IPC was not created
out of ProSoya, but rather as a separate entity with different
owners to license ProSoya’s large-scale soymilk technology.
This relationship as licensee still exists. IPC does not make
equipment or sell equipment worldwide; they make soy
products using ProSoya’s technology. ProSoya has some
ownership in IPC and they have a very small ownership in
ProSoya Inc. People do associate these two companies, not
realizing that they are totally separate. This confusion (and
some things that people from IPC have said and done) has
caused ProSoya quite a few problems.
ProSoya does not presently make any soyfood products.
The plant on Canotek Road (in Gloucester, near Ottawa),
where they used to make some products and have their
offi ces, was originally used solely for R&B, but it expanded
so much that it eventually also became a commercial