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for the past two years. In fact, it has more than tripled in<br />

popularity since 2005 (then at 4% <strong>and</strong> now at 13%). “Plain<br />

white t<strong>of</strong>u” follows in third place, on par with 2009 at 9%.”<br />

A table shows the “Top 20 <strong>soy</strong> products by awareness.”<br />

Soy<strong>milk</strong> 90%. Soybean oil 56%. Plain white t<strong>of</strong>u 56%. Soy<br />

veggie burger 54%. Soynuts 40%. Soy protein bars 37%.<br />

Soy infant formula 36%. Soy latte / <strong>soy</strong><strong>milk</strong> in espresso<br />

c<strong>of</strong>fee drinks [as at Starbucks] 36%. Edamame 34%. Dried<br />

or canned <strong>soy</strong>beans 33%. Cereal bar / energy bar 32%. Miso<br />

29%. Soy ice cream / cheese 28%. Soy <strong>yogurt</strong> 27%. Soy hot<br />

dogs 26%. Flavored / marinated t<strong>of</strong>u 24%. Soy supplements<br />

21%. Soy fl our 21%. Soy breakfast cereal 18%. Textured <strong>soy</strong><br />

protein 16%. All <strong>other</strong>s mentioned 14% or less.<br />

Occasion preferences for consuming <strong>soy</strong> (in descending<br />

order <strong>of</strong> preference): dinner 39%, breakfast 30%, lunch 22%,<br />

mid-afternoon snacking 19%, late evening snacking 13%,<br />

mid-morning snacking 9%, desserts 5%.<br />

“In 2010, 84% <strong>of</strong> consumers rate <strong>soy</strong> products as<br />

healthy, down one percentage points from 2009.” A graph<br />

(p. 6) shows this increase in awareness (82% in 2006, 78%<br />

in 2005, 74% in 2004, 74% in 2003, 74% in 2002, 69% in<br />

2001, 76% in 2000, 71% in 1999, 67% in 1998).<br />

Note 1. As <strong>of</strong> March 2012 this full survey is available<br />

gratis in PDF format at www.<strong>soy</strong>connection.com /health_<br />

nutrition /pdf/.<br />

Note 2. This survey is hard to cite <strong>and</strong> to use because it<br />

has no page numbers. It is hard to read when printed since<br />

much <strong>of</strong> the type is too light / pale. We appreciate the correct<br />

spelling (as one word) <strong>of</strong> the words <strong>soy</strong>foods <strong>and</strong> <strong>soy</strong><strong>milk</strong>.<br />

1365. Katz, Ellix S<strong>and</strong>or. 2012. The art <strong>of</strong> fermentation: An<br />

in-depth exploration <strong>of</strong> essential concepts <strong>and</strong> process from<br />

around the world. White River Junction, Vermont: Chelsea-<br />

Green Publishing Co. xxiii + 498 p. April. Illust. (photos <strong>and</strong><br />

illustrations). Index. 25 cm. [109 (Chap. 10 + 11) ref]<br />

• Summary: A marvelous book by self-described<br />

“fermentation revivalist” S<strong>and</strong>or Katz, whose books <strong>and</strong><br />

lectures have inspired thous<strong>and</strong>s to rediscover the ancient art<br />

<strong>of</strong> fermentation (see next page).<br />

In this book Katz redefi nes an old noun “ferment” (no<br />

longer used to mean enzyme) to mean fermented food(s). It<br />

works quite nicely. For example: “The Japanese <strong>soy</strong> ferment<br />

natto contains an enzyme called nattokinase.” Although<br />

information on fermented <strong>soy</strong>foods is found throughout<br />

the book (see the excellent index), most <strong>of</strong> it is found in<br />

two chapters, 10 <strong>and</strong> 11 (p. 274-335). The contents <strong>of</strong> these<br />

two: 10. Growing mold cultures: Introduction. Incubation<br />

chambers for growing molds (oven method, aquarium<br />

method, temperature controller, dedicated incubator designs).<br />

Making tempeh. Cooking with tempeh. Propagating tempeh<br />

spores. Making koji. Amazake. Plant sources <strong>of</strong> mold<br />

cultures. Troubleshooting. Sidebars: Microorganisms in my<br />

bed, a poem by qilo. Sculpting with tempeh. Ode to tempeh,<br />

by Spiky. Tempeh variations (chickpea tempeh, etc.).<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 529<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

Note: Koji is mentioned on 41 pages in this book, <strong>and</strong><br />

especially on pages 296-300.<br />

11. Fermenting beans, seeds, <strong>and</strong> nuts: Introduction...<br />

Spontaneous fermentation <strong>of</strong> beans. Idli / Dhokla /<br />

Khaman... Soybeans. Miso. Using miso. Soy sauce.<br />

Fermented <strong>soy</strong> “nuggets” [fermented black <strong>soy</strong>beans]:<br />

Hamanatto <strong>and</strong> douchi. Natto. Dawadawa <strong>and</strong> related West<br />

African fermented seed condiments. Fermenting t<strong>of</strong>u.<br />

Troubleshooting.<br />

The section titled “Non-dairy <strong>milk</strong>s, <strong>yogurt</strong>s <strong>and</strong><br />

cheeses” (p. 207-08) begins: “Milk has come to refer to any<br />

creamy liquid <strong>of</strong> substance, such as coconut <strong>milk</strong>. In our<br />

time <strong>soy</strong><strong>milk</strong> has become a ubiquitous alternative to cow<br />

<strong>milk</strong>, but any nut or seed can be extracted as <strong>milk</strong> (or turned<br />

into cheese).” We have hemp seed <strong>milk</strong> <strong>and</strong> almond <strong>milk</strong>.<br />

“The seed <strong>milk</strong> ferment that most closely resembles its dairy<br />

analogue is <strong>soy</strong><strong>milk</strong> fermented with <strong>yogurt</strong> cultures. You can<br />

ferment <strong>soy</strong><strong>milk</strong> using the same procedure as dairy <strong>milk</strong>, <strong>and</strong><br />

you can even buy commercial cultured <strong>soy</strong> ‘<strong>yogurt</strong>’ to use as<br />

a starter.”<br />

Sidebars: Dosa variations. Miso generic proportions.<br />

Miso soup with William Shurtleff. In the middle <strong>of</strong> this<br />

chapter are 15 pages <strong>of</strong> very helpful color photos. Address:<br />

Short Mountain Sanctuary, in the hills <strong>of</strong> Tennessee.<br />

1366. Product Name: [Soy <strong>milk</strong> <strong>yogurt</strong> (Plain)].<br />

Foreign Name: Leite de Soja Yogurte.<br />

Manufacturer’s Name: Sábias Comidas Comércio e<br />

Industria Ltda.<br />

Manufacturer’s Address: RD BR-354, Coqueiros (CX<br />

Postal 13), Itamonte, MG C.E.P. 37466000 Brazil.<br />

Date <strong>of</strong> Introduction: 2012. August.<br />

Ingredients: Organically grown <strong>soy</strong>beans, water, <strong>yogurt</strong><br />

cultures.<br />

Wt/Vol., Packaging, Price: 250 gm <strong>and</strong> 500 gm plastic<br />

(PET) cups.<br />

How Stored: Refrigerated.<br />

New Product–Documentation: Letter (e-mail) from<br />

Seemo. 2012. Sept. 18. We are now doing small sales <strong>of</strong><br />

Soy Yogurt here in Brazil, in an organic product market<br />

in a nearby town <strong>and</strong> direct from the factory. Sold in the<br />

local organic Market in Sao Lorenco <strong>and</strong> direct from the<br />

production unit. It is being received (as well our one liter<br />

packs <strong>of</strong> <strong>soy</strong><strong>milk</strong>)–surprisingly well! We are planning slowly<br />

to develop these two products <strong>and</strong> to make them more<br />

available in our small town <strong>and</strong> to a few <strong>other</strong>s nearby.<br />

1367. Nordquist, Ted. 2012. Talking about <strong>soy</strong> <strong>yogurt</strong> in the<br />

USA (Interview). SoyaScan Notes. Jan. 21. Conducted by<br />

William Shurtleff <strong>of</strong> Soyinfo <strong>Center</strong>.<br />

• Summary: Market shares <strong>of</strong> the U.S. <strong>soy</strong> <strong>yogurt</strong> market:<br />

WholeSoy (75%), White Wave Silk (12-17%), Wildwood,<br />

then Stonyfi eld O-Soy, then Nancy’s Yogurt.<br />

Market shares in the U.S. non-dairy <strong>yogurt</strong> market:

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