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<strong>other</strong> women, all dressed in traditional colorful clothing,<br />

<strong>and</strong> taking part in an educational workshop. The pounded<br />

<strong>soy</strong>beans will be used to make <strong>soy</strong><strong>milk</strong> <strong>and</strong> <strong>other</strong> <strong>soy</strong><br />

products. (2) A Chadian man holding a bag containing long<br />

loaves <strong>of</strong> <strong>soy</strong>-fortifi ed bread (baguettes). “This product is<br />

greatly appreciated by the local population.”<br />

(3) A Chadian m<strong>other</strong> h<strong>and</strong>-weeding a fi eld <strong>of</strong> <strong>soy</strong>bean<br />

plants. Her baby is sleeping on her back; both are dressed in<br />

traditional clothing. (4) A Chadian woman seated the porch<br />

<strong>of</strong> her home in Sarh pressing the <strong>soy</strong><strong>milk</strong> out <strong>of</strong> a bag <strong>of</strong><br />

pounded <strong>soy</strong>beans mixed with water. In front <strong>of</strong> her are a<br />

wooden mortar <strong>and</strong> pestle.<br />

Note: This document contains the earliest date seen for<br />

<strong>soy</strong>beans in Chad, or the cultivation <strong>of</strong> <strong>soy</strong>beans in Chad<br />

(about 1975). The source <strong>of</strong> these <strong>soy</strong>beans is unknown.<br />

Address: PhD, UNDP Project Advisor, Box 9, Sarh, Chad.<br />

Phone: +235 68-12-43 Fax: (235) 68-1309.<br />

1059. Packaged Facts. 1995. The meat <strong>and</strong> dairy alternatives<br />

market (Continued–Document part II). New York, NY:<br />

Packaged Facts. xii+ 162 + 42 + 6 p. May. 28 cm.<br />

• Summary: Contents: Continued from p. vi. Part III:<br />

The Marketers. Competitive situation–meat alternatives<br />

(Worthington pioneers Seventh-day Adventist vegetarian<br />

market, Miles Laboratories acquires Worthington–<br />

places Morningstar Farms in mass market, t<strong>of</strong>u drives<br />

natural foods market, <strong>soy</strong> frank marketers exploit t<strong>of</strong>u<br />

opportunities, tempeh–an<strong>other</strong> meat alternative ingredient<br />

gains interest, wheat-based alternative seitan exp<strong>and</strong>s<br />

presence, Worthington places t<strong>of</strong>u patties in natural foods<br />

stores–changes h<strong>and</strong>s again, Wholesome <strong>and</strong> Hearty<br />

develops foodservice distribution, meatless burger market<br />

heats up, pattie competition fi erce in natural foods arena,<br />

ADM/Pillsbury alliance brings <strong>soy</strong> burgers to mass market,<br />

Worthington fi ghts back, category differentiates in the early<br />

1990s, <strong>soy</strong> attacked by <strong>soy</strong>-free burger companies, meat<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 399<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

alternative marketers cut the fat, low-fat sausages <strong>and</strong> franks,<br />

tightly targeted vegetarian fun foods <strong>and</strong> snacks, massmarket<br />

companies introduce ground meat analogs, natural<br />

product companies follow suit, Wholesome <strong>and</strong> Hearty seeks<br />

retail growth, <strong>other</strong>s seek lucrative foodservice market),<br />

competitive situation–<strong>milk</strong> substitutes (early market limited<br />

to ethnic community, Eden<strong>soy</strong> a big hit–Vita<strong>soy</strong> responds,<br />

new lines introduced, competition–domestic manufacturing<br />

<strong>and</strong> larger containers bring down <strong>soy</strong> beverage prices,<br />

fl avors <strong>and</strong> packaging distinguish early products, Westbrae<br />

introduces fi rst low-fat <strong>soy</strong><strong>milk</strong>, fortifi cation has become key<br />

selling point, Eden’s fortifi ed product suits strict vegetarians,<br />

new package sizes exp<strong>and</strong> market, re-closable–easy to<br />

pour, rice beverages–line extensions grab shelf space,<br />

Wholesome <strong>and</strong> Hearty’s almond beverage, 100% organic<br />

products, a fresh–new market–some products shift to dairy<br />

case, mass-market interest), competitive situation–cheese<br />

alternatives (Seventh-day Adventists start category, fi rst<br />

natural foods cheese alternative, Soyarella, not dairy-free,<br />

h<strong>and</strong>ful <strong>of</strong> marketers compete on price in natural foods<br />

arena {Soya Kaas, T<strong>of</strong>uRella by Brightsong / Sharon’s<br />

Finest, Cemac Foods, Galaxy Foods, White Wave}, new<br />

products parallel dairy-based mass market, a move toward<br />

lower fat <strong>and</strong> fat-free, seeking the most melt-able cheese,<br />

Sharon’s fi nest fi nds innovative ingredients, marketers target<br />

vegan market), competitive situation–non-dairy desserts<br />

(T<strong>of</strong>utti dominates, dairy-free puddings–one major player<br />

{Imagine Foods sells a rice-based non-dairy pudding},<br />

non-dairy <strong>yogurt</strong> has yet to catch on–but White Wave’s<br />

Dairyless, a non-dairy <strong>soy</strong> <strong>yogurt</strong>, seems to be the only<br />

major natural foods br<strong>and</strong> in this category), competitive<br />

situation–prepared meals (fl avored t<strong>of</strong>u <strong>and</strong> seitan exp<strong>and</strong>ed<br />

into meals, Legume is early innovator, cheese alternatives in<br />

prepared meals, <strong>other</strong> companies dive into prepared meals,<br />

action has been in natural foods, supermarket products<br />

have not succeeded), competitive pr<strong>of</strong>i les (The Archer<br />

Daniels Midl<strong>and</strong> Co.–Gr<strong>and</strong> Metropolitan PLC–Pillsbury<br />

division partnership, Amy’s Kitchen Inc., A&A Amazing<br />

Foods Inc., Boca Burger Co.–Sun Foods, Eden Foods Inc.,<br />

Fairmont Foods <strong>of</strong> Minnesota Inc., Fantastic Foods Inc.,<br />

The Hain Food Group Inc., Imagine Foods Inc., Lightlife<br />

Foods Inc., Sharon’s Finest, T<strong>of</strong>utti Br<strong>and</strong>s Inc., Vestro<br />

Natural Foods Inc., Vita<strong>soy</strong>–USA Inc., White Wave Inc.,<br />

Wholesome <strong>and</strong> Hearty Foods Inc., Worthington Foods<br />

Inc., Yves Veggie Cuisine Inc.), marketing trends (updated<br />

packaging, burger market segmenting into natural <strong>and</strong> mass<br />

market, Worthington–a master at working both markets,<br />

hamburger look-alikes crossing back into natural foods,<br />

veggie patties crossing into mass market, nostalgia–creating<br />

br<strong>and</strong> loyalty, marketers exp<strong>and</strong>ing into <strong>other</strong> categories,<br />

moving into the frozen breakfast section, retail displays,<br />

pushing into new distribution channels), new product trends<br />

(new–improved packaging, light <strong>and</strong> healthy, product<br />

names emphasize healthy, fat-reversal–mass-market burger-

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