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history of soy yogurt, soy acidophilus milk and other ... - SoyInfo Center

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1989. Feb. 22. The product, launched commercially in Jan.<br />

1989, was initially called Joto, from Jelled T<strong>of</strong>u, but he<br />

dropped the name when he found it meant “homosexual”<br />

in Spanish. It is made by jelling <strong>soy</strong><strong>milk</strong> with gelatin. He is<br />

experimenting with a chocolate fl avor, but it tends to settle.<br />

751. Product Name: Cream <strong>of</strong> the Bean Soygurt [Tropical<br />

Fantasy, Dark Sweet Cherry, Ambrosia Peach].<br />

Manufacturer’s Name: Cream <strong>of</strong> the Bean, Inc.<br />

Manufacturer’s Address: 3973 Grove Ave., Gurnee, IL<br />

60031.<br />

Date <strong>of</strong> Introduction: 1988. February.<br />

Ingredients: Ambrosia Peach: Cultured organic <strong>soy</strong><strong>milk</strong>,<br />

organic ambrosia peaches, concentrated fruit juices, apple<br />

pectin, enriched vegetarian calcium, natural fl avors, active<br />

cultures.<br />

Wt/Vol., Packaging, Price: 8 oz plastic cup. Retails for<br />

$0.99 to $1.15 nationwide (12/88).<br />

How Stored: Refrigerated.<br />

Nutrition: Per 8 oz.: Calories 150, protein 7 gm,<br />

carbohydrate 26 gm, fat 2 gm, sodium 15 mg, fi ber 3 gm.<br />

Contains 25% <strong>of</strong> the U.S. RDA for calcium <strong>and</strong> 12% for<br />

protein.<br />

New Product–Documentation: Talk with Stuart Doblin.<br />

1989. Aug. 14. In Jan. 1988 Cream <strong>of</strong> the Bean introduced<br />

very attractive new labels for six Soygurt fl avors. Each<br />

label has one fruit plus fl owers <strong>and</strong> a hummingbird in the<br />

foreground <strong>and</strong> a lush paradise l<strong>and</strong>scape with a rainbow <strong>and</strong><br />

streams in the background. Tropical Fantasy was launched<br />

in Feb. 1988. The body <strong>of</strong> each container is heavy paper, but<br />

the top <strong>and</strong> bottom is plastic. Labels. 1988. Sent by Stuart<br />

Doblin 3 Aug. 1989. 2.63 inch diameter by 3.5 inch deep<br />

cylindrical cups. Full color. “Soygurt is a dream come true...<br />

it is a 100% natural, non-dairy, <strong>yogurt</strong>-style treat, made<br />

from farm fresh organically grown <strong>soy</strong>beans <strong>and</strong> selected<br />

fruits. Soygurt is sweetened exclusively with fruit juices<br />

<strong>and</strong> contains no sugar or honey. We hope you enjoy Soygurt<br />

<strong>and</strong> much as you enjoy making it. Write us! [signed] Stuart<br />

Doblin. Non-Dairy. Be cautious. Real fruits may contain<br />

pits.”<br />

Talk with Liz Appel <strong>of</strong> Ambrosia Soy Co. 1989. Nov.<br />

10. Cream <strong>of</strong> the Bean’s new labels are beautiful but illegal.<br />

Because <strong>of</strong> the type <strong>of</strong> printing used, the ink can seep into<br />

the <strong>yogurt</strong>. Doblin probably does not know this. Distributors<br />

have reported problems with the containers leaking <strong>and</strong><br />

exploding in the warehouse. She has heard that Doblin<br />

in no longer working with Aurotech. He was recently in<br />

California working with a cook to start a completely new<br />

venture. Aurotech has his equipment. His father <strong>and</strong> uncle,<br />

who are very wealthy, have fi nanced his operations. Aurotech<br />

started out owning only 10% <strong>of</strong> Cream <strong>of</strong> the Bean. But by<br />

the time that the product made by Aurotech hit the shelves,<br />

Aurotech owned over 50% <strong>of</strong> the company. Doblin didn’t<br />

catch on until it was too late. He signed it over, while he<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 277<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

was preoccupied with fl ying around <strong>and</strong> making deals <strong>and</strong><br />

marketing. A kosher distributor in New York paid him<br />

$20,000 up front <strong>and</strong> never got a thing from him. Their<br />

money is gone.<br />

752. McGowan, Christina. 1988. An analysis <strong>of</strong> the market<br />

for <strong>soy</strong>a-based products. Dublin, Irel<strong>and</strong>: Centre for<br />

Marketing Studies, University College Dublin. 37 p. Feb. 28.<br />

Unpublished typescript. 30 cm.<br />

• Summary: This is the earliest survey seen <strong>of</strong> the <strong>soy</strong>foods<br />

market in Irel<strong>and</strong>. It is full <strong>of</strong> interesting statistics. The<br />

summary states that the market for <strong>soy</strong>a-based products in<br />

the Dublin area is miniscule [minuscule]. These products<br />

account for only 1-5% <strong>of</strong> total health food sales. Annual sales<br />

<strong>of</strong> such products are roughly £200,000–£240,000 according<br />

to Kelkin, Irel<strong>and</strong>’s leading wholesaler. However if general<br />

trends in the health food industry can be relied on, there will<br />

be a steady increase in dem<strong>and</strong> for <strong>soy</strong>a products. The two<br />

main types <strong>of</strong> consumers are those suffering from lactose<br />

intolerance, <strong>and</strong> vegetarians. The most popular product is<br />

<strong>soy</strong>a <strong>milk</strong> due to increased publicity <strong>and</strong> frequent references<br />

by doctors. Possible new products would be <strong>soy</strong> cheese, ice<br />

cream, or <strong>yogurt</strong>. A total <strong>of</strong> 23 retailers were interviewed <strong>and</strong><br />

only 23 stock <strong>soy</strong>a products.<br />

A survey was conducted on 103 respondents outside<br />

health food stores. Of those who had tasted <strong>soy</strong>a-based<br />

products (only 15% <strong>of</strong> the total): 71% buy for health reasons.<br />

81% buy in health stores. 94% buy for themselves.<br />

51% <strong>of</strong> the respondents became aware <strong>of</strong> <strong>soy</strong>a products<br />

through word <strong>of</strong> mouth, 23% through in-store displays, <strong>and</strong><br />

23% through magazines/print. The most popular product<br />

quoted by respondents was <strong>soy</strong>a <strong>milk</strong> (62.5% indicated<br />

they purchased it). Approximately 50% said they bought<br />

<strong>soy</strong>-based desserts, 20.2% bought t<strong>of</strong>u, 11.5% purchased<br />

<strong>soy</strong> cheese, 5.4% purchased tempeh, <strong>and</strong> 2.7% bought <strong>soy</strong><br />

<strong>yogurt</strong>s.<br />

Companies involved with <strong>soy</strong>a are Sunrise (under<br />

license here), Spiral Foods <strong>of</strong> Cork (Tempeh), <strong>and</strong> Irish<br />

Sea Greens (Tempeh). Some people are making t<strong>of</strong>u<br />

in the Swords area <strong>and</strong> an Asian man was making t<strong>of</strong>u<br />

locally. Wholesalers that h<strong>and</strong>le <strong>soy</strong>a foods are Wholefood<br />

Wholesale (import 20 tonnes a year <strong>of</strong> <strong>soy</strong>a <strong>milk</strong> worth<br />

£15,000 [Irish pounds] wholesale value), LifeForce (import<br />

£30,000 to £40,000 <strong>of</strong> <strong>soy</strong>a <strong>milk</strong>), Paragon Distributors<br />

(imports 3-4 tons <strong>of</strong> <strong>soy</strong>a foods worth £10,000), Perrans<br />

(sells £12,000 worth <strong>of</strong> <strong>soy</strong>a <strong>milk</strong> per year), <strong>and</strong> Kelkin<br />

Naturproducts (sells £150,000/year <strong>of</strong> <strong>soy</strong>a <strong>milk</strong> <strong>and</strong> £50,000<br />

desserts/year). Address: Dublin, Irel<strong>and</strong>.<br />

753. Chollet, Laurence. 1988. Magic beans: Soy foods<br />

multiplying. Record (Hackensack, New Jersey). March 7. p.<br />

B-3, B-4.<br />

• Summary: This story is based on a news release from<br />

Soyfoods <strong>Center</strong> showing the number <strong>of</strong> new <strong>soy</strong>foods

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