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their t<strong>of</strong>u is “very good”). Mr. Hachijin is also involved with<br />

Kyoto Foods, but he sees them as a competitor.<br />

Anson’s background is in the plastics industry; the<br />

food industry is new to him. He went to the recent Natural<br />

Products Expo in Baltimore, Maryl<strong>and</strong>. Address: Sales<br />

Manager, Global Protein Foods, 707 Executive Blvd.,<br />

Building E., Valley Cottage, New York 10989. Phone: 914-<br />

268-8100.<br />

936. Baumber, Derek. 1991. New developments with t<strong>of</strong>u<br />

<strong>and</strong> tempeh in New Zeal<strong>and</strong> (Interview). SoyaScan Notes.<br />

Nov. 24. Conducted by William Shurtleff <strong>of</strong> Soyfoods<br />

<strong>Center</strong>.<br />

• Summary: Recently 2 new Chinese-run t<strong>of</strong>u shops have<br />

begun operation in Auckl<strong>and</strong>, <strong>and</strong> a third has purchased a<br />

large, automated t<strong>of</strong>u-making machine for $100,000 <strong>and</strong> will<br />

soon start production. Their t<strong>of</strong>u is lower priced than that <strong>of</strong><br />

Bean Supreme, which is New Zeal<strong>and</strong>’s largest t<strong>of</strong>u maker.<br />

Bean Supreme also makes an excellent <strong>soy</strong> ice cream, as<br />

well as tempeh (though they no longer advertise the latter).<br />

At least one <strong>of</strong> the Chinese companies is buying tempeh<br />

from Bean Supreme <strong>and</strong> selling it under their own label.<br />

Derek has been making tempeh on a small scale for<br />

himself <strong>and</strong> friends for the past 4-5 years. He plans to start<br />

commercial tempeh production soon. After that, he would<br />

like to make a <strong>soy</strong> <strong>yogurt</strong>. Address: Choice <strong>of</strong> Foods, 334<br />

Mt. Albert Rd., Mt. Roskill, Auckl<strong>and</strong>, New Zeal<strong>and</strong>. Phone:<br />

629-0665.<br />

937. Packaged Facts. Subsidiary <strong>of</strong> FIND/SVP. 1991. The<br />

Oriental foods market. 581 6th Ave., New York, NY 10011.<br />

Nov. *<br />

• Summary: Talk with David Weiss, president <strong>of</strong> Packaged<br />

Facts. 1991. Nov. 26. This is an update <strong>of</strong> the Feb. 1989<br />

edition <strong>of</strong> this company’s market study <strong>of</strong> the same title.<br />

It was “completely rewritten by a different author, Linda<br />

Linton.” They have added new statistics <strong>and</strong> even went back<br />

<strong>and</strong> changed some sales fi gures from the previous report. He<br />

does not know how the author gathered statistics on U.S. t<strong>of</strong>u<br />

production <strong>and</strong> sales, but he knows that she did not contact<br />

individual companies, one by one. “That is a very diffi cult<br />

way to get the information because (1) you don’t know if<br />

you’re getting the right information <strong>and</strong> (2) there may be<br />

something you are missing. We don’t use SIC codes. Our<br />

fi gures are undoubtedly guesstimates. A little <strong>of</strong> it came from<br />

the Public Relations Dept. <strong>of</strong> Nielsen Marketing Research;<br />

they don’t cover it all but they are good on packaged goods.<br />

A little also came from SAMI. There is nobody measuring<br />

the t<strong>of</strong>u market. This study only covers t<strong>of</strong>u sold as t<strong>of</strong>u, not<br />

including second-generation products. Some fi gures may<br />

have come from a t<strong>of</strong>u association, if there is one. Most <strong>of</strong><br />

our reports are written from secondary published data. We<br />

just compile the fi gures. We are planning to do a report on<br />

the whole <strong>soy</strong> market–not just t<strong>of</strong>u.” Address: New York.<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 350<br />

Phone: 212-627-3228.<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

938. Natren. 1991. Bifi dobacteria in America (Interview).<br />

SoyaScan Notes. Dec. 6. Conducted by William Shurtleff <strong>of</strong><br />

Soyfoods <strong>Center</strong>.<br />

• Summary: This company was founded in about 1983-84<br />

by Natasha Trenev, a native <strong>of</strong> Bulgaria. She comes from a<br />

dairy background; her family brought Continental Yogurt to<br />

America. She is not a vegetarian. The company manufactures<br />

three dairy-based cultures. Their fi rst product based on<br />

Bifi dobacterium was named LifeStart. Natasha was able to<br />

fi nd a strain (later found to be B. bifi dum) that she felt had<br />

been suffi ciently researched to show benefi ts. Shortly after<br />

it was launched they learned that there are two types <strong>of</strong><br />

Bifi dobacterium, B. infantis (for children) <strong>and</strong> B. bifi dum<br />

(for adults). This created mass confusion. So in about 1985-<br />

86, they named the product made with B. bifi dum Lifestart<br />

Two, <strong>and</strong> substituted the B. infantis in the Lifestart. Most <strong>of</strong><br />

their consumers eat the product from the bottle. One dairy<br />

company in the East or South puts it in a commercial <strong>milk</strong><br />

product but she does not know <strong>of</strong> any company putting it<br />

in <strong>yogurt</strong>. Chris Hansen’s Labs. is a major player in this<br />

fi eld; they culture the bacteria on <strong>milk</strong>, then fi lter <strong>of</strong>f the<br />

<strong>milk</strong>, but a little remains on the bacteria. They sell the<br />

culture to dairies to use in consumer products. People who<br />

want to augment should use Bifi do-Nate directly from the<br />

bottle in dry form. For people who just want to maintain<br />

their current levels, it is okay to obtain Bifi dobacteria from<br />

a non-pasteurized <strong>soy</strong>-based dairylike product. But the<br />

manufacturer <strong>of</strong> such products should be able to guarantee at<br />

least hundreds <strong>of</strong> millions <strong>of</strong> viable units per gram.<br />

Ad in Natural Foods Merch<strong>and</strong>iser. 1991. Dec. p. 32.<br />

Their product Bifi do-Nate, which is sold in a 1.75 oz bottle,<br />

“contains bifi dobacteria grown solely on a garbanzo bean<br />

(chick-pea) base <strong>and</strong> cellulose. It is truly 100% dairy -free.<br />

Generally, dairy-free products are grown on a <strong>milk</strong> base,<br />

<strong>and</strong> then made legally ‘dairy-free’ by removing most <strong>of</strong><br />

the <strong>milk</strong>.” Address: 3105 Willow Lane, Westlake Village,<br />

California 91361. Phone: 800-992-3323.<br />

939. Kreith, Marcia. 1991. Water inputs in California food<br />

production. Water Education Foundation, 717 K Street, Suite<br />

517, Sacramento, CA 95814. 162 p. *<br />

• Summary: This report states that a typical 8-ounce<br />

boneless beef steak requires over 1,200 gallons <strong>of</strong> water<br />

before it reaches the table, <strong>and</strong> a 4-ounce hamburger requires<br />

over 600 gallons. An 8-ounce portion <strong>of</strong> chicken requires 165<br />

gallons, while ½ cup <strong>of</strong> t<strong>of</strong>u (made from <strong>soy</strong>beans) needs<br />

just 60 gallons. One cup <strong>of</strong> plain <strong>yogurt</strong> takes 87.8 gallons, a<br />

2.1-ounce chicken egg takes 62.7 gallons, <strong>and</strong> 8 fl uid ounces<br />

<strong>of</strong> whole <strong>milk</strong> takes 48.3 gallons. The study, commissioned<br />

by the Water Education Foundation, sought to update<br />

numbers that originally were calculated by the University<br />

<strong>of</strong> California Cooperative Extension in 1978. The study,

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