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history of soy yogurt, soy acidophilus milk and other ... - SoyInfo Center

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contains 22 entries for t<strong>of</strong>u, 14 for tempeh, 11 for <strong>soy</strong> foods,<br />

5 for seitan, 3 for edamame, 2 each for <strong>milk</strong> replacements<br />

(<strong>soy</strong> <strong>milk</strong>), miso, <strong>soy</strong> sauce, <strong>soy</strong> <strong>yogurt</strong>, <strong>and</strong> 1 for TVP<br />

(textured vegetable protein).<br />

Also mentions macrobiotics, mochi, raw foods diet,<br />

sea vegetables, sesame oil, sesame seeds, etc. Address:<br />

Pr<strong>of</strong>essionally trained vegan chef <strong>and</strong> board certifi ed holistic<br />

health counselor (CHHC), <strong>and</strong> member American Assoc. <strong>of</strong><br />

Drugless Practitioners (AADP), New York City.<br />

1361. Soyana. 2011. Elegí diariamente una vida sana [Daily<br />

guide to a healthy life (Leafl et)]. Buenos Aires, Argentina. 2<br />

p. 20 cm. [Spa]<br />

• Summary: Printed front <strong>and</strong> back with a color laser printer.<br />

Contains many color photos. On the front is a photo <strong>of</strong> the<br />

company’s three products sold under the Soyana br<strong>and</strong>:<br />

T<strong>of</strong>u, deep-fried t<strong>of</strong>u cutlets, <strong>and</strong> Strawberry <strong>soy</strong> <strong>yogurt</strong>.<br />

Discusses: What is t<strong>of</strong>u? Organic products. How to store<br />

t<strong>of</strong>u. Plus several t<strong>of</strong>u recipes.<br />

Company e-mail: info@<strong>soy</strong>anaalimentos.com.ar.<br />

Company website: www.<strong>soy</strong>anaalimentos.com.ar. Address:<br />

Av. Libertador 2690 8ºB, Olivos 1636, Buenos Aires,<br />

Argentina.<br />

1362. Nordquist, Ted. 2012. The market for <strong>soy</strong> <strong>yogurt</strong> in<br />

the USA. Developing s<strong>of</strong>t serve <strong>soy</strong> ice cream (Interview).<br />

SoyaScan Notes. Jan. 21. Conducted by William Shurtleff <strong>of</strong><br />

Soyinfo <strong>Center</strong>.<br />

• Summary: Looking at the U.S. market for all <strong>yogurt</strong>s <strong>and</strong><br />

kefi rs, the nondairy category has remained at about 10%<br />

<strong>of</strong> the total for the last 5-6 years. Over the past 3 years,<br />

the percentage <strong>of</strong> <strong>soy</strong> <strong>yogurt</strong> in the nondairy category has<br />

decreased to 56% from 76%. “The nondairy <strong>yogurt</strong> that has<br />

gained the most is coconut <strong>yogurt</strong>–which is so delicious.”<br />

WholeSoy’s percentage <strong>of</strong> the <strong>soy</strong> <strong>yogurt</strong> category has risen<br />

from about 48% to 68%; Ted’s company is getting a bigger<br />

share <strong>of</strong> a declining category. The big, big decline has been<br />

Silk <strong>soy</strong> <strong>yogurt</strong>. “WholeSoy, with our customer base, has<br />

been doing very, very well over the last 3 years <strong>and</strong> we<br />

continue to do well.” Coconut <strong>yogurt</strong>, which contains 1%<br />

protein <strong>and</strong> 9% saturated fat, is doing well now, but it is just<br />

a matter <strong>of</strong> time until consumers realize the poor nutritional<br />

properties <strong>of</strong> the product. “In the end, <strong>soy</strong> is going to come<br />

out on top.”<br />

Ted had a big setback. He was grooming a man named<br />

Frank Gasca to take his place in many <strong>of</strong> the daily matters.<br />

He has been with Ted for about 6 years. In late June 2011 he<br />

<strong>and</strong> his wife went to Cancun on vacation. A few days into<br />

their vacation he turned yellow, indicating a serious liver<br />

problem. He died on Friday in Houston, Texas, around the<br />

4th <strong>of</strong> July. So Ted has moved the people in the Modesto<br />

plant up to take responsibilities that Frank had. Now all the<br />

R&D in Visalia is Ted’s responsibility–for a while. Ted has<br />

been really, really busy.<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 526<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

Thing’s are also going well fi nancially for Ted’s<br />

business. “There was a point where it was pretty scary, but<br />

we are comfortably past that point now.”<br />

Ted is developing a bulk s<strong>of</strong>t serve mix. It just came<br />

together because WholeSoy produces a highly probiotic<br />

unsweetened nondairy <strong>yogurt</strong>. Ted found that they could<br />

produce a nondairy sherbet then blend the unsweetened<br />

probiotic <strong>yogurt</strong> into it to produce a s<strong>of</strong>t-serve mix in a bagin-box–which<br />

is perfect for the Taylor machines which are<br />

used to make s<strong>of</strong>t-serve ice cream. Today, the “s<strong>of</strong>t serve<br />

<strong>yogurt</strong> boutique” category is absolutely exploding. They are<br />

popping up everywhere–in c<strong>of</strong>fee shops, malls, etc. They<br />

usually have a fat-free <strong>and</strong> a full-fat dairy <strong>yogurt</strong>, but there<br />

is rarely a nondairy <strong>yogurt</strong> sold in these boutiques. Each<br />

customer dispenses the s<strong>of</strong>t-serve <strong>yogurt</strong>, spoons on his or<br />

her choice <strong>of</strong> toppings, then pays for it by weight. So Ted<br />

sees this new market as a big opportunity. But he hasn’t<br />

fi gured out what his tactics will be. Will he provide each<br />

shop with an<strong>other</strong> machine to dispense his product? He is<br />

talking with people who know the market. Ted turned 100%<br />

vegan on April 12, 2011. He has long been a vegetarian but<br />

now he has given up eggs <strong>and</strong> dairy. It is pretty easy to do<br />

if you have good-tasting <strong>soy</strong><strong>milk</strong>–the key to making the<br />

transition from a vegetarian diet to a vegan diet.<br />

Ted <strong>and</strong> his wife are leaving shortly to visit ProSoy<br />

Santa Fe, Ltda., a women’s co-op that makes <strong>soy</strong><strong>milk</strong>, that he<br />

mentors in Santa Fe, Bolivia. Address: WholeSoy & Co., 49<br />

Stevenson St., Suite 1075, San Francisco, California 94105-<br />

2975; 660 Vischer Ct., Sonoma, CA 95476. Phone: 415-495-<br />

2870.<br />

1363. Shapira, Hillel. 2012. Re: Dakini Health Foods’ retail<br />

outlet in Pune, in operation from March 2004 to April 2005.<br />

Letter to William Shurtleff at Soyinfo <strong>Center</strong>, Feb. 21. 1 p.<br />

Typed, with signature.<br />

• Summary: A business card from the time shows: The<br />

retail outlet was named Dakini’s Soy<strong>milk</strong> Bar & Foods<br />

(Sapphire Apartment shop no. 1, Cosmos Bank Lane, Off<br />

North Koregaon Park Road, Pune 411 001 India). A venture<br />

by Dakini Health Foods Pvt. Ltd. Open from 10 am to 7 pm.<br />

Thursday–closed!<br />

“We rented the space near Koregaon Park (Pune) in<br />

2003 <strong>and</strong> after 8 month preparations we opened around<br />

March 2004. We closed for a month holiday in April 2005<br />

(we literally physically collapsed). Not fi nding the right<br />

management for it <strong>and</strong> electrical <strong>and</strong> water supply problems<br />

getting worse, we decided not to continue, sold the furniture<br />

<strong>and</strong> focused our full attention on the factory. Sales were<br />

growing rapidly by then <strong>and</strong> it was a good decision. But we<br />

did miss feeding so many people directly. We felt we gained<br />

so much insight from our year in operation that, afterward,<br />

business was never the same again–in the best sense!<br />

“The place had a table <strong>and</strong> 4 chairs inside <strong>and</strong> 24 seats<br />

in the front open space. The place was totally vegan except

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