history of soy yogurt, soy acidophilus milk and other ... - SoyInfo Center

egg. “Soy yogurt works a lot like whizzed tofu as an egg
replacer. It makes things moist and yummy.”
She uses the creative word “sammiches” instead of
“sandwiches.” Address: Co-host of The Post Punk Kitchen,
New York City.
1308. Soyfoods Association of North America. 2006.
Soyfoods sales and trends (Website printout–all). www.
soyfoods.org/press/FAQ_sales.htm 2 p. Printed Jan. 19.
• Summary: Contents: What are the recent trends in
soy consumption in the U.S.? Soy sales by category:
Introduction, soy-based energy bars, soymilk sales, meat
alternative sales, tofu sales, other soyfoods sales. 2003
Consumer Trends Report. Sources.
“The number of new soy-based products has increased
13.2% per year for the past 3 years. In 2000, approximately
2,295 soy-based SKU’s were offered; by 2002 the number
hit 3,399. In 2002 there were: 580 soy-based energy bars,
with 24.1% of sales [i.e. accounting for 24.1% of sales
of soyfoods from all categories]. 366 soy-based meal
replacements & powders with 18.5% of sales. 328 soymilk
beverages with 16.3% of sales. 318 meat alternatives with
14.5% of sales. 236 tofu products with 6.8% of sales. [Other:
19.8% of total sales].
Soy-based energy bars: Sales reached $880 million in
2002.
“Soymilk sales have grown from $100 million in 1995
to nearly $600 million in 2002. Soymilk has 87.3% of the
nondairy beverage sales in mainstream markets. Sales of
refrigerated soymilk grew over 100% per year for the past
three years.
“Meat alternative sales have grown from $114 million in
1992 to over $530 million in 2002.
“Tofu sales have grown from 108 million in 1992 to
$250 million in 2002.
Other soyfoods sales: Soy [fortifi ed] breakfast cereals
grew to over $150 million in 2001. Soy yogurt sales grew
by 66.9% in 2001 to reach $23.7 million. Soy-based cheese
alternatives grew at 11.6% in 2001 to reach $57.6 million.
Sales of soy-based frozen desserts rose 39.9% in 2001 to
reach $42.2 million. Address: 1001 Connecticut Ave., NW,
Suite 1120, Washington, DC 20036. Phone: 202-659-3520.
1309. Nordquist, Ted; Webster, Robin. 2006. New
developments making dairylike soyfoods in America
(Interview). SoyaScan Notes. May 9. Conducted by William
Shurtleff of Soyfoods Center.
• Summary: WholeSoy & Co. is a wholly-owned subsidiary
of TAN Industries; Ted now prefers to used the former name
instead of the latter. Modesto WholeSoy Co. is its own entity.
Ted and his business partner, Henry, now own 85% of the
stock.
Silk soymilk was launched in Jan. 1996. Ted was having
a lot of problems with the soy base made by Pacifi c ProSoya
HISTORY OF SOY YOGURT & CULTURED SOYMILK 506
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in British Columbia. About a year later [probably in about
March 1997] Ted installed a soy base plant at Soyfoods of
America in Duarte, California. He did this together with
Wally Rogers, owner of Bean Machine Inc. (BMI–using
a stainless steel grinder / disintegrator made for BMI by
Corenco, owned by Chris Cory). Wally took Ted to Chris
and together they designed the grinders to be installed
at Soyfoods of America. In about Sept. 1997 Ted started
producing soy base for Silk soymilk at the plant in Duarte.
This soy base was sent in tankers from Duarte to Gustine,
where Ted and coworkers formulated the Silk soymilk.
Ted’s next product was made together with Gary Stein.
Gary (of San Diego) called Ted and said that Trader Joe’s
wanted a soymilk. Ted said to Gary, “That’s fi ne, but I have a
contract with Steve Demos, so I can’t do that.” So Ted set up
Gary. He told Gary that Ann Shaw and Laura Tewnion knew
how to formulate soymilk. He and Gary talked a lot about
it but he told Gary, “I can’t touch it with a ten foot pole, but
I’m happy to ship the soy base to you.” So Ted shipped the
soy base from Duarte to Gustine, then Gary Stein formulated
the soymilk for Trader Joe’s and sold it to Trader Joe’s.
Ted’s next product was Certifi ed Organic Soymilk, made
for Wildwood Natural Foods and launched in July 1998.
Next, in 1999, Ted and Henry came up with the
WholeSoy name. So they had cups designed for WholeSoy
but, of course, they had no sales volume, so they sent that
idea to Trader Joe’s, which agreed for Ted to private label
the product for Trader Joe’s. So Ted launched both the
WholeSoy and the Trader Joe’s private label at exactly the
same time. They were exactly the same products but in
different cups.
In about May 2004 changed the name of his company
to WholeSoy & Co. from TAN Industries, and his brand
to WholeSoy & Co. from The WholeSoy Co. The words
“WholeSoy & Co.” fi rst appeared on their Lite Smoothies
in September 2004. Ted did a focus group in which he put
out packaging from products made by Silk [White Wave],
Stonyfi eld, Wildwood, and TAN Industries. The members of
the focus group were asked to describe what they understood
by looking at the different packages. “They thought that
WholeSoy was a generic name, that companies like Safeway
and Albertsons were making. They thought WholeSoy was a
really big corporation, and that therefore its products should
sell for the lowest price.” Ted recalls: “It was unbelievable.
I was just speechless. I wanted to go in there and tell them
how wrong they were!” They knew the Stonyfi eld brand and
thought that product was worth the money. The Wildwood
product attracted them because of it had a real good
appearance.”
In about Jan. 2006 Ted started printing “Soy Yogurt” in
large letters on the front of his yogurt cups–which previously
said only “Cultured Soy.” It happened like this. Ted’s soy
yogurt is made by SSI (Super Store Industries), which is
owned by Raley’s and Save Mart (both supermarket chains).