history of soy yogurt, soy acidophilus milk and other ... - SoyInfo Center

On the top half of the ad is a large circular logo featuring
a stylized swan, with two large wings symmetrical about a
vertical axis and an arched neck on the left side. The other
half of the arch is drawn in to form a heart, inside of which
is written “Because we love you.” Across the inside top are
the large words “Swan Foods.” A rainbow arches below them
and over the swan. At the top center, between the words
“Swan Foods,” are the smaller words “Nature’s Finest”
written one below the other; between them is an infi nity sign.
Across the bottom of the ad is written: “Every Swan
Soybean Product contains all 8 essential amino acids (which
are necessary for a balanced diet) and have no cholesterol.
Available in health & natural food stores. Retailers: Swan
Quality Products are distributed by Tree of Life, Inc., or
contact Swan Food Corp., 5758½ Bird Rd., Miami, Florida
33155. In Miami enjoy all Swan Products at Swan’s Retail
Deli & Bakery, The Soybeanery, 5758½ Bird Rd.”
Note: A full-page Swan Foods ad that is very similar to
his half-page ad was published in the July/August issue of
this magazine. There are four differences between the two
ads: (1) This November ad is smaller; Swan Foods went out
of business one month later, in December 1978; (2) A Tofu
Salad Dressing and Red Zinger tea appear in this ad but not
in the earlier ad; (3) This ad states that Swan Foods’ products
are distributed by Tree of Life, Inc., a major distributor,
whereas in July/August they had been “distributed by your
local Natural Foods Distributor”–less impressive. (4) The
following products appear in the earlier (July/August) ad
but do not appear in this one: Soy Shakes (Carob, Vanilla
& Strawberry), three iced herbal beverages (Lemon Mist,
Miami Cooler, Red Quencher), and two baked goods &
pastries (Mary’s Cream Cake, and Mary’s Devil’s Food
Cream Cake). Address: The Soybeanery, 5758½ Bird Rd.,
Miami, Florida, 33155.
355. SoyaScan Notes. 1978. Chronology of soybeans,
soyfoods and natural foods in the United States 1978
(Overview). Dec. 31. Compiled by William Shurtleff of
Soyfoods Center.
• Summary: Jan. 25-27. International Soya Protein Food
Conference held in Singapore, sponsored by the American
Soybean Association. 400 people from 24 countries
participated.
Jan. Whole Foods magazine starts publication in
Berkeley, California, founded by Steven & Henrietta Haines,
and Jim Schreiber. The fi rst issue features an article titled
“Making Money Making Tofu,” about fi ve tofu companies.
Westbrae has a full-page color ad titled “Someday all of this
will be as familiar as apple pie,” showing fi ve types of miso
plus sea vegetables.
Feb. 17. Laughing Grasshopper tofu shop changes its
name to New England Soy Dairy, Inc., the fi rst company
to use the term “soy dairy” in its name. Also in 1978
White Wave in Boulder, Colorado, publishes a charming
HISTORY OF SOY YOGURT & CULTURED SOYMILK 151
© Copyright Soyinfo Center 2012
poster announcing, “We’ve got an alternative. White Wave
Soy Dairy.” An illustration shows a man leading his cow,
standing under a beanstalk, looking in wonder at the seeds,
soybeans.
March. The Cow of China, America’s third soy deli,
run by White Wave, opens in Boulder, Colorado. It is later
renamed Good Belly Deli.
April. Nasoya Foods Inc. starts making tofu and soymilk
in Leominster, Massachusetts, inside a former dairy. Founded
by John Paino and Robert Bergwall. May. 3. “What is this
Thing Called Tofu” by Patricia Wells published in The New
York Times.
May 22-25. Keystone Conference on Soy Protein and
Human Nutrition held in Keystone, Colorado, organized by
Ralston Purina. 105 registrants. The world’s top researchers
on the subject present 34 papers demonstrating a new
scientifi c understanding of the quality of soy proteins for
human nutrition. The infl uential 406-page proceedings, titled
Soy Protein & Human Nutrition, are published in 1979,
edited by Wilcke, Hopkins, and Waggle.
May. The Soy Deli opens at The Soy Plant in Ann Arbor,
Michigan. America’s fourth soy deli.
June. Brightsong Tofu, founded by Joel Brightbill and
Bob Heartsong, starts making tofu in Redwood Valley,
California. Sharon and Richard Rose bought the company
in June, 1980 and in Nov. 1980 started The Real Food Tofu
Cafe, a soy deli, adjacent to it.
June 26. First Takai catalog of tofu and soymilk
equipment published, written by William Shurtleff. The fi rst
publication of its type in English, it helps start many new
soyfoods companies.
July 28-31. First Soycrafters Conference held at The Soy
Plant in Ann Arbor, Michigan. Conceived and organized by
Steve Fiering. 75 people attend. The Soycrafters Association
of North America (SANA) is founded, with Larry
Needleman as the fi rst president and a board of directors.
Sept. First issue of Soyanews published in Sri Lanka.
Oct. The Farm Vegetarian Cookbook (revised ed.) by
Louise Hagler published by The Farm’s Book Publishing Co.
in Tennessee.
Oct. Morinaga Milk Co. in Japan starts to export their
tofu in aseptic Tetra Brik cartons worldwide. They issue a
color recipe booklet to accompany their tofu.
Oct. Kendall Food Co. starts to make America’s
earliest known commercial amazake in Brookline Village,
Massachusetts. Amazake is made from koji, as are miso and
shoyu. Not even in Hawaii was commercial amazake made
before this.
Oct. 29-Nov. 3. World Conference on Vegetable Food
Proteins held in Amsterdam, The Netherlands. More than
1,000 participants. Sponsored by the American Soybean
Assoc. and others.
Nov. The Tofu Shop, America’s fi fth soy deli-restaurant,
opened in Rochester, New York, by Greg Weaver. Large and