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natural food stores. The starter was also sold separately with<br />

the leafl et. During 1978 Farm Foods promoted its tempeh<br />

starter <strong>and</strong> tempeh kit by serving grilled tempeh at numerous<br />

natural foods trade shows. A large sidebar in the February<br />

1978 issue <strong>of</strong> Organic Gardening magazine listing Farm<br />

Foods as the best source <strong>of</strong> tempeh starter <strong>and</strong> split beans,<br />

followed by letters <strong>of</strong> referral from Rodale Press thereafter,<br />

stimulated sales. Also in 1978 Hagler edited a revised edition<br />

<strong>of</strong> the Farm Vegetarian Cookbook; it contained 12 pages on<br />

tempeh, including many recipes. In 1982 Farm Foods began<br />

actively advertising <strong>and</strong> selling bulk, powdered tempeh<br />

starter to America’s growing number <strong>of</strong> tempeh shops, <strong>and</strong><br />

by 1984 they had captured a majority <strong>of</strong> the market. Prior<br />

to 1979 tempeh had been available on The Farm only on<br />

special occasions. In that year, however, a Tempeh Trailer,<br />

developed in Louisiana by John <strong>and</strong> Charlotte Gabriel, was<br />

brought to The Farm. The tempeh incubator was moved out<br />

<strong>of</strong> the Canning <strong>and</strong> Freezing building <strong>and</strong> made into a walkin<br />

incubation room in the trailer. John Pielascyzk became<br />

head tempeh maker, <strong>and</strong> thereafter any Farm member could<br />

go at almost any time to the Farm store, open the freezer,<br />

<strong>and</strong> take home tempeh. In 1981 Margaret N<strong>of</strong>ziger, Farm<br />

nutritionist, wrote an article on ‘Tempeh <strong>and</strong> Soy Yogurt,’<br />

with fi ve tempeh recipes, for Vegetarian Times.<br />

“In late 1983 <strong>and</strong> early 1984 The Farm underwent a<br />

major fi nancial restructuring. Farm Foods became fi nancially<br />

independent from The Farm <strong>and</strong> in May 1984 the Tempeh<br />

Lab (under the directorship <strong>of</strong> Cynthia Bates) became<br />

independent <strong>of</strong> Farm Foods. Both became ‘for-pr<strong>of</strong>i t’<br />

companies. In March 1984 The Farm published Tempeh<br />

Cookery, America’s fourth popular book about tempeh <strong>and</strong><br />

the fi rst with full-page color photos (Pride 1984). To promote<br />

this book (<strong>and</strong> tempeh), in June 1984 Farm Foods <strong>and</strong> its<br />

sister company, The Book Publishing Company, served<br />

samples <strong>of</strong> deep-fried tempeh <strong>and</strong> several t<strong>of</strong>u dishes to<br />

20,000 attendees <strong>of</strong> the American Booksellers Association<br />

Convention in Washington, D.C. Farm Foods was also<br />

planning to have one or more large tempeh companies<br />

(perhaps one on each coast <strong>of</strong> the USA) make private<br />

labeled tempeh, which would then be sold nationwide<br />

through the company’s extensive <strong>soy</strong><strong>milk</strong> ice cream (Ice<br />

Bean) distribution channels. Farm Foods could then also<br />

use the tempeh, the starter, <strong>and</strong> the book to promote each<br />

<strong>other</strong>.” Continued. Address: Soyfoods <strong>Center</strong>, P.O. Box 234,<br />

Lafayette, California 94549.<br />

564. Vaidehi, M.P.; Vijayalakshmi, D.; Annapurna, M.L.<br />

1985. Consumer evaluation <strong>of</strong> t<strong>of</strong>u, tempeh, curd, <strong>and</strong> “Meal<br />

Maker” in urban areas. Indian J. <strong>of</strong> Nutrition <strong>and</strong> Dietetics<br />

22(6):190-93. June. [15 ref]<br />

• Summary: Rural Indian consumers (mostly housewives,<br />

predominantly <strong>of</strong> middle <strong>and</strong> low income) preferred tempeh<br />

<strong>and</strong> t<strong>of</strong>u curries to Meal-Maker (textured <strong>soy</strong> fl our) in<br />

appearance, fl avor, aroma, <strong>and</strong> after taste, while urban<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 217<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

consumers preferred Meal-Maker curry, followed by tempeh<br />

<strong>and</strong> t<strong>of</strong>u curries. Soy curd (like <strong>yogurt</strong>) was least preferred<br />

by both rural <strong>and</strong> urban consumers. Address: Univ. <strong>of</strong><br />

Agricultural Sciences, Hebbal, Bangalore 560 024, India.<br />

565. Nihon Keizai Shinbun (Japan Economics Newspaper).<br />

1985. Daizu kara chiizu. Tônyû katameru kôso seisei<br />

[Cheese made from <strong>soy</strong>beans. New enzyme coagulates<br />

<strong>soy</strong><strong>milk</strong>]. July 26. [Jap]<br />

Address: Japan.<br />

566. Grocer (The) (Engl<strong>and</strong>). 1985. Sunrise hopes <strong>soy</strong>a<br />

<strong>yogurt</strong> will follow <strong>milk</strong> success. July 27. p. 18.<br />

• Summary: “Six months ago, Michael Cole, a strict<br />

vegetarian for most <strong>of</strong> his life, formed the Soya Health Foods<br />

company <strong>and</strong> opened the fi rst <strong>soy</strong>a <strong>milk</strong> factory <strong>of</strong> its kind in<br />

this country at Trafford Park, Manchester. In that time sales<br />

<strong>of</strong> his Sunrise no-added-sugar UHT <strong>soy</strong>a <strong>milk</strong> have risen<br />

from 46,000 litres a week to 250,000.<br />

“Recently he signed a two-year own-label contract for<br />

sweetened <strong>soy</strong>a <strong>milk</strong> with Lancashire Dairies, <strong>and</strong> is now<br />

supplying Co-operative Retail Services, <strong>and</strong> supermarket<br />

chains.<br />

Cole has now launched three more <strong>soy</strong>a products<br />

under his br<strong>and</strong>: (1) Sunrise Soya <strong>yogurt</strong> in four fl avors–<br />

strawberry, peach melba, black cherry <strong>and</strong> raspberry. Cole<br />

says there have never previously been any <strong>soy</strong>a <strong>milk</strong> <strong>yogurt</strong>s<br />

available in the UK or Irel<strong>and</strong>; (2) Sunrise Ice Dream (<strong>soy</strong>a<br />

<strong>milk</strong> ice cream) in two fl avors–hazelnut <strong>and</strong> vanilla. “This<br />

is a natural ice product, free from dairy produce, lactose <strong>and</strong><br />

cholesterol <strong>and</strong> containing only sugar made from fruit.”; <strong>and</strong><br />

Sunrise Vegetarian Burgers, each weighing ¼ pound; they<br />

are high in proteins <strong>and</strong> fi bres. A photo shows his company’s<br />

four products, including 2 fl avors <strong>of</strong> <strong>soy</strong> <strong>yogurt</strong>. Cole says<br />

there are three large markets for <strong>soy</strong>a products in the UK:<br />

(1) The slimmers, dietary <strong>and</strong> allergy foods market; (2) the<br />

natural food market; <strong>and</strong> (3) the Kosher market. Address:<br />

Manchester, Engl<strong>and</strong>.<br />

567. Product Name: [Egyptian <strong>soy</strong><strong>milk</strong> <strong>and</strong> dairy <strong>milk</strong><br />

cheese].<br />

Manufacturer’s Name: Egyptian American Dairy Products<br />

Establishment (Alba<strong>soy</strong>).<br />

Manufacturer’s Address: Lot 15, Block 6, Industrial Area<br />

#1, 6th <strong>of</strong> October City, Giza, Egypt. Phone: 711-816.<br />

Date <strong>of</strong> Introduction: 1985. July.<br />

New Product–Documentation: Talk with (call from)<br />

Aladin Hassan. 1984. June 27. He is a food technologist. He<br />

recently purchased a Takai system <strong>and</strong> he is in the process <strong>of</strong><br />

setting up a $750,000 <strong>soy</strong><strong>milk</strong> plant in a new city in Egypt.<br />

He is contracting for 1,000 acres <strong>of</strong> 3 varieties <strong>of</strong> <strong>soy</strong>beans<br />

in Sudan. In 1983 Egypt grew 120,000 acres <strong>of</strong> <strong>soy</strong>beans,<br />

which is projected to increase to 140,000 in 1984.<br />

Talk with (call from) Aladin Hassan. 1985. June 22.

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