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153. Rosenberg’s Original Health Food Store and Whole
Wheat Bakery. 1940. Catalog of health foods and manual of
valuable health information. San Francisco, California. 76 p.
Undated. Illust. 17 cm. Index
• Summary: Cover title: “Health from foods.” Also on title
page: “Eat to get well. Eat to keep well.” “Where good
health originates.” “No branch stores.” Contents: About
your health, by Morris Rosenberg, president. Shop by mail.
Parcel post scale. Eat to get well–Eat to keep well (rules and
guidelines, p. 4). Vitamin chart (for each: Functions, results
of defi ciency, most reliable sources, p. 5-8). Biological
chemistry of foods–Minerals (p. 9-10). List of products
available, by product type, with weight and price. Incl. Soy
bean bread, Soy toast, Soy bean wafers, Soy cookies (p.
12). Natural brown rice. Sun-dried, unsulphured California
fruits. Salted nut meats (almonds, peanuts, cashews, pecans,
p. 16), Nut butters (unroasted and unsalted: Almond butter,
Nut cream butter {Carque}, Peanut butter, Cocoanut butter,
Smucker’s apple butter, Peanut oil (2 brands). Parkelp
(minerals of the sea). Salt substitutes.
List of products available, by manufacturer or source,
with weight and price. Incl. Battle Creek Health Products
[Michigan] (p. 18-19): Beverages (SoyKee, Kaffi r Tea),
Gluten biscuit, Vegetable meats (Protose), Savita yeast,
Psyllium seed. Cellu Dietetic Products: Canned vegetables
(Soy bean oil, Soy bean spread, Soy fl akes, Soy grits). Dia-
Mel (dietetic food products): Gluten crackers, Soy-Rina
cereal (to be cooked). Alberty Food Products: Cero-Fig
coffee substitute. Modern Diet Products [Gayelord Hauser],
incl. Juicex (electric juicing machine), and Fletcherizer
(juicers). Radiance Health Products (Los Angeles, p. 30-
31). Tam Products (Joyana, the remarkable soybean health
drink, plain or chocolate fl avor). McCollum Laboratory
Products (Soy-A Granules–Soy breakfast food). Penna Soya
Products (soy foods): Tenderized whole soybeans, Toasted
soy fl akes, Toasted soy nut butter (8 or 16 oz), Soy malt-
chocolate fl avor, Creamee Soy Best (soy milk powder). Mrs.
Hauser’s Soya Products: Hot cake and waffl e mix, Pancake
and muffi n mix, Soya cereal. Hain’s Products (Hain Pure
Food Co.): Nature’s Best Foods: Assorted candy bars, Fruit
juices (6 types), Vegetable juices (7), Hollywood Foods
(Meat substitutes: Protone-Soytone-Nutone, SoyBean with
Tomato Sauce, SoyBeans T.S. & Protone, Soya sandwich
spread), Nut butters (raw–Almond, cashew, pecan). Nut
butters (roasted–Almond, cashew), Olive oil (California
virgin). Hain’s vitamins. Alvita Products. Live Food Products
(Paul C. Bragg). Books by Paul C. Bragg (Paul C. Bragg’s
Personal Health Food Cook Book. Building Health and
Youthfulness Nature’s Way. Awaken Health and Happiness.
The Art of Feminine Loveliness. Health Cocktails, The
New Way to Health, Beauty and Youthfulness. The Chart
of Scientifi c Diet. Note: The fi rst 4 books cost $1.00 each.
The last two cost $0.25 and $0.10, respectively). Loma
Linda Foods (Tasty, wholesome, nutritious): Cereals (5),
HISTORY OF SOY YOGURT & CULTURED SOYMILK 84
© Copyright Soyinfo Center 2012
Soy products (Soy beans–plain, Soy beans with tomato, Soy
beans with Proteena, Soy milk, Soy mince sandwich spread,
Soy milk, Soy mince sandwich spread, Soy weet wafers,
Fruities, Fruit wafers, date sandwiches), Vegetarian meats
(Proteena {plain, smoked fl avor, or mushrooms}), Nuteena,
Gluten steaks), Other choice foods (Garbanzos, Savory
lentils, Wheat kernels, Savorex). Radcliffe’s Famous Soya
Products: Diabetic soya bars (fl avors–maple, mocca, dark),
Soya bon bons (light or dark), Soya candy bars, Soy milk
powder, Soy milk powder–Cello, Cocoanut milk powder (8
or 16 oz), Soya malt (8 or 16 oz, 5 lb; Flavors–Nut, mocca,
banana, plain chocolateen), Soya beverage–coffee, Malvitose
beverage (8 or 20 oz), Soya paste [pasta?] (7 or 14 oz), Soya
ravioli, spaghetti, macaroni (7 or 15 oz, 2 lb), Unsweetened
soya bean chocolate. Cubbison’s whole wheat products.
Bill Baker’s fl our: Lima and pancake fl our, Soya and wheat
fl our, Lima bean cookies, Soy bean cookies. Figco instead of
coffee. Carque’s natural foods. Carque natural brands. Books
by Carque. Therapy, Ltd. (Pasadena): Theradophilus (a pure
condensed acidophilus culture in soy bean milk). Health
publications (22).
Health recipes (p. 68-71): Soya cup cookies. Soya
loaf with rice. Soya cup custard. Soy bean goulash. Soy
bean bread. Soy fl our applesauce cake. Soy bean vegetable
soup. Soy macaroni, noodles, or spaghetti. Baked soy bean
croquettes.
Key to calories. The four types of foods: Regulatory,
body-building, energizing, heating. Index.
On the rear cover is an ad for the Juicex (“makes fresh,
pure, undiluted vegetable juices”–$49.50. A photo shows
this modern-looking electric juicer. Fruits and vegetables as
pushed–using a wooden pusher–into a small hopper on top.
The juice runs out of a spigot into a glass) and Fletcherizer
[electric blender] (“The new 1940 model has all the latest
improvements in construction and appearance. It liquidizes,
whips, mixes, and chops...” $14.95). Across bottom of ad:
“See these products demonstrated at our store.”
Note: This 1940 date, plus other internal evidence,
gives us a good estimate for the date of this undated catalog.
Address: 1120 Market St., San Francisco, California. Phone:
MArket 3033.
154. Matagrin, Am. 1940. La culture du soja: Avec des
notions sur l’histoire, l’intérêt économique, la composition,
les emplois agricoles, alimentaires et industriels de la fève
asiatique [Cultivation of soya: With notes on the history,
economic interest, composition, and agricultural, food, and
industrial uses of the Asiatic bean]. Chindrieux (Savoie
dept.), France: Published by the author. 125 p. 22 cm. [17
ref. Fre]
• Summary: Contents: Introduction: The soybean and
its seed, historical summary of the culture and use of
soybeans, economic questions–the soybean worldwide and
in France. I. The climatic and agrological preferences of