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tasting, high-yielding <strong>soy</strong><strong>milk</strong>. Address: Bremer Foods<br />

Corp., 3600 Casavant West, St. Hyacinthe, QUE, J2S 8E3,<br />

Canada. Phone: 514-773-1105.<br />

861. Shurtleff, William; Aoyagi, Akiko. comps. 1990.<br />

Marketing <strong>soy</strong>foods–Labels, ads, posters, <strong>and</strong> <strong>other</strong> graphics:<br />

Soy <strong>yogurt</strong>s <strong>and</strong> <strong>soy</strong> cheeses. Lafayette, California: Soyfoods<br />

<strong>Center</strong>. 25 leaves. Illust. No index. 28 cm. Series: Marketing<br />

<strong>soy</strong>foods.<br />

• Summary: This book is a collection <strong>of</strong> black-<strong>and</strong>-white<br />

photocopies <strong>of</strong> materials ranging in date from 1982 to 1988.<br />

The books in this series, each a unique collection <strong>of</strong> graphic<br />

materials, are designed for a number <strong>of</strong> purposes: (1) To<br />

serve as a source <strong>of</strong> ideas, ingredients, inspiration, legal<br />

specifi cations, <strong>and</strong> basic guidelines for companies in the<br />

process <strong>of</strong> developing their own products, designing their<br />

own graphic materials, <strong>and</strong> conceiving their own marketing<br />

strategies. (2) To document the tremendous diversity <strong>of</strong><br />

<strong>soy</strong>foods products <strong>and</strong> the way that each is presented <strong>and</strong><br />

marketed. (3) By arranging the materials in chronological<br />

sequence, to help document the development <strong>and</strong> <strong>history</strong> <strong>of</strong><br />

new product categories <strong>and</strong> <strong>soy</strong>food types, <strong>and</strong> with them<br />

the rise <strong>of</strong> the <strong>soy</strong>foods industry <strong>and</strong> market in the Western<br />

World. Address: Soyfoods <strong>Center</strong>, P.O. Box 234, Lafayette,<br />

California 94549.<br />

862. Product Name: SoyaLatté (Cultured Soy Yogurt)<br />

[Peach, Blueberry, Raspberry, <strong>and</strong> Strawberry].<br />

Manufacturer’s Name: Soyeh Natural, Inc.<br />

Manufacturer’s Address: 3458 Depot Rd., Hayward, CA<br />

94545. Phone: 415-670-8621.<br />

Date <strong>of</strong> Introduction: 1990. February.<br />

Ingredients: Blueberry: Filtered water, organic*<br />

whole <strong>soy</strong>beans, fruit, honey, active <strong>yogurt</strong> cultures. * =<br />

Organically grown <strong>and</strong> processed in accordance with Section<br />

26569.11 <strong>of</strong> the California Health <strong>and</strong> Safety Code.<br />

Wt/Vol., Packaging, Price: 6 oz (170 gm) plastic cup.<br />

Retails for $0.99.<br />

How Stored: Refrigerated.<br />

Nutrition: Per 6 oz (170 gm): Calories 150, protein 5 gm,<br />

carbohydrate 26 gm, fat 3 gm, cholesterol 0 mg, sodium 5<br />

mg. Percentages <strong>of</strong> U.S. RDA: Protein 12%, vitamin C 4%,<br />

thiamine 2%, niacin 2%, calcium 3%, iron 3%.<br />

New Product–Documentation: Talk with Woody (Sing-<br />

Wood) Yeh. 1989. April 28. He hopes to start making a<br />

cultured <strong>soy</strong> <strong>yogurt</strong> with active cultures in June/July 1989.<br />

He has been paying rent since May 1989. Now looking for<br />

a product name. Talk again. 1989. Aug. 3. He now hopes to<br />

open by mid-Sept. Plumbers <strong>and</strong> electricians are taking a<br />

long time. Soyfood <strong>Center</strong> introduces him to Wildwood as a<br />

potential distributor. Paul Orbuch says (Sept. 6) he has a lot<br />

<strong>of</strong> money invested in his system. Paul visited his plant.<br />

Talk with Woody Yeh. 1989. Sept. 7. The launch date<br />

has now been postponed until about November. He has<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 317<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

investors <strong>and</strong> also has his own money invested. Product<br />

name still not decided. Shurtleff suggests the name<br />

SoyaLatté. The Wildwood distribution arrangement looks<br />

very promising. Talk with Jeremiah Ridenour. 1989. Nov.<br />

6. He visited Woody’s plant recently; it was damaged by the<br />

Oct. 17 earthquake.<br />

Talk with Liz Appel <strong>of</strong> Ambrosia Soy Co. in<br />

Connecticut. 1989. Nov. 9. She has talked with Woody,<br />

<strong>and</strong> heard his investors were either Korean or Japanese. He<br />

was thinking <strong>of</strong> setting up a plant in Massachusetts but he<br />

couldn’t fi nd a site with a reasonable rent. Talk with Woody<br />

Yeh. 1989. Nov. 9. He has decided to name the product<br />

SoyaLatté. It will be on the market by December. The<br />

artwork is almost done. He plans to use organically grown<br />

<strong>soy</strong>beans; the fruits are not organic. Plans to start with 5<br />

fl avors (blueberry, raspberry, strawberry, vanilla, almond);<br />

May do a peach fl avor later. Everything in the Bay Area will<br />

be distributed by Wildwood. The Oct. 17, 1989 earthquake<br />

caused only minor damage; the sprinkler system went <strong>of</strong>f in<br />

the production area.<br />

Talk with Woody Yeh. 1990. March 7. This product,<br />

containing live cultures when it is shipped (it is never<br />

pasteurized), was launched at the end <strong>of</strong> Feb. 1990 in 4<br />

fl avors. They don’t plan to introduce the vanilla or almond<br />

fl avors until they see how things go. The kosher certifi cation,<br />

Plain K, is by Rabbi Michael Schick in San Francisco.<br />

SoyaLatte has 2 distributors: Wildwood in northern<br />

California <strong>and</strong> Cedarlane in Los Angeles. It is selling pretty<br />

well.<br />

Labels (all 4 fl avors) sent by Woody Yeh. 1990. March<br />

7. Cups are 3.25 inches high, 3 inches diameter at top <strong>and</strong><br />

2 inches at bottom. Blueberry: Top: Dark blue <strong>and</strong> black on<br />

white “Organic. Non-Dairy. SoyaLatté, with <strong>yogurt</strong> cultures.<br />

Honey-sweetened. No cholesterol. Low fat. Cup: Color<br />

illustration on front shows three blueberries <strong>and</strong> their leaves.<br />

Three step instructions for opening. “Keep refrigerated.<br />

Non-dairy. Cholesterol free. No preservatives. All natural<br />

ingredients. Low sodium. Low calories. Low fat. Note: One<br />

competitor complains that the prominent use <strong>of</strong> the term<br />

“Organic” on the front panel when the fruits are not organic<br />

seems deceptive.<br />

Brochure produced for Soyeh Natural, Inc. by Organic<br />

Marketing, San Rafael, California. 1990. “The search for<br />

a better <strong>yogurt</strong> has ended.” 1 p. Front <strong>and</strong> back. Full color.<br />

A color photo shows 6 fl avors <strong>of</strong> the product. A black<strong>and</strong>-white<br />

photo shows Sing-Wood Yeh. PhD, gives his<br />

background <strong>and</strong> how the product was developed (over a<br />

period <strong>of</strong> 12 years) starting at the University <strong>of</strong> Illinois, how<br />

the Illinois product’s “chalky mouthfeel” was eliminated, <strong>and</strong><br />

the product was named by William Shurtleff. This is “a true<br />

<strong>yogurt</strong> (not t<strong>of</strong>u mixed with fruit).”<br />

Product (raspberry <strong>and</strong> blueberry) with Label purchased<br />

at Fresh Fields, Rockville Pike, Maryl<strong>and</strong>. 1992. July. 20. 6<br />

oz retails for $0.99.

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