history of soy yogurt, soy acidophilus milk and other ... - SoyInfo Center
history of soy yogurt, soy acidophilus milk and other ... - SoyInfo Center
history of soy yogurt, soy acidophilus milk and other ... - SoyInfo Center
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tasting, high-yielding <strong>soy</strong><strong>milk</strong>. Address: Bremer Foods<br />
Corp., 3600 Casavant West, St. Hyacinthe, QUE, J2S 8E3,<br />
Canada. Phone: 514-773-1105.<br />
861. Shurtleff, William; Aoyagi, Akiko. comps. 1990.<br />
Marketing <strong>soy</strong>foods–Labels, ads, posters, <strong>and</strong> <strong>other</strong> graphics:<br />
Soy <strong>yogurt</strong>s <strong>and</strong> <strong>soy</strong> cheeses. Lafayette, California: Soyfoods<br />
<strong>Center</strong>. 25 leaves. Illust. No index. 28 cm. Series: Marketing<br />
<strong>soy</strong>foods.<br />
• Summary: This book is a collection <strong>of</strong> black-<strong>and</strong>-white<br />
photocopies <strong>of</strong> materials ranging in date from 1982 to 1988.<br />
The books in this series, each a unique collection <strong>of</strong> graphic<br />
materials, are designed for a number <strong>of</strong> purposes: (1) To<br />
serve as a source <strong>of</strong> ideas, ingredients, inspiration, legal<br />
specifi cations, <strong>and</strong> basic guidelines for companies in the<br />
process <strong>of</strong> developing their own products, designing their<br />
own graphic materials, <strong>and</strong> conceiving their own marketing<br />
strategies. (2) To document the tremendous diversity <strong>of</strong><br />
<strong>soy</strong>foods products <strong>and</strong> the way that each is presented <strong>and</strong><br />
marketed. (3) By arranging the materials in chronological<br />
sequence, to help document the development <strong>and</strong> <strong>history</strong> <strong>of</strong><br />
new product categories <strong>and</strong> <strong>soy</strong>food types, <strong>and</strong> with them<br />
the rise <strong>of</strong> the <strong>soy</strong>foods industry <strong>and</strong> market in the Western<br />
World. Address: Soyfoods <strong>Center</strong>, P.O. Box 234, Lafayette,<br />
California 94549.<br />
862. Product Name: SoyaLatté (Cultured Soy Yogurt)<br />
[Peach, Blueberry, Raspberry, <strong>and</strong> Strawberry].<br />
Manufacturer’s Name: Soyeh Natural, Inc.<br />
Manufacturer’s Address: 3458 Depot Rd., Hayward, CA<br />
94545. Phone: 415-670-8621.<br />
Date <strong>of</strong> Introduction: 1990. February.<br />
Ingredients: Blueberry: Filtered water, organic*<br />
whole <strong>soy</strong>beans, fruit, honey, active <strong>yogurt</strong> cultures. * =<br />
Organically grown <strong>and</strong> processed in accordance with Section<br />
26569.11 <strong>of</strong> the California Health <strong>and</strong> Safety Code.<br />
Wt/Vol., Packaging, Price: 6 oz (170 gm) plastic cup.<br />
Retails for $0.99.<br />
How Stored: Refrigerated.<br />
Nutrition: Per 6 oz (170 gm): Calories 150, protein 5 gm,<br />
carbohydrate 26 gm, fat 3 gm, cholesterol 0 mg, sodium 5<br />
mg. Percentages <strong>of</strong> U.S. RDA: Protein 12%, vitamin C 4%,<br />
thiamine 2%, niacin 2%, calcium 3%, iron 3%.<br />
New Product–Documentation: Talk with Woody (Sing-<br />
Wood) Yeh. 1989. April 28. He hopes to start making a<br />
cultured <strong>soy</strong> <strong>yogurt</strong> with active cultures in June/July 1989.<br />
He has been paying rent since May 1989. Now looking for<br />
a product name. Talk again. 1989. Aug. 3. He now hopes to<br />
open by mid-Sept. Plumbers <strong>and</strong> electricians are taking a<br />
long time. Soyfood <strong>Center</strong> introduces him to Wildwood as a<br />
potential distributor. Paul Orbuch says (Sept. 6) he has a lot<br />
<strong>of</strong> money invested in his system. Paul visited his plant.<br />
Talk with Woody Yeh. 1989. Sept. 7. The launch date<br />
has now been postponed until about November. He has<br />
HISTORY OF SOY YOGURT & CULTURED SOYMILK 317<br />
© Copyright Soyinfo <strong>Center</strong> 2012<br />
investors <strong>and</strong> also has his own money invested. Product<br />
name still not decided. Shurtleff suggests the name<br />
SoyaLatté. The Wildwood distribution arrangement looks<br />
very promising. Talk with Jeremiah Ridenour. 1989. Nov.<br />
6. He visited Woody’s plant recently; it was damaged by the<br />
Oct. 17 earthquake.<br />
Talk with Liz Appel <strong>of</strong> Ambrosia Soy Co. in<br />
Connecticut. 1989. Nov. 9. She has talked with Woody,<br />
<strong>and</strong> heard his investors were either Korean or Japanese. He<br />
was thinking <strong>of</strong> setting up a plant in Massachusetts but he<br />
couldn’t fi nd a site with a reasonable rent. Talk with Woody<br />
Yeh. 1989. Nov. 9. He has decided to name the product<br />
SoyaLatté. It will be on the market by December. The<br />
artwork is almost done. He plans to use organically grown<br />
<strong>soy</strong>beans; the fruits are not organic. Plans to start with 5<br />
fl avors (blueberry, raspberry, strawberry, vanilla, almond);<br />
May do a peach fl avor later. Everything in the Bay Area will<br />
be distributed by Wildwood. The Oct. 17, 1989 earthquake<br />
caused only minor damage; the sprinkler system went <strong>of</strong>f in<br />
the production area.<br />
Talk with Woody Yeh. 1990. March 7. This product,<br />
containing live cultures when it is shipped (it is never<br />
pasteurized), was launched at the end <strong>of</strong> Feb. 1990 in 4<br />
fl avors. They don’t plan to introduce the vanilla or almond<br />
fl avors until they see how things go. The kosher certifi cation,<br />
Plain K, is by Rabbi Michael Schick in San Francisco.<br />
SoyaLatte has 2 distributors: Wildwood in northern<br />
California <strong>and</strong> Cedarlane in Los Angeles. It is selling pretty<br />
well.<br />
Labels (all 4 fl avors) sent by Woody Yeh. 1990. March<br />
7. Cups are 3.25 inches high, 3 inches diameter at top <strong>and</strong><br />
2 inches at bottom. Blueberry: Top: Dark blue <strong>and</strong> black on<br />
white “Organic. Non-Dairy. SoyaLatté, with <strong>yogurt</strong> cultures.<br />
Honey-sweetened. No cholesterol. Low fat. Cup: Color<br />
illustration on front shows three blueberries <strong>and</strong> their leaves.<br />
Three step instructions for opening. “Keep refrigerated.<br />
Non-dairy. Cholesterol free. No preservatives. All natural<br />
ingredients. Low sodium. Low calories. Low fat. Note: One<br />
competitor complains that the prominent use <strong>of</strong> the term<br />
“Organic” on the front panel when the fruits are not organic<br />
seems deceptive.<br />
Brochure produced for Soyeh Natural, Inc. by Organic<br />
Marketing, San Rafael, California. 1990. “The search for<br />
a better <strong>yogurt</strong> has ended.” 1 p. Front <strong>and</strong> back. Full color.<br />
A color photo shows 6 fl avors <strong>of</strong> the product. A black<strong>and</strong>-white<br />
photo shows Sing-Wood Yeh. PhD, gives his<br />
background <strong>and</strong> how the product was developed (over a<br />
period <strong>of</strong> 12 years) starting at the University <strong>of</strong> Illinois, how<br />
the Illinois product’s “chalky mouthfeel” was eliminated, <strong>and</strong><br />
the product was named by William Shurtleff. This is “a true<br />
<strong>yogurt</strong> (not t<strong>of</strong>u mixed with fruit).”<br />
Product (raspberry <strong>and</strong> blueberry) with Label purchased<br />
at Fresh Fields, Rockville Pike, Maryl<strong>and</strong>. 1992. July. 20. 6<br />
oz retails for $0.99.