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1327. United Soybean Board (USB). 2007. Consumer<br />

attitudes about nutrition: Insights into nutrition, health, <strong>and</strong><br />

<strong>soy</strong>foods. 14th annual national report. Seattle, Washington:<br />

USB. 12 p. Oct. 28 cm.<br />

• Summary: Methodology: “This year represents the<br />

second year we have adopted an online self-administered<br />

survey as our methodology, a signifi cant change from<br />

r<strong>and</strong>om telephone interviews. The survey, conducted by<br />

an independent research fi rm [in Seattle, Washington] in<br />

February <strong>and</strong> March 2007, includes 1,000 r<strong>and</strong>om surveys,<br />

providing a sample that is consistent with the total American<br />

population. The study’s margin <strong>of</strong> error remains ± 1.9 to<br />

3.1%, with a confi dence interval <strong>of</strong> 95 percent.”<br />

Contents: Introduction. Methodology. About<br />

USB. Nutritional habits & obesity concerns. Healthy<br />

food decisions. Improving overall health. Cooking oil<br />

impressions. Consumer attitudes about fats. Awareness <strong>and</strong><br />

usage <strong>of</strong> <strong>soy</strong> products. Occasion preferences for consuming<br />

<strong>soy</strong>. Restaurants <strong>and</strong> <strong>soy</strong> products. Soyfoods <strong>and</strong> health.<br />

Special health benefi ts <strong>of</strong> <strong>soy</strong><br />

Awareness <strong>and</strong> usage: 33% <strong>of</strong> Americans consume<br />

<strong>soy</strong>foods or <strong>soy</strong> beverages once a month or more. “For the<br />

fourth year in a row, consumers reported the most familiarity<br />

with <strong>soy</strong><strong>milk</strong>, <strong>soy</strong>bean oil, <strong>soy</strong> veggie burgers <strong>and</strong> t<strong>of</strong>u.”<br />

A table shows the “Top 20 <strong>soy</strong> products by awareness.”<br />

Soy<strong>milk</strong> 90%. Soybean oil 66%. Soy veggie burger 63%.<br />

T<strong>of</strong>u (unspecifi ed) 60%. Soy infant formula 51%. Soy nuts<br />

47%. Soy latte / <strong>soy</strong><strong>milk</strong> in espresso c<strong>of</strong>fee drinks [as at<br />

Starbucks] 41%. Soy protein bars 34%. Dried or canned<br />

<strong>soy</strong>beans 34%. Soy <strong>yogurt</strong> 32%. Soy fl our 31%. Soy ice<br />

cream / cheese 30%. Soy hot dogs 29%. Flavored / marinated<br />

t<strong>of</strong>u 28%. Miso 28%. Soy supplements 28%. Cereal bar /<br />

Energy bar 28%. Edamame 23%. Soy breakfast cereal 21%.<br />

Textured <strong>soy</strong> protein 21%. All <strong>other</strong>s mentioned 14% or less.<br />

Occasion preferences for consuming <strong>soy</strong> (in descending<br />

order <strong>of</strong> preference): dinner 41%, breakfast 28%, lunch 27%,<br />

mid-afternoon snacking 19%, late evening snacking 14%,<br />

mid-morning snacking 10%, desserts 6%.<br />

Restaurants <strong>and</strong> <strong>soy</strong> products: “Over half <strong>of</strong> consumers<br />

have tried <strong>soy</strong>foods in restaurants.” T<strong>of</strong>u 25%. Soy<strong>milk</strong><br />

24%. Veggie burgers 22%. “Over one-third would order<br />

<strong>soy</strong> products in restaurants... if they could fi nd <strong>soy</strong> on their<br />

restaurant’s menu.”<br />

“In 2007, 85% <strong>of</strong> consumers rate <strong>soy</strong> products as<br />

healthy, up three percentage points from 2006.” A graph<br />

(p. 7) shows this increase in awareness (82% in 2006, 78%<br />

in 2005, 74% in 2004, 74% in 2003, 74% in 2002, 69% in<br />

2001, 76% in 2000, 71% in 1999, 67% in 1998).<br />

Why? Low-fat pr<strong>of</strong>i le 18%. Protein content 17%. Heart<br />

health function 16%. Cholesterol-lowering properties 11%.<br />

“Being good for you” 11%. Potentially providing relief for<br />

menopause symptoms 10%.<br />

Note: As <strong>of</strong> Aug. 2008 this full survey is available gratis<br />

in PDF format at www.<strong>soy</strong>connection.com /health_nutrition /<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 513<br />

pdf/.<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

1328. Sharma, Ratan. 2007. Traditional sweets (Powerpoint<br />

presentation). Haryana, India: American Soybean<br />

Association (ASA)–International Marketing. 5 p.<br />

• Summary: (1) Traditional sweets: Excellent quality<br />

Rasogolla <strong>and</strong> S<strong>and</strong>esh can be made. Fermented <strong>soy</strong><strong>milk</strong><br />

can be used to make delicious sweets popular in the north<br />

east, <strong>and</strong> to make paysam <strong>and</strong> puddings. A photo shows Soya<br />

Rossogolla (a commercial product).<br />

(2) Large color photo <strong>of</strong> a 200 liters per hour <strong>soy</strong><strong>milk</strong><br />

plant (taken March 2004).<br />

(3) Large photo <strong>of</strong> a “Soy<strong>milk</strong> <strong>and</strong> T<strong>of</strong>u Booth” in<br />

Ludhiana, in the Indian state <strong>of</strong> Punjab. A sign out in front<br />

reads “SoFine Soy Foods” above the words “Silly Point”<br />

(taken April 2003).<br />

(4) An<strong>other</strong> view <strong>of</strong> a “Soy<strong>milk</strong> <strong>and</strong> T<strong>of</strong>u Booth” in<br />

Ludhiana. The sign over this boutique reads “Soya Fresh<br />

Point.”<br />

(5) A large color photo <strong>of</strong> a <strong>soy</strong><strong>milk</strong> canteen / booth<br />

in a railroad station, with the title “Want to Buy Soy<strong>milk</strong><br />

at a Railway Station?” A sign reads: “Soyfresh. Cold &<br />

refreshing <strong>soy</strong> <strong>milk</strong>. With a lip-smacking each fl avour.<br />

Patented technology from ProSoya Inc., Canada. Brought to<br />

you by Fresh & Honest Cafe Ltd.” A <strong>soy</strong><strong>milk</strong> cooler <strong>and</strong> an<br />

Indian woman are visible inside the booth. Address: PhD,<br />

ASA International Marketing, Spanish Court, 3rd Floor<br />

(301A), Block C1, Palam Vihar, Gurgaon–122017, Haryana,<br />

India.<br />

1329. Sharma, Ratan. 2007. Soy<strong>milk</strong> <strong>and</strong> t<strong>of</strong>u in India<br />

(Powerpoint presentation). Haryana, India: American<br />

Soybean Association (ASA)–International Marketing. 5 p.<br />

• Summary: (1) Cover. (2) Soya Cow–A family business. A<br />

color photo shows a man <strong>and</strong> his son <strong>milk</strong>ing a SoyaCow.<br />

(3) A large color photo titled Palak T<strong>of</strong>u, showing the<br />

prepared dish on a colorful background. Cubes <strong>of</strong> paneer <strong>and</strong><br />

t<strong>of</strong>u are in the foreground.<br />

(4) Soy drink is sold in bulk, pouches, plastic & glass<br />

bottles <strong>and</strong> in Tetra Pak cartons. Four color photos show<br />

<strong>soy</strong><strong>milk</strong> in different presentations.<br />

(5) Soy<strong>milk</strong> <strong>and</strong> t<strong>of</strong>u. A large color photo shows Shakti<br />

<strong>soy</strong><strong>milk</strong> in plastic pouches, glass bottles, plus rounds <strong>of</strong><br />

t<strong>of</strong>u on a bed <strong>of</strong> yellow <strong>soy</strong>beans. Address: PhD, ASA<br />

International Marketing, Spanish Court, 3rd Floor (301A),<br />

Block C1, Palam Vihar, Gurgaon–122017, Haryana, India.<br />

1330. Yeager, Selene. 2007. The doctor’s book <strong>of</strong> food<br />

remedies: the latest fi ndings on the power <strong>of</strong> food to treat <strong>and</strong><br />

prevent health problems–from aging <strong>and</strong> diabetes to ulcers<br />

<strong>and</strong> yeast infections. Fully revised <strong>and</strong> updated. [Emmaus,<br />

Pennsylvania]: Rodale Inc. Distributed to the trade by<br />

Macmillan. xii + 707 p. Index. 24 cm. 1st ed. 1998.<br />

• Summary: The chapter titled “Soy foods: Help for weight

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