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have staying power, company types, marketer <strong>and</strong> br<strong>and</strong><br />

shares by category, health a big pitch across all categories,<br />

it’s all about taste too, westernizing <strong>soy</strong>, “fl exitarians”<br />

a growing market base, <strong>soy</strong> fl our boosting baked foods,<br />

“natural” tops list <strong>of</strong> new product introductions, snack /<br />

nutritional bars lead new product introductions.<br />

Soy beverage marketing <strong>and</strong> competitive trends: Riding<br />

the healthy beverage wave, company types, marketer <strong>and</strong><br />

br<strong>and</strong> shares by category, drink to your health!, synching up<br />

with natural / organic, the greening <strong>of</strong> <strong>soy</strong>, natural leads new<br />

product introductions, most new <strong>soy</strong> beverages appear in<br />

non-dairy <strong>milk</strong> / <strong>yogurt</strong> drink category.<br />

Consumer trends: IFIC data on attitudes toward health<br />

foods <strong>and</strong> <strong>soy</strong>, USB data on attitudes toward nutrition,<br />

health <strong>and</strong> <strong>soy</strong>foods, meat alternatives <strong>and</strong> <strong>soy</strong><strong>milk</strong> are<br />

top categories, fi gure 1-2–usage <strong>of</strong> selected <strong>soy</strong> foods <strong>and</strong><br />

beverages–2007 (percent <strong>of</strong> U.S. households), <strong>soy</strong> consumers<br />

are eco- <strong>and</strong> gourmet-conscious.<br />

2. Market overview. 3. Soy food marketing <strong>and</strong><br />

competitive trends. 4. Soy beverage marketing <strong>and</strong><br />

competitive trends. 5. Consumer trends. Address: 11200<br />

Rockville Pike, Suite 504. Rockville, Maryl<strong>and</strong> 20852.<br />

Phone: 1-800-298-5294.<br />

1335. USDA Foreign Agricultural Service. 2008. Soybean<br />

production, imports, <strong>and</strong> crushing (to make <strong>soy</strong>bean oil <strong>and</strong><br />

meal) in the Caribbean. www.fas.usda.gov.<br />

• Summary: USDA’s Production, supply & distribution<br />

(PS&D) database gives statistics on <strong>soy</strong>bean production <strong>and</strong><br />

crushing worldwide in spreadsheet form. The only Caribbean<br />

country for which <strong>soy</strong>bean production is given (in metric<br />

tons) is Jamaica, as follows: 1984/85 = 1,000. 1985/86 =<br />

1,000. 1986/87 = 2,000. Thereafter production is zero up<br />

to the present. In short (according to USDA statistics), the<br />

Caribbean / West Indies is presently an insignifi cant producer<br />

<strong>of</strong> <strong>soy</strong>beans.<br />

Only two countries are importing <strong>soy</strong>beans in market<br />

year 2008/09: Cuba is importing 180,000 tonnes (metric<br />

tons) <strong>and</strong> Barbados is importing 25,000 tons. Most <strong>of</strong> Cuba’s<br />

imported <strong>soy</strong>beans are crushed to make <strong>soy</strong>bean oil <strong>and</strong><br />

meal, or are used to make drinkable <strong>soy</strong> <strong>yogurt</strong>–a low-cost<br />

<strong>and</strong> nutritious alternative to cow’s <strong>milk</strong>.<br />

The statistics from this same database on <strong>soy</strong>bean<br />

crushing show much more activity. Six countries crush<br />

<strong>soy</strong>beans. Cuba, the leading <strong>soy</strong>bean crusher in the<br />

Caribbean, began in 1964/65 with a crush <strong>of</strong> 20,000 tonnes<br />

(metric tons), increased to 35,000 tonnes in 1966/67,<br />

decreased to only 5,000 tons during 1970-1973, increased<br />

back to 20,000 tons during 1973-1976, dropped back to zero<br />

during 1978-82, increased to 33,000 in 1984/85, dropped<br />

back to less than 10,000 from 1986-2000, then began a<br />

steady increase to 175,000 tonnes in 2008/09.<br />

Barbados began in 1995/96 with a crush <strong>of</strong> 15,000<br />

tonnes (metric tons) <strong>and</strong> increased steadily to a crush <strong>of</strong><br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 516<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

25,000 tons in 2008/09.<br />

Trinidad <strong>and</strong> Tobago began in 1984/85 with a crush <strong>of</strong><br />

1,000 tonnes (metric tons), increased to a peak <strong>of</strong> 140,000<br />

tons in 1992/93, then fell to zero by 2006/07.<br />

The Dominican Republic began in 1972/73 with a crush<br />

<strong>of</strong> 12,000 tonnes (metric tons), increased to a peak <strong>of</strong> 48,000<br />

tons in 1988/89, then fell to zero by 1996/97.<br />

Haiti began in 1980/81 with a crush <strong>of</strong> 23,000 tonnes<br />

(metric tons), increased to a peak <strong>of</strong> 85,000 tons in 1983/83,<br />

then fell to zero by 1986/87.<br />

Jamaica began in 1967/68 with a crush <strong>of</strong> 1,000 tonnes<br />

(metric tons), increased to a peak <strong>of</strong> 74,000 tons in 1982/83,<br />

then fell to zero by 1996/97.<br />

1336. Hurd, Frank J.; Hurd, Rosalie. 2008. A good cook–Ten<br />

talents. New updated, exp<strong>and</strong>ed pictorial ed. Grants Pass,<br />

Oregon: Published by the authors. Printed by The College<br />

Press, Collegedale, Tennessee 37315. 668 p. Illust. Color<br />

plates. No index. 22 x 15 cm. Spiral bound. [1 ref]<br />

• Summary: A feast for the eyes, the mind, <strong>and</strong> the palate.<br />

Filled with more than 1,300 beautiful color photos; many <strong>of</strong><br />

them accompany over 1,000 healthful, natural recipes, but<br />

<strong>other</strong>s show the great variety <strong>of</strong> natural foods, from colorful<br />

fruits to basic whole grains. Brimming with sound advice on<br />

diet, lifestyle, <strong>and</strong> health.<br />

This is the new edition <strong>of</strong> a very important, pioneering,<br />

indeed classic American vegan cookbook. On the front <strong>and</strong><br />

back covers is an idyllic painting <strong>of</strong> the Garden <strong>of</strong> Eden.<br />

Author Rosalie Hurd is seated under The Tree, reading the<br />

Bible–Genesis 1:29, which describes God’s original diet<br />

for men <strong>and</strong> women. The book uses no animal products<br />

(except in one chapter at the end titled “Recipes Using Milk<br />

<strong>and</strong> Eggs,” “for those who are in the transitional period.<br />

However, we encourage all those who still cling to <strong>milk</strong><br />

<strong>and</strong> eggs to become acquainted with the facts concerning<br />

their use, <strong>and</strong> become weaned through this process”). Some<br />

recipes also use honey.<br />

Contains even more innovative <strong>soy</strong> recipes than the<br />

original 1968 edition. A minor point: some <strong>of</strong> the <strong>soy</strong><br />

terminology is inconsistent <strong>and</strong>/or outdated. Address: 1. D.C.<br />

[Doctor <strong>of</strong> Chiropractic], M.D.; 2. B.S. Both: P.O. Box 5209,<br />

Grants Pass, Oregon 97527. Phone: 541-472-1113.<br />

1337. Bennett, Beverly Lynn; Sammartano, Ray. 2008. The<br />

complete idiot’s guide to vegan cooking. New York, NY:<br />

Alpha Books. Published by the Penguin Group. xix + 328 p.<br />

Illust. Index. 23 x 19 cm.<br />

• Summary: Dedicated: “To those who are guided by the<br />

open heart <strong>and</strong> open mind <strong>of</strong> compassion.”<br />

Being vegan is “not about being on some trendy new<br />

diet; it is a lifestyle” (p. 85).<br />

The index contains 48 entries for t<strong>of</strong>u, 37 for tamari, 30<br />

for <strong>soy</strong><strong>milk</strong>, 8 for tempeh, 6 for TVP, 4 each for miso, <strong>soy</strong><br />

<strong>yogurt</strong>, t<strong>of</strong>u cream cheese, <strong>and</strong> seitan, 2 for silken t<strong>of</strong>u <strong>and</strong>

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