history of soy yogurt, soy acidophilus milk and other ... - SoyInfo Center

DM 1.45.
How Stored: Refrigerated.
Nutrition: Peach & Maracuja, or Tropic: Per 100 gm.:
Protein 3.6 gm, fat 1.8 gm, carbohydrates 11.9 gm, calories
78. 101 gm = 1 BE (Broteinheit, or diabetic exchange).
New Product–Documentation: Label sent by Anthony
Marrese. 1989. Nov. 3 inch high plastic cup and 2.75 inch
diameter foil lid. Yellow, red, white, and orange on green. A
color illustration on the lid shows the fruits used. Logo is a
large yellow sun with red lines through it. “Free of lactose,
milk protein (casein), gluten, and cholesterol. A fresh product
made from organically grown soybeans. Contains no added
preservatives. Only with natural aromas. Soya soft dessert is
a pure product made from plants (rein pfl anzliches product).
It contains the high-quality protein of the soybean. The fi ne
acidifi cation with special cultures makes Soya soft dessert
so nourishing and digestible. With its delicious, fresh, fruity
taste, it offers a welcome change for each menu.” Exklusiv
Neuform certifi cation symbol.
Note: Maracuja is name (in English, German, French,
and Dutch) of a tropical fruit (Passifl ora alata) that has a tart
fl avor; it can be eaten raw or made into drinks or sherbets.
858. Orbuch, Paul. 1990. Where Wildwood prefers to sell
their tofu in a store (Interview). SoyaScan Notes. Jan. 30.
Conducted by William Shurtleff of Soyfoods Center.
• Summary: Wildwood fi rst had to deal with this question
in 1981 when they sold their tofu & miso sandwiches on the
counter of natural food stores. Wildwood felt there was no
danger of tofu spoilage because of the miso. They battled
HISTORY OF SOY YOGURT & CULTURED SOYMILK 315
© Copyright Soyinfo Center 2012
hard against the state health department. They tested tofu
with and without miso around it at the state’s labs. The
results showed that tofu was clearly a potentially hazardous
food. From then on Wildwood insisted that all of their tofu
and tofu sandwiches be refrigerated below 45ºF. Paul’s
experience is that the average temperature in the produce
case wet rack is 50ºF.
About 3 years ago Wildwood was at a crossroads.
They had three vendor numbers: One of produce, one for
grocery/dairy, and one for deli. The buyer explained that this
was a mishmash, and asked Paul to choose one. He chose
grocery/dairy. Today, in many supermarkets, Wildwood has
18-24 linear feet of space in the dairy case of high-volume
supermarkets. In Lafayette, Walnut Creek, and Orinda
supermarkets they have only 2 feet. Paul usually goes in
and says, “I won’t take less than 8 feet.” The goal is one
facing per product. Paul is aware of the ongoing turf wars
between supermarket departments. But note that any product
that comes in under produce will have a produce label on it.
Wildwood now has a few of its own refrigerated stand-up
display cases that contain only Wildwood products, similar
to those pioneered by Quong Hop & Co. The cases are
located between the produce and dairy departments in the
store. The name of the case is “Wildwood Natural Foods”
with the company logo. It is not limited to soyfoods, but to
natural vegetarian foods–whatever they distribute. But a soy
yogurt would probably go next to dairy yogurts in the dairy
case. Woody Yeh is still waiting for his cups. Paul thinks
Woody’s soy yogurt product is excellent. Azumaya sells
its Stir Fruity in the produce case because the company’s