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for one type <strong>of</strong> very good organic cheese made by a friend<br />

in the Himalayas. All <strong>milk</strong> drinks were <strong>soy</strong> <strong>milk</strong> <strong>and</strong> all<br />

<strong>yogurt</strong> preparations (lassi) were made from <strong>soy</strong> <strong>yogurt</strong>. We<br />

were producing <strong>soy</strong>a-<strong>milk</strong> on our pressure cooker system in<br />

the factory, but not having a plate heat exchanger, we were<br />

cooling it to room temperature in a special jacketed stainless<br />

steel tank, then packed it in polyethylene bags which then<br />

were put on ice for fast chilling. This worked well <strong>and</strong> we<br />

managed to get a long shelf life. For <strong>yogurt</strong> production we<br />

were inoculating <strong>soy</strong><strong>milk</strong> at room temperature <strong>and</strong> then<br />

incubating it at 45C. The year we were running the shop we<br />

were producing 60-80 kg <strong>soy</strong> <strong>yogurt</strong> a week, 200-300 liters<br />

<strong>of</strong> <strong>soy</strong><strong>milk</strong> a week, <strong>and</strong> about 50 kg tempeh. T<strong>of</strong>u production<br />

at the time was about 600-800 kg a week <strong>and</strong> these fi gures<br />

include the supply to all the regular clients except <strong>soy</strong>a <strong>milk</strong><br />

<strong>and</strong> <strong>soy</strong>ogurt which were for produced for our retail shop use<br />

only.<br />

I attach the regular menu. Beside this menu we had a<br />

good changing daily menu on the board. The retail shop<br />

had about 300-350 square feet inside <strong>and</strong> 400 square feet <strong>of</strong><br />

outside area.<br />

“Opening the place (with bank loans) <strong>and</strong> running it<br />

was very challenging yet we got to meet so many people that<br />

we got many very good insights. Indians love <strong>soy</strong>foods <strong>and</strong><br />

the place become kind <strong>of</strong> a cult meeting place with families<br />

driving from Bombay <strong>and</strong> <strong>other</strong> cities for lunch at Dakini.<br />

The place was run as self-service <strong>and</strong> takeout.<br />

“The most popular drink was the banana date <strong>milk</strong>shake<br />

<strong>and</strong> second was the papaya lassi; most popular s<strong>and</strong>wich was<br />

the T<strong>of</strong>u S<strong>and</strong>wich followed by Tempeh S<strong>and</strong>wich. Most<br />

popular plate was the Falafel Plate followed by the Humus<br />

Plate <strong>and</strong> T<strong>of</strong>u Plate. Soya <strong>milk</strong> Chai was selling real well<br />

at all times <strong>and</strong> the <strong>soy</strong>-<strong>milk</strong> ice c<strong>of</strong>fee was a big favorite on<br />

hot afternoons. There was no refi ned sugar on the premises<br />

<strong>and</strong> sweetening was done with tasty organic liquid cane<br />

molasses.<br />

A photo (taken 15 Feb. 2005) shows a waitress in<br />

red dress carrying a plate <strong>of</strong> food. Address: RD BR-354,<br />

Coqueiros (CX Postal 13), Itamonte, MG C.E.P. 37466000<br />

Brazil.<br />

1364. United Soybean Board (USB). 2012. Consumer<br />

attitudes about nutrition: Insights into nutrition, health, <strong>and</strong><br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 527<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

<strong>soy</strong>foods. 18th annual. 2011 edition. Seattle, Washington:<br />

USB. [12] p. March. 28 cm.<br />

• Summary: Methodology: “This year represents the<br />

sixth year we have adopted an online self-administered<br />

survey as our methodology, a signifi cant change from<br />

r<strong>and</strong>om telephone interviews. The survey, conducted by<br />

an independent research fi rm [in Seattle, Washington] in<br />

January 2011, includes 1,000 r<strong>and</strong>om surveys, providing<br />

a sample that is consistent with the total U.S. population.<br />

The study’s margin <strong>of</strong> error remains ± 1.9 to 3.1%, with a<br />

confi dence interval <strong>of</strong> 95 percent.”<br />

Note about the methodology <strong>of</strong> this survey from Mark<br />

Messina, PhD, who asked one <strong>of</strong> the survey’s designers.<br />

2012. May 29. “The participants in the consumer survey<br />

represent US demographics. The only difference with<br />

this survey compared to previous ones is that rather than<br />

interviewing the consumers by phone, once contacted, the<br />

consumers are directed to a web site where they fi ll out the<br />

survey.”<br />

Contents: Introduction. Methodology. About USB.<br />

Consumers aim to choose healthier foods. Consumers<br />

examine the good <strong>and</strong> bad <strong>of</strong> nutrition facts. Effective<br />

strategies in improving overall health [about choice <strong>of</strong><br />

amounts <strong>and</strong> types <strong>of</strong> fats; does not mention exercise]. Who<br />

is to blame for obesity? (Individuals 28%, the fast-food<br />

industry 18%). Soyfoods receive healthy rating (In 2011<br />

81% <strong>of</strong> consumers rated <strong>soy</strong> products as healthy, with only<br />

5% rating them as unhealthy. A graph shows “Awareness<br />

<strong>of</strong> <strong>soy</strong> as healthy” from 1998 (67%), to a peek <strong>of</strong> 85% in<br />

2007 <strong>and</strong> 2008, falling to 81% in 2011). General nutritional<br />

attitudes <strong>and</strong> concerns. Examining the nutritional facts panel.<br />

Obesity concerns. Strategies for improving overall health.<br />

Soyfoods <strong>and</strong> health perceptions. Health reasons for seeking<br />

<strong>soy</strong>. Cooking <strong>and</strong> salad oil impressions. Soy in the media.<br />

FDA-approved health claim. Opinions on biotechnology.<br />

Spotlight on biotechnology. Trans fat awareness <strong>and</strong> opinion.<br />

Awareness <strong>and</strong> usage <strong>of</strong> <strong>soy</strong> products. Restaurants <strong>and</strong> <strong>soy</strong><br />

products. Occasion preferences for consuming <strong>soy</strong>.<br />

Awareness <strong>and</strong> usage: “37% percent <strong>of</strong> Americans<br />

consume <strong>soy</strong>foods or <strong>soy</strong> beverages once a month or more,<br />

approximately fi ve percentage points higher than during the<br />

period between 2006 <strong>and</strong> 2008. Conversely, 35% indicate<br />

that they never consume <strong>soy</strong>, which has decreased steadily<br />

since 2006 (then at 43%). For the seventh year in a row,<br />

consumers reported the most familiarity with <strong>soy</strong><strong>milk</strong>,<br />

<strong>soy</strong>bean oil, t<strong>of</strong>u <strong>and</strong> <strong>soy</strong> veggie burgers.<br />

“Soy<strong>milk</strong> continues to be the most regularly consumed<br />

<strong>soy</strong> product, with nearly one-quarter <strong>of</strong> Americans reporting<br />

that they drink it regularly. For comparison, in 1999, 18% <strong>of</strong><br />

consumers reported that they had tried <strong>soy</strong><strong>milk</strong>. By 2010, the<br />

number <strong>of</strong> consumers who have tried <strong>soy</strong><strong>milk</strong> has more than<br />

doubled to 45% <strong>of</strong> all consumers.<br />

Edamame holds the number two spot <strong>and</strong> has surpassed<br />

veggie burgers among the top three most consumed <strong>soy</strong>foods

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