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Percent daily values are based on a 2,000 calorie diet.<br />

New Product–Documentation: Leafl et sent by Patricia<br />

Smith from Natural Products Expo in Anaheim, California.<br />

1999. March. “An incredibly rich, delicious <strong>yogurt</strong>-style<br />

treat!” “Live active cultures. Nondairy. Lactose free. No<br />

cholesterol.” Color photos show large packages <strong>of</strong> the four<br />

fl avors.<br />

1179. WholeSoy Company. 1999. An incredibly rich,<br />

delicious <strong>yogurt</strong>-style treat! (Leafl et). San Francisco,<br />

California. 2 p. Front <strong>and</strong> back. 28 cm.<br />

• Summary: This h<strong>and</strong>some color leafl et (see next page) was<br />

fi rst distributed in March 1999 at the Natural Products Expo<br />

in Anaheim, California. On the front are color illustrations<br />

<strong>of</strong> the cartons <strong>of</strong> each <strong>of</strong> the four different fl avors (peach,<br />

strawberry, raspberry, <strong>and</strong> plain). Across the bottom is a<br />

silver spoon piled high with a swirl <strong>of</strong> this <strong>yogurt</strong>, <strong>and</strong><br />

behind it illustrations <strong>of</strong> large fruits. In the upper left<br />

corner is the logo, showing the western hemisphere <strong>of</strong> our<br />

globe with WholeSoy written in white letters on a black<br />

b<strong>and</strong> across it. The text on the left one-third <strong>of</strong> the page<br />

reads: “Live active cultures. NonDairy. Lactose free. No<br />

cholesterol. Naturally crafted from whole transitional organic<br />

<strong>soy</strong>beans, WholeSoy is nondairy yet incredibly rich <strong>and</strong><br />

smooth. We start with our exclusive WholeSoy <strong>soy</strong><strong>milk</strong> base,<br />

which gives us a clean ‘non-beany’ taste–<strong>and</strong> use our live<br />

culture recipe to create our delicious <strong>yogurt</strong>-style <strong>soy</strong> food...”<br />

Contents <strong>of</strong> the back panel: Ours process is unique. Why<br />

“transitional” organic? Ours is a living cultured product.<br />

Ingredients <strong>and</strong> basic information about each <strong>of</strong> the four<br />

products. Nutrition facts. “A 6 oz serving <strong>of</strong> WholeSoy<br />

Yogurt Style provides 23 mg <strong>of</strong> natural <strong>soy</strong> is<strong>of</strong>l avones.<br />

“Why ‘transitional’ organic? WholeSoy wants to support<br />

the growth <strong>of</strong> organic farming in the United States, <strong>and</strong> does<br />

so by paying a premium to farmers who are in the process<br />

<strong>of</strong> becoming certifi ed organic. This process involves a three<br />

year waiting period during which the farmer is following<br />

the certifying agency’s organic guidelines, yet only receives<br />

payment equal to conventional <strong>soy</strong>beans. Their <strong>soy</strong>beans are<br />

free from genetic engineering <strong>and</strong> are grown without the use<br />

<strong>of</strong> herbicides, pesticides <strong>and</strong> chemical fertilizers, a practice<br />

which typically costs more than conventional farming <strong>and</strong><br />

<strong>of</strong>ten results in an initially lower crop yield. For most small<br />

farmers, this three year waiting period is economically<br />

unfeasible <strong>and</strong> discourages their conversion to organic.<br />

“By paying a premium for transitional organic <strong>soy</strong>beans<br />

in the second <strong>and</strong> third year <strong>of</strong> the certifi cation process,<br />

WholeSoy encourages more farmers to complete the<br />

conversion to organic; this is good for them, good for us<br />

<strong>and</strong> good for you <strong>and</strong> the future <strong>of</strong> our planet.” Address: 49<br />

Stevenson Street #1075, San Francisco, California 94105.<br />

Phone: 415-495-2870.<br />

1180. Conquergood, George. 1999. History <strong>of</strong> work with<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 453<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

<strong>soy</strong>foods <strong>and</strong> vegetarianism. Part VI. The peak month (May<br />

1998) <strong>and</strong> on the way down in 1998 (Interview). SoyaScan<br />

Notes. May 10. Conducted by William Shurtleff <strong>of</strong> Soyfoods<br />

<strong>Center</strong>.<br />

• Summary: When did SoNice go <strong>of</strong>f the market? The<br />

company’s peak month in sales was May 1998 <strong>and</strong> they<br />

couldn’t fi ll all their orders. May 12, 1998 was their last day<br />

<strong>of</strong> UHT aseptic (shelf stable) production. That was the last<br />

day that Farml<strong>and</strong> produced any SoNice <strong>soy</strong><strong>milk</strong> in a shelfstable<br />

package for them. Until July 1998 they continued to<br />

produce refrigerated product on a scattered basis–<strong>of</strong>f <strong>and</strong><br />

on, when they could–<strong>and</strong> when Farml<strong>and</strong> didn’t dump it all<br />

down the drain. Then came that disastrous day in July 1998<br />

when Farml<strong>and</strong> dumped a huge amount <strong>of</strong> product–<strong>and</strong> that<br />

was the straw that broke the camel’s back. That was the last<br />

day any type <strong>of</strong> SoNice <strong>soy</strong><strong>milk</strong> was made. So the company<br />

withdrew all SoNice products (<strong>soy</strong><strong>milk</strong> <strong>and</strong> <strong>yogurt</strong>) from<br />

sale. They sent a notice to the brokers <strong>and</strong> the trade that they<br />

could not support any more sales; they were withdrawing all<br />

products from trade until they could reorganize the company.<br />

They were still trying to build the plant in Vancouver,<br />

<strong>and</strong> they were trying to fi nd the money <strong>and</strong> the people to<br />

partner with. They had hoped to settle everything down, to<br />

sell product from their warehouses–which they did. Since<br />

they had fi ve warehouses (four with shelf-stable product<br />

<strong>and</strong> one with refrigerated) across Canada <strong>and</strong> the United<br />

States, SoNice continued to be available in retail stores<br />

until the end <strong>of</strong> 1998. Moreover, the SoNice distributors all<br />

had warehouses full <strong>of</strong> products, <strong>and</strong> the retail stores had<br />

products. The pipeline was nicely fi lled in May, but by the<br />

fall <strong>of</strong> 1998 it was becoming diffi cult for consumers to fi nd<br />

products, <strong>and</strong> it pipeline was empty by early 1999.<br />

George believes that some companies are already using<br />

equipment (that they built themselves <strong>and</strong> keep behind<br />

closed doors) that infringes upon the ProSoya patent. It is<br />

hard to catch such people; you basically have to send in the<br />

“patent police” <strong>and</strong> catch them red-h<strong>and</strong>ed. ProSoya allowed<br />

many people to go through their <strong>soy</strong><strong>milk</strong> manufacturing<br />

plants, <strong>and</strong> examine their equipment <strong>and</strong> process. These<br />

include Steve Demos, Ted Nordquist, <strong>and</strong> (in late 1997<br />

or early 1998) Danilo Callewaert (Director, R&D, Alpro,<br />

Wevelgem, Belgium) <strong>and</strong> Guy Huybrechts (Managing<br />

director, V<strong>and</strong>emoortele, Soyfoods Division, Alpro). Note:<br />

In March 1995, Philippe V<strong>and</strong>emoortele, head <strong>of</strong> Alpro,<br />

announced that he was leaving Alpro to work on a new idea<br />

he had. He took one <strong>of</strong> Alpro’s most experienced researchers<br />

with him. His last words: “I shall return.” Continued.<br />

Address: Vice-president Operations, International ProSoya<br />

Corp., 312-19292 60th Ave., Surrey (Vancouver), BC, V3S<br />

8E5 Canada. Phone: 604-541-8633.<br />

1181. Conquergood, George. 1999. History <strong>of</strong> work with<br />

<strong>soy</strong>foods <strong>and</strong> vegetarianism. Part I. 1976 to 1994 (Interview).<br />

SoyaScan Notes. April 21. Conducted by William Shurtleff

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