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up with fi ve exciting new products–T<strong>of</strong>u Cheese Ravioli,<br />

T<strong>of</strong>u Cheese Manicotti, T<strong>of</strong>u Cheese Stuffed Shells,...” A<br />

photo shows two packages <strong>of</strong> “S<strong>of</strong>t T<strong>of</strong>u Cheese.” Around<br />

the edges <strong>of</strong> this ad is written “S<strong>of</strong>t T<strong>of</strong>u Cheese.’<br />

Spot in Soyfoods Newsletter. 1987. 1(4):6. Added<br />

Tortellini. Brochure. 1987. Oct. “Discover the New Simply<br />

Natural <strong>and</strong> Rediscover Natural Cuisine.” Introduces<br />

Soyalite (formerly S<strong>of</strong>t T<strong>of</strong>u Cheese), Pasta Lite (formerly<br />

T<strong>of</strong>u Pasta), <strong>and</strong> Miso Dressing. Explains why the names<br />

were changed <strong>and</strong> shows Labels. Red on white. 4 pages.<br />

Note: This is the earliest English-language document<br />

seen (March 2007) that uses the term “T<strong>of</strong>u Cheese” to refer<br />

to a Western-style <strong>soy</strong> cheese.<br />

640. Paugh, Carolyn. 1986. Marjon T<strong>of</strong>u Yogurt surprises<br />

Journal panel with its taste. Journal (Jacksonville, Florida).<br />

Oct. 8.<br />

• Summary: A taste panel gave the product high marks. It is<br />

not clear what this product is made <strong>of</strong>. Is it <strong>soy</strong><strong>milk</strong> <strong>yogurt</strong> or<br />

something completely new? How can one make <strong>yogurt</strong> from<br />

t<strong>of</strong>u? Is it fermented?<br />

641. Downing, T. 1986. J<strong>of</strong>u fi ghting shelf wars at<br />

supermarkets. Enterprise (The) (Brockton, Massachusetts).<br />

Oct. 12.<br />

• Summary: The company has spent about $750,000 this<br />

year on advertising J<strong>of</strong>u. Tomsun is going public next month<br />

with over-the-counter sale <strong>of</strong> one million shares. Tomsun’s<br />

1985 sales (<strong>of</strong> all products) were $2.8 million.<br />

642. John Naisbitt’s Trendletter (Washington, DC). 1986.<br />

T<strong>of</strong>u, the <strong>yogurt</strong> <strong>of</strong> the ‘80s. 5(21):4-5. Oct. 30.<br />

• Summary: A summary <strong>of</strong> Soyfoods Industry <strong>and</strong> Market:<br />

Directory <strong>and</strong> Databook by Shurtleff <strong>and</strong> Aoyagi. Shows that<br />

the U.S. t<strong>of</strong>u market has grown at 15% a year since 1978.<br />

643. Wilson, Suzanne. 1986. Talk about t<strong>of</strong>u: Behind<br />

the scenes at Tomsun. Hampshire Life (Northampton,<br />

Massachusetts). Oct. 31. p. 6-8, 11-12.<br />

• Summary: Tomsun Foods now makes 3.5 million lb/year<br />

<strong>of</strong> t<strong>of</strong>u. To make J<strong>of</strong>u, a non-fermented <strong>yogurt</strong>-like product,<br />

silken t<strong>of</strong>u is homogenized, cooled, mixed with a stabilizer,<br />

corn oil, <strong>and</strong> fructose, cooked to consistency <strong>of</strong> pudding,<br />

cooled, <strong>and</strong> mixed with fruit in a fruit feeder. More than $1<br />

million has been spent over the past 2.5 years to develop<br />

J<strong>of</strong>u. J<strong>of</strong>u is sold in 6-ounce cups. Weekly production is<br />

150,000 cups. Slogan for the ad campaign is “Beyond<br />

Yogurt.” The fi rst J<strong>of</strong>u was sold to Massachusetts health food<br />

stores in Dec. 1985.<br />

644. Product Name: Marjon T<strong>of</strong>u Yogurt [Raspberry,<br />

Strawberry, or Tropical Fruit].<br />

Manufacturer’s Name: Marjon Specialty Foods.<br />

Manufacturer’s Address: 3508 Sydney Rd., Plant City, FL<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 247<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

33566.<br />

Date <strong>of</strong> Introduction: 1986. October.<br />

Ingredients: Incl. silken t<strong>of</strong>u, <strong>yogurt</strong> cultures.<br />

Wt/Vol., Packaging, Price: Plastic cup with peel-<strong>of</strong>f foil<br />

top.<br />

How Stored: Refrigerated.<br />

New Product–Documentation: Paugh. 1986. Journal<br />

(Jacksonville, FL). Oct. 8. “Marjon T<strong>of</strong>u Yogurt Surprises<br />

Journal Panel with Taste.” Product Alert. 1986. Oct. 13. “A<br />

confusion <strong>of</strong> products. How can 100% t<strong>of</strong>u be <strong>yogurt</strong>?” Soya<br />

Newsletter. 1988. July/Aug. p. 12. The product was on <strong>and</strong><br />

<strong>of</strong>f the shelf in Florida supermarkets within a few months.<br />

The expenses <strong>of</strong> stocking the product in the dairy department<br />

<strong>of</strong> supermarkets were more than the company could bear.<br />

The company was required to buy back any product that<br />

didn’t sell.<br />

Talk with Marcia Miller <strong>of</strong> Marjon. 1993. April 28. To<br />

make this product they curded rich <strong>soy</strong><strong>milk</strong> with nigari in<br />

a large vat to make silken t<strong>of</strong>u, then they added a bacterial<br />

culture, homogenized it, <strong>and</strong> let it culture overnight. She<br />

loved the product but when they tried to sell it next to dairy<br />

products, no one in the store wanted to cooperate. The<br />

company lost $250,000 on the venture.<br />

645. McDougall, John A. 1986. Yogurt is no health food.<br />

Vegetarian Times. Oct. p. 52. [1 ref]<br />

• Summary: “Yogurt to many Americans is ‘health food,’<br />

<strong>and</strong> this myth has existed since the turn <strong>of</strong> the century.<br />

Replacing the gram-negative intestinal bacterial fl ora with<br />

a lactobacillus variety derived from <strong>yogurt</strong> is supposed to<br />

result in robust health. However the variety <strong>of</strong> lactobacillus<br />

used to make <strong>yogurt</strong>, Lactobacillus bulgaricus, will not grow<br />

in the human intestine (Robins-Browne American Journal <strong>of</strong><br />

Clinical Nutrition 34:514, 1981). The variety used to culture<br />

<strong>acidophilus</strong> <strong>milk</strong> (L. <strong>acidophilus</strong>) also fails to grow in the<br />

small intestine where benefi cial activity would be expected<br />

to take place.<br />

“Yogurt is high in fat–50 percent <strong>of</strong> its calories are<br />

derived from fat, mostly the saturated variety implicated in<br />

heart disease. ‘Low-fat’ <strong>yogurt</strong> produced from partially skim<br />

<strong>milk</strong>” still derives 31% <strong>of</strong> its calories from fat.<br />

“Yogurt is also high in animal protein, which causes the<br />

body to lose minerals–including calcium–through proteininduced<br />

changes in kidney physiology. Milk-derived proteins<br />

are the No. 1 cause <strong>of</strong> food allergy. Yogurt (like its parent<br />

product, cow’s <strong>milk</strong>) is entirely defi cient in fi ber <strong>and</strong> is<br />

inadequate for human needs in linoleic acid, iron, niacin <strong>and</strong><br />

vitamin C. Rather than being considered a food that supports<br />

health, <strong>yogurt</strong> should be classifi ed as a delicacy (at best) or<br />

even as a health hazard for some people.” Address: M.D.<br />

<strong>and</strong> internist, Medical Director <strong>of</strong> the Lifestyle <strong>and</strong> Nutrition<br />

Program at St. Helena Hospital, Deer Park, California.<br />

646. Tomsun Foods, Inc. 1986. Its time to go beyond <strong>yogurt</strong>

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