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Technology in 1971 with the technical collaboration <strong>of</strong> both<br />

the Nave Technical Institute Shahjahanpur <strong>and</strong> the University<br />

<strong>of</strong> Illinois U.S.A. Some <strong>of</strong> the products developed include:<br />

Some <strong>of</strong> the products developed include:<br />

1. Nutrinugget [sic, Nutri Nugget] (a textured protein<br />

product made from 100% defatted <strong>soy</strong>fl our...) 2. Protesnac (a<br />

fl avoured <strong>and</strong> spiced snack item, made from a combination<br />

<strong>of</strong> 84% rice <strong>and</strong> 14.3% defatted <strong>soy</strong>fl our...) 3. Protein plus (a<br />

ready to eat product made from a combination <strong>of</strong> corn <strong>and</strong><br />

defatted <strong>soy</strong>fl our...) 4. Paustic Ahar (a sweetened ready to eat<br />

food made by extruding a mixture containing corn <strong>and</strong> full<br />

fat <strong>soy</strong> fl our...) 5. Nutri Ahar (an extruded product made from<br />

cooked <strong>soy</strong>beans...)<br />

“Nearly 70 tons <strong>of</strong> these products are manufactured per<br />

month by Soy Production <strong>and</strong> Research Association–a non<br />

pr<strong>of</strong>i t <strong>and</strong> charitable organization established in 1971. It is<br />

a joint venture <strong>of</strong> Nave Technical Institute, Shahjahanpur<br />

<strong>and</strong> G.B. Pant University <strong>of</strong> Agriculture <strong>and</strong> Technology,<br />

Pantnagar. It is the fi rst organization in India, producing <strong>and</strong><br />

marketing high protein <strong>soy</strong> foods in the country. Nutrinugget<br />

<strong>and</strong> Protesnac cater to the consumer market whereas Protein<br />

plus, Paustic Ahar <strong>and</strong> Nutri Ahar are particularly suited<br />

for ever exp<strong>and</strong>ing institutional feeding programs. In view<br />

<strong>of</strong> the great dem<strong>and</strong> on these products the capacity is being<br />

increased to 500 tons a month.” Address: Head, Dep. <strong>of</strong> Food<br />

Science <strong>and</strong> Technol., G.B. Pant Univ., U.P., India.<br />

341. Swan Food Corp. 1978. Swan Foods: Remember the<br />

name! (Ad). Alternatives (Miami, Florida). 2(1):1. Jan.<br />

• Summary: This full-page black-<strong>and</strong>-white ad (see<br />

next page) lists the company’s <strong>soy</strong> products, iced herbal<br />

beverages, <strong>and</strong> baked goods & pastries. Soy products<br />

include: Baked t<strong>of</strong>u, Marinated t<strong>of</strong>u, Caraway t<strong>of</strong>u, T<strong>of</strong>u<br />

chip dip, Soy melk (sweetened & carob), Soy shakes (carob,<br />

vanilla & strawberry), So<strong>yogurt</strong> (a cultured <strong>soy</strong> product),<br />

Wholegrain <strong>soy</strong> burgers. Baked goods include: T<strong>of</strong>u<br />

cheesecakes, Carob maple swirl, Mary’s cream cake, Mary’s<br />

devil’s food cream cake–”<strong>and</strong> more to come.”<br />

On the top half <strong>of</strong> the ad is a large circular logo featuring<br />

a stylized swan, with two large wings symmetrical about a<br />

vertical axis <strong>and</strong> an arched neck on the left side. The <strong>other</strong><br />

half <strong>of</strong> the arch is drawn in to form a heart, inside <strong>of</strong> which<br />

is written “Because we love you.” Across the inside top are<br />

the large words “Swan Foods.” A full-color rainbow arches<br />

below them <strong>and</strong> over the swan. At the top center, between<br />

the words “Swan Foods,” are the smaller words “Nature’s<br />

Finest” written one below the <strong>other</strong>; between them is an<br />

infi nity sign.<br />

Across the bottom <strong>of</strong> the ad is written: “Every Swan<br />

Soybean Product contains all 8 essential amino acids (which<br />

are necessary for a balanced diet) <strong>and</strong> have no cholesterol.<br />

Available in health <strong>and</strong> natural food stores. Retailers: Swan<br />

Quality Products are distributed by your local Natural Foods<br />

Distributor, or contact Swan Food Corp., 5758½ Bird Rd.,<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 146<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

Miami, FL 33155. In Miami enjoy all Swan Products at<br />

Swan’s Retail Deli & Bakery, The Soybeanery, 5758½ Bird<br />

Rd.”<br />

Note 1. This is the earliest ad seen for <strong>soy</strong>foods in a<br />

U.S. magazine or periodical by one <strong>of</strong> the new generation <strong>of</strong><br />

<strong>soy</strong>foods manufacturers.<br />

Note 2. In 1978 Alternatives (a small-circulation<br />

counter-culture magazine) was located at P.O. Box 330139,<br />

Miami, Florida 33133. Phone: 305-856-6975. Ad inquiries:<br />

305-856-2473. Editor & publisher: Chik Shank. West coast<br />

contact: Steven M. Haines: 415-841-9217.<br />

Note 3. This is the earliest known Swan Foods’ ad<br />

published in Alternatives magazine–which began publication<br />

in August 1976. In May 1998 Jeanne Janson <strong>of</strong> Coral<br />

Gables (near Miami) checked every issue! This full-page<br />

ad also appeared in the July/Aug. 1978 issue (p. 49) <strong>of</strong> this<br />

magazine. A half-page version <strong>of</strong> this ad appeared in the<br />

March, April, May, June, September, October, November,<br />

<strong>and</strong> December 1978 issues <strong>of</strong> this magazine. Thus Swan<br />

Foods has an ad (at least half-page in size) in every issue <strong>of</strong><br />

Alternatives during 1978; then the ads disappear. Address:<br />

The Soybeanery, 5758½ Bird Rd., Miami, Florida, 33155.<br />

342. Tsumura, Haruo; Hashimoto, Yukio. Assignors to Fuji<br />

Oil Company, Ltd. (Osaka, Japan). 1978. Processed cheeselike<br />

product containing <strong>soy</strong> cheese. U.S. Patent 4,080,477.<br />

March 21. 6 p. Application fi led 28 Oct. 1975. [3 ref]<br />

• Summary: “A processed cheese-like product containing<br />

<strong>soy</strong> cheese as a part <strong>of</strong> the major ingredient is made by<br />

adding both a casein-containing substance derived from<br />

animal <strong>milk</strong> <strong>and</strong> a cheese emulsifying melting salt to natural<br />

<strong>soy</strong> cheese.” This mixture is then agitated under relatively<br />

high shearing conditions, while heating to a temperature<br />

<strong>of</strong> 85ºC for a period suffi cient to form the mixture into a<br />

s<strong>of</strong>tened, fl owable consistency. The product is pasteurized,<br />

then the s<strong>of</strong>tened mixture is run into a suitable container <strong>and</strong><br />

cooled. An excellent processed cheese results.<br />

“The natural <strong>soy</strong> cheeses used in the invention can be<br />

any conventional <strong>soy</strong> cheese which has a protein content<br />

substantially made up <strong>of</strong> <strong>soy</strong> protein <strong>and</strong> preferably is<br />

formed by fermentation <strong>of</strong> <strong>soy</strong> <strong>milk</strong> with a lactic acid cheese<br />

starter culture <strong>and</strong> forming a curd from the fermented broth<br />

with conventional <strong>soy</strong> cheese coagulating agents...” Address:<br />

1. Osaka, Japan; 2. Izumiotsu, Japan.<br />

343. Town Crier (Greenfi eld, Massachusetts). 1978. T<strong>of</strong>u<br />

manufacturing plant opens. 12(3):1-2. March 22.<br />

• Summary: “The New Engl<strong>and</strong> Soy Dairy, 305 Wells Street,<br />

in Greenfi eld, has opened the doors on its new manufacturing<br />

plant... The fi rm has recently completed a long-projected<br />

expansion into more spacious <strong>and</strong> effi cient facilities where it<br />

utilizes special t<strong>of</strong>u-making equipment imported from Japan<br />

enabling the company to produce nearly 10,000 pounds <strong>of</strong><br />

t<strong>of</strong>u every week. The Soy Dairy ships this out all across New

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