history of soy yogurt, soy acidophilus milk and other ... - SoyInfo Center

substitutes gaining fat, ground meat alternatives, new fl avors
and varieties–many gourmet and upscale, ethnic–especially
Mexican and Southwestern, convenience, technology
produces better mimics, mixing soy with grains and other
ingredients, mainstreaming health foods, natural ingredients
preferred–organic even better, selected new product
introductions–meat and dairy alternatives–1994-March
1995–chart), advertising expenditures (most advertising
not measured, specialty magazines are preferred medium,
radio is another alternative, little consumer advertising,
Worthington outspends competition, ADM-Pillsbury spends
millions to launch Harvest Burger in 1994, Eden Foods
targets mass market, Fantastic Foods’ fi rst major spending),
advertising positioning (good health is overlying theme,
and fat is prime concern, vegetables are a solution to a
bad diet, milk substitutes advertised to lactose-intolerant
market, highlighting a sense of the familiar, foods children
love, traditional burger images used to woo mass market,
vegetarian appeal used for meatless patties, organic is
important feature in natural foods, examples of consumer
advertising), consumer advertising (consumer promotions
not heavily used, money-off coupons from several
companies, new lines offer more generous rebates, recipes
and books educate consumers, in-store promotions–the
White Wave Center, marketers join forces in advertorial,
sponsoring sports events–a healthy fi t, 25 years of earth day,
non-profi t tie-ins, Turtle Island’s recycling program, other
types of promotions, examples of consumer promotions),
trade advertising and promotions (three key trade
publications, trade ads also used as consumer ads, trade ads
scheduled to run in convention issues, trade ads announce
growing business, editorial promotions, reaching retailers,
example of trade ads). Continued.
1060. Product Name: [Soyeux Silken Soya Dessert
(Vanilla, Chocolate, Hazelnut, and Apricot)].
Foreign Name: Soyeux: Soja Dessert (Vanille, Chocolat,
Noisette, Abricot).
Manufacturer’s Name: Nutrition & Soja S.A. (Formerly
Société Soy).
Manufacturer’s Address: B.P. 33, Z.I. de la Pomme, 31250
Revel (near Toulouse), France. Phone: +33 62 18 72 50.
Date of Introduction: 1995. June.
Ingredients: Vanilla: Soymilk* (Tonyu) 86.7% (water,
dehulled soybeans* 8.1%), red cane sugar*, modifi ed starch,
pure vanilla extract 0.15% and other natural vegetable
extracts, unrefi ned sea salt, thickeners: carob seed fl our, guar
seed fl our. * = Organically grown products–88.8%.
Wt/Vol., Packaging, Price: 125 gm plastic cup, 2 per pack.
How Stored: Refrigerated, store at 4ºC.
Nutrition: Vanilla: Per 100 gm: Calories 89 (374 kJ),
protein 3.3 gm, carbohydrate 14 gm, lipids/fats 1.8 gm.
New Product–Documentation: Letter from Bernard
Storup with new Labels. 1995. Sept. 8. He encloses labels
HISTORY OF SOY YOGURT & CULTURED SOYMILK 400
© Copyright Soyinfo Center 2012
for Soyeux in four fl avors (Vanilla, Chocolate, Hazelnut,
and Apricot) and notes that this product is based on an old
product, put on the market again in June 1995. In French,
Soyeux means “silken” or “having the consistency of silk.”
Label for Vanilla: Paperboard sleeve, 5¼ inches long by 2¼
inches wide that fi ts over the top of 2 cups. Green, white,
yellow, and purple on light yellow. Background fl oral design.
On the front panel are the Soy logo (white on dark green),
and the Nature & Progres organic certifi cation symbol. On
one side is a “Recycle” symbol/roundel.
1061. White Wave, Inc. 1995. Yogurt. Without the moo (Ad).
Vegetarian Times. June. p. 82.
• Summary: This beautiful ½-page color ad (see next page)
shows a cup of White Wave’s Lemon-Kiwi Dairyless soy
yogurt against the background of various shades of blue. The
text reads: “Delicious creamy fl avor. 100% dairy free. And
guess what? The taste will knock your socks off. Blueberry,
Raspberry, Strawberry, Peach. Each one bursting with fresh
fruit fl avor. And cultured with acidophilus and bifi dus. White
Wave Dairyless. All the goodness of yogurt. Without the
cow.” At the bottom is the White Wave Vegetarian Cuisine
logo. “Look for the full line of White Wave Vegetarian
Cuisine in the dairy case.”
A slightly modifi ed version of this ad appeared in the
Sept. 1995 edition of Vegetarian Times (p. 43). At the top
right is a red and white banner stating “3 new fl avors!” A cup
of Banana-Strawberry Dairyless is pictured. New text reads:
“Now available in three new tropical fl avors: Lemon, Key
Lime, and Banana-Strawberry.” Address: 6123 E. Arapahoe
Rd., Boulder, Colorado 80303. Phone: 303-443-3470.
1062. Soy Cubano! Company: Report to the Shareholders
(Global Exchange, San Francisco). 1995. Soy Cubano!
Company signs agreement with the Cuban Institute for Basic
Research in Tropical Agriculture. 1(1):1. Summer.
• Summary: “On July 6, 1995, a representative of the Soy
Cubano! Company signed a letter of intention with the
Cuban Institute for Basic Research in Tropical Agriculture
(INIFAT) to enter into a joint venture with Cuba’s soy foods
industry. This agreement is the result of months of discussion
with Cuban ministries and institutes aimed at concretizing
how best to invest Soy Cubano! capital to bring the greatest
benefi t to Cuba’s children. Our initial agreement is designed
to help Cuba become self-suffi cient in soybeans for domestic
food production. The fi rst step is the production of large
quantities of soybean seed.
‘The agreement stipulates that in August 1995, the
Soy Cubano! Company will invest $6,000 in the planting
of 13.4 hectares to produce 20 tons of soybean seed for the
soy food factories in Pinar del Rio and Havana. The seed
will be harvested, dried, and stored in November 1995, and
in January 1996, Soy Cubano! and the Research Institute
will sit down to evaluate the results. In August 1996, and