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our business,’ Tomsun Foods Inc. plans to introduce three<br />

new products in June,” company president Tom Timmins<br />

said Friday, but he declined to say what types <strong>of</strong> products<br />

they would be. Tomsun will have help in its new marketing<br />

efforts from Juan Metzger <strong>and</strong> David Alan Hirsch, both <strong>of</strong><br />

whom have sat on the company’s board since 1983. Metzger,<br />

chairman <strong>and</strong> president <strong>of</strong> Dannon Yogurt until 1981, has<br />

been chairman <strong>of</strong> the Tomsun board since 1983. Kirsch,<br />

former president <strong>of</strong> No-Cal Corp., is Tomsun’s senior vice<br />

president. To aid in testing, launching, <strong>and</strong> promoting the<br />

new products, Tomsun has hired the New York advertising<br />

fi rm <strong>of</strong> Calet Hirsch & Spector. Tomsun now sells 60,000<br />

lb/week <strong>of</strong> t<strong>of</strong>u (sales have grown 30% in the last year) <strong>and</strong><br />

employs 40 people. About 80% <strong>of</strong> the company’s business<br />

is with supermarkets <strong>and</strong> the <strong>other</strong> 20% with health food<br />

stores <strong>and</strong> institutions, according to Madeline Fox, Tomsun’s<br />

advertising <strong>and</strong> promotions director. Address: Staff reporter.<br />

552. Grocer (The) (Engl<strong>and</strong>). 1985. Soya <strong>milk</strong> spearheads<br />

move into <strong>yogurt</strong>, ice cream. April 6. p. 23.<br />

• Summary: Michael Cole, managing director <strong>of</strong> Soya<br />

Health Foods <strong>of</strong> Trafford Park, Manchester, reports that he is<br />

selling about £3 million worth <strong>of</strong> his new Sunrise <strong>soy</strong>a <strong>milk</strong><br />

each year, <strong>and</strong> producing 46,000 gallons a week in half-liter<br />

aseptic Tetra Pak cartons. Major grocery chains have shown<br />

great interest in the product. Most competing <strong>soy</strong>a <strong>milk</strong>s<br />

are imported to Engl<strong>and</strong>. Cole imports only his <strong>soy</strong>a beans–<br />

from Canada. His company’s biggest competitor is Granose,<br />

which is selling through Safeway <strong>and</strong> <strong>other</strong> outlets.<br />

Cole presently has to feed his okara, a by-product <strong>of</strong><br />

<strong>soy</strong><strong>milk</strong> production, to pigs. “But in the next few weeks<br />

we will be installing a vegetarian sausage <strong>and</strong> burger plant<br />

which will take care <strong>of</strong> that.”<br />

Cole is a former health food shop owner who has all<br />

been involved in the marketing <strong>and</strong> manufacturing side <strong>of</strong><br />

the trade, not only in Engl<strong>and</strong> but also in India <strong>and</strong> America.<br />

A large photo shows Cole st<strong>and</strong>ing next to stacked<br />

cartons <strong>of</strong> his Sunrise Soya Milk. The caption reads: “’Soya<br />

<strong>yogurt</strong> possible–Michael Cole.”<br />

Note: This was the article that led to the founding <strong>of</strong><br />

Genice in Wales. Ray Pierce, who was with Classic Ices in<br />

Wales at the time read the article, learned that Michael Cole<br />

<strong>of</strong> Soya Health Foods Ltd. was planning to make a <strong>soy</strong> ice<br />

cream, then contacted Cole <strong>and</strong> <strong>of</strong>fered to work with him<br />

in developing the product. It became Classic Ice’s fi rst nondairy<br />

ice cream. Seeing its potential, Ray <strong>and</strong> Irene Barclay<br />

left Classic Ices <strong>and</strong> started Genice. Address: Manchester,<br />

Engl<strong>and</strong>.<br />

553. Praskin, Laurie Sythe. 1985. New developments at The<br />

Farm <strong>and</strong> with Plenty (Interview). Conducted by William<br />

Shurtleff <strong>of</strong> Soyfoods <strong>Center</strong>, April 15. 3 p. transcript.<br />

• Summary: Laurie has just returned from a Plenty Board<br />

<strong>of</strong> Directors meeting at The Farm in Tennessee. Only<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 214<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

300 people are living there now–it has a deserted feeling.<br />

But the Plenty meeting was good. Plenty is doing some<br />

excellent work with <strong>soy</strong>foods in the Caribbean (especially on<br />

Dominica), <strong>and</strong> in Lesotho. There were color slides shows <strong>of</strong><br />

each program. Their <strong>soy</strong> dairies there are selling <strong>soy</strong>foods.<br />

The Farm Soy Dairy in Tennessee is now run by Ron<br />

Maxen <strong>and</strong> Michael Lee. They sell 100 lb/week <strong>of</strong> t<strong>of</strong>u, half<br />

<strong>of</strong> it <strong>of</strong>f The Farm in 1-gallon plastic bags that hold 5 cakes<br />

each, or in tubs. On The Farm it sells for $0.90/lb. Off The<br />

Farm it sells for $0.75/lb in bulk or $0.85 in tubs. Their yield<br />

averages 2 lb <strong>of</strong> fi rm t<strong>of</strong>u from 1 lb <strong>of</strong> <strong>soy</strong>beans. They do all<br />

their own distributing. They also make 150 gallons/week <strong>of</strong><br />

<strong>soy</strong><strong>milk</strong> sold as such plus an<strong>other</strong> 4,500 to 5,000 gallons/<br />

month for ice bean (2 runs a month). Twice a month they<br />

load it into a <strong>milk</strong> truck <strong>and</strong> ship to an ice cream company<br />

near Memphis. Also 15-20 gallons/week <strong>of</strong> <strong>soy</strong> <strong>yogurt</strong> <strong>and</strong><br />

80-90 lb/week <strong>of</strong> tempeh is sold on The Farm.<br />

The <strong>soy</strong> dairy in Lesotho is beautiful, housed in a<br />

traditional stone hut with a thatched ro<strong>of</strong>. Inside are white<br />

walls, a concrete fl oor, <strong>and</strong> drains. It is making a little<br />

<strong>soy</strong><strong>milk</strong> <strong>and</strong> <strong>soy</strong><strong>milk</strong> ice cream. It has a nice little Okita<br />

stainless steel mill that runs <strong>of</strong>f a generator <strong>and</strong> also a<br />

bicycle-powered mill. They are also growing some <strong>soy</strong>beans<br />

now. Address: 17969 Oak Dr., Los Gatos, California 95030.<br />

554. Shurtleff, William; Aoyagi, Akiko. 1985. History <strong>of</strong><br />

<strong>soy</strong>a <strong>and</strong> the <strong>soy</strong>bean development program in Sri Lanka.<br />

Soyfoods <strong>Center</strong>, P.O. Box 234, Lafayette, CA 94549. 31 p.<br />

April 16. Unpublished typescript. Available online at www.<br />

<strong>soy</strong>infocenter.com.<br />

• Summary: www.<strong>soy</strong>infocenter.com/HSS/ AsSoSriL1.<br />

A comprehensive <strong>history</strong> <strong>of</strong> the subject. Contents:<br />

Introduction. Demographic background. Early <strong>history</strong> <strong>of</strong><br />

<strong>soy</strong>a in Sri Lanka. Meals for Millions in Ceylon (1955-<br />

1972). Establishment <strong>of</strong> Sri Lanka <strong>soy</strong>bean development<br />

program. A brief chronology <strong>of</strong> key events: 1973-. Activities<br />

<strong>of</strong> the <strong>soy</strong>bean development program: summary. Soybean<br />

production project. Soyanews. The Soyabean Foods<br />

Research <strong>Center</strong>. Role <strong>of</strong> Sri Lankan government <strong>and</strong><br />

Thriposha. Commercial production <strong>of</strong> <strong>soy</strong>foods. Institutional<br />

use <strong>of</strong> <strong>soy</strong>foods: hospitals, prisons. Ongoing training abroad.<br />

Future prospects for <strong>soy</strong>beans <strong>and</strong> <strong>soy</strong>foods. Conclusion.<br />

Note: By the year 2000 it was clear that the <strong>soy</strong>bean<br />

programs that had been so active during the period from<br />

1955 to 1990 had not succeeded in helping the <strong>soy</strong>bean<br />

to take root permanently in Sri Lankan food culture <strong>and</strong><br />

agriculture. We would suggest several reasons. (1) The Meals<br />

for Millions program ended up as basically a food giveaway<br />

program, which was unsustainable. (2) The program that<br />

involved the University <strong>of</strong> Illinois <strong>and</strong> INTSOY was<br />

conceived by the government with relatively little focus on<br />

starting new business in Sri Lanka. When the government<br />

lost interest or money, the program stalled <strong>and</strong> eventually<br />

fi zzled out. (3) The Soyabean Foods Research <strong>Center</strong> used

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