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developed by Jonathan Gordon. The fl avor pr<strong>of</strong>i le takes <strong>soy</strong><br />

<strong>yogurt</strong> to a new level. It is so much better than what used to<br />

be acceptable. The average American likes this product. It<br />

is being marketed as a spoonable dessert. Bifi dus is already<br />

added to the product, but the product is heat treated after<br />

fermentation to extend the shelf life. White Wave is almost<br />

ready to fi nd a new way to introduce the live cultures after<br />

heat treatment–perhaps by injection <strong>and</strong> mixing with the<br />

entire product. “Right now the Silk name is really driving<br />

a new consumer to the product. Our Internet hits have been<br />

very strong to the new consumer. Sales <strong>of</strong> packaged products<br />

are 50% ahead <strong>of</strong> where they’ve ever been.”<br />

Product with Label purchased at Open Sesame (natural<br />

food store) in Lafayette, California. 1998. June 19. Lemon<br />

Kiwi. Dark blue, light blue, <strong>and</strong> various colors on white.<br />

The text on the foil label begins: “White Wave–If you like<br />

the taste <strong>of</strong> <strong>yogurt</strong>, you’ll love White Wave Silk Dairyless.<br />

We make it from whole <strong>soy</strong>beans to take advantage <strong>of</strong> <strong>soy</strong>’s<br />

high is<strong>of</strong>l avone content. Soy foods such as Dairyless, t<strong>of</strong>u<br />

<strong>and</strong> tempeh provide all 8 <strong>of</strong> the amino acids our bodies<br />

need. They are considered a ‘complete’ protein. In fact,<br />

<strong>soy</strong>’s protein pr<strong>of</strong>i le is very much like that <strong>of</strong> chicken. Silk<br />

Dairyless is a great-tasting way to get your <strong>soy</strong> everyday.<br />

Dairy free. Lactose free. No saturated fat. No cholesterol.<br />

Contains 30 mg. <strong>of</strong> is<strong>of</strong>l avones per serving. Keep<br />

refrigerated. 1% low fat. Buy frequently.”<br />

Talk with Pat Calhoun <strong>and</strong> James Terman <strong>of</strong> White<br />

Wave. 1998. Dec. 31. The <strong>soy</strong><strong>milk</strong> is fi rst cultured/fermented<br />

in large vats, then heat treated (pasteurized) <strong>and</strong> packed into<br />

individual cups. Gums may be mixed in when it is packed<br />

into the cups to help it set up. The product contains no live<br />

cultures <strong>and</strong> it is not further heated in the cups.<br />

Product with Label purchased for $1.39 at Open Sesame<br />

in Lafayette, California. 1998. Dec. 23. The Blueberry is<br />

delicious, though quite watery/liquid. The Key Lime is<br />

poor, starchy <strong>and</strong> granular. The middle part <strong>of</strong> the text on<br />

the foil label has been changed (shortened) to read: “We<br />

make it from whole <strong>soy</strong>beans to take advantage <strong>of</strong> <strong>soy</strong>’s high<br />

is<strong>of</strong>l avone content. There has been a lot <strong>of</strong> good news about<br />

the benefi ts <strong>of</strong> <strong>soy</strong> <strong>and</strong> is<strong>of</strong>l avones lately. White Wave Silk<br />

Dairyless is a great-tasting way to get your <strong>soy</strong> everyday...”<br />

Product with Label purchased at Open Sesame (natural<br />

food store) in Lafayette, California. 2000. March 14.<br />

Blueberry. 6-oz cup retails for $1.39. The ingredients (except<br />

for blueberries) are basically the same as those shown above.<br />

1152. Nutritious Foods, Inc. 1998. Remember the old story<br />

about the guy who trades in his cow for some magic beans?:<br />

Come to the source (Ad). Vegetarian Times. April. p. 56.<br />

• Summary: This full-page color ad is for Health Source<br />

Soy Protein Health Drink <strong>and</strong> <strong>yogurt</strong>-style snack. Contents:<br />

These beans aren’t magic but they sure try hard. Introducing<br />

Health Source. Soy protein <strong>and</strong> a whole lot more. Your<br />

body likes this stuff. Now you can, too. Address: St. Louis,<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 440<br />

Missouri.<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

1153. Dorrell, Kathryn. 1998. Tastes like success–Top ten:<br />

Innovative airless cold grind technology enables IPC to<br />

produce <strong>soy</strong> beverages that consumers are drinking up. Food<br />

in Canada. May. p. 33. [1 ref]<br />

• Summary: International ProSoya Corp. (IPC), based<br />

in Surrey, British Columbia, was founded in 1994 by<br />

three business partners from Saskatchewan: Dorothy<br />

Cunningham (who is currently helping to run a sister<br />

plant in Scotl<strong>and</strong>), Lorne Broten (chairman <strong>and</strong> CEO),<br />

<strong>and</strong> George Conquergood (vice-president <strong>of</strong> operations).<br />

It was Conquergood who actually spearheaded the idea <strong>of</strong><br />

commercializing the airless cold grind process developed by<br />

Raj Gupta, an Indian PhD, to feed children in Third World<br />

countries.<br />

Conquergood fi rst tried out the patented technology in<br />

his restaurant in Saskatoon. Noting the enthusiastic response,<br />

he decided to develop it into a separate business.<br />

Initially, the company did not intend to make retail<br />

products. Rather, they wanted to use their patented process to<br />

produce bulk <strong>soy</strong><strong>milk</strong>, that would be sold to food processors.<br />

This strategy changed when Jerry Duncan joined the<br />

company in 1996; today he is president <strong>and</strong> Chief Operating<br />

Offi cer (COO).<br />

This year Duncan expects the company to reach sales<br />

<strong>of</strong> $18 million, up four-fold over 1997. In addition to its<br />

fi ve fl avors <strong>soy</strong> beverages, in January IPC launched a line<br />

<strong>of</strong> SoNice <strong>soy</strong> <strong>yogurt</strong>s <strong>and</strong> on Feb. 1 the company’s U.K.<br />

joint venture began producing <strong>soy</strong><strong>milk</strong>. A.C. Neilsen upped<br />

its North American growth projections for this competitive<br />

sector to 60% from about 25% when IPC entered the market.<br />

1154. Kehoe, John. 1998. Growing up behind glass: The<br />

bizarre <strong>and</strong> tragic lives <strong>of</strong> the Dionne quintuplets. Biography<br />

magazine. June. p. 96-102, 117.<br />

• Summary: These fi ve identical twin girls were born on 28<br />

May 1934 in a farmhouse in Call<strong>and</strong>er, Ontario, Canada.<br />

The m<strong>other</strong>, Elzire, a farm wife, was 26 years old, <strong>and</strong> the<br />

attending physician was Dr. Roy A. Dafoe. The father was<br />

Olivia. Olivia <strong>and</strong> Elzire already had six children, <strong>and</strong> were<br />

poor. Within a week after their birth, these little girls (“the<br />

Quints”) were the most famous children the world had ever<br />

known. Today, three <strong>of</strong> them survive. They are bitter about<br />

their inhuman, exploitative upbringing, <strong>and</strong> they live as poor<br />

recluses. Nothing is left <strong>of</strong> the tens <strong>of</strong> millions <strong>of</strong> dollars<br />

generated by their endorsement <strong>and</strong> advertising deals.<br />

The Ontario provincial government wrested control<br />

<strong>of</strong> the quints away from their parents, <strong>and</strong> became the<br />

legal guardians. Then the government built what was the<br />

forerunner <strong>of</strong> a modern theme park–Quintl<strong>and</strong>. From 1935<br />

to 1943 the Quints were on display 7 days a week, with 2-3<br />

“shows” a day. During these years more than three million<br />

people made the trip to Call<strong>and</strong>er to see them–but the

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