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Bronner’s Peppermint castile soap, Orjene, Nature’s Gate,<br />

Tom’s Natural Soap.<br />

Cookware, mostly imported from Japan, incl. Soy<br />

[sauce] dispenser, 4½ inch. Growing [sprouts <strong>and</strong> sprouters].<br />

Cast iron. Flyers, incl. Talking Food series, Natural recipes<br />

(3 by 5 inch tear-<strong>of</strong>f pads. Soy-related recipes include: Soy<br />

au gratin, Soy casserole, Miso soup, Soyburgers, <strong>and</strong> Soy<br />

loaf).<br />

A map shows Erewhon’s delivery region (Maine, New<br />

Hampshire, Massachusetts, Rhode Isl<strong>and</strong>, Connecticut, New<br />

York, New Jersey) <strong>and</strong> schedule. The company also has an<br />

<strong>of</strong>fi ce near New York City at 303 Howe Ave., Passaic, New<br />

Jersey 07055. Phone 212-594-6455.<br />

Note 1. This is the earliest document seen that uses the<br />

word “vegies” (spelled as such, one <strong>of</strong> two documents) to<br />

refer to vegetables, or “Sea vegies” to refer to sea vegetables<br />

(edible seaweeds).<br />

Note 2. This is the earliest document seen (May 2006)<br />

that uses the term “trail mix” to refer to a non-perishable<br />

mixture <strong>of</strong> dried fruits, seeds, nuts, roasted <strong>soy</strong>beans,<br />

granola, etc. to be eaten as a snack, as when hiking or<br />

walking. Nik Amartseff coined the term “trail mix” <strong>and</strong><br />

launched the fi rst commercial trail mix product through<br />

Erewhon Trading Co. in 1974. At the time, Nik was studying<br />

<strong>and</strong> practicing macrobiotics in Boston, Massachusetts. By<br />

the late 1970s several br<strong>and</strong>s <strong>of</strong> trail mix were on the market<br />

in both natural food stores <strong>and</strong> supermarkets; by the 1980s<br />

there were many, as it became a mainstream American snack.<br />

This catalog cover was reprinted with permission from<br />

the Michio <strong>and</strong> Aveline Kushi Macrobiotics Collection,<br />

Archives <strong>Center</strong>, National Museum <strong>of</strong> American History,<br />

Smithsonian Institution, Washington, DC. Address: 33<br />

Farnsworth Street, Boston, Massachusetts 02210. Phone:<br />

617-542-1358.<br />

272. Kothari, S.L. 1975. Soya<strong>milk</strong>: An ideal food. Nagpur,<br />

India: Soyghurt Food Products & Co. 13 p. Nov.<br />

• Summary: This is basically a promotional brochure<br />

for a bottled <strong>soy</strong>a<strong>milk</strong> product made by Soyghurt Food<br />

Products & Co. It contains photos <strong>of</strong> the product (apparently<br />

introduced in about 1974), <strong>of</strong> Dr. S.L. Kothari, <strong>and</strong> <strong>of</strong><br />

the company’s <strong>soy</strong>a<strong>milk</strong> stall at the Kanhan Agricultural<br />

Exhibition <strong>of</strong> 1975. Gives composition <strong>and</strong> nutritional value<br />

<strong>of</strong> the product, results <strong>of</strong> a lab test conducted in Aug. 1974<br />

on both plain <strong>and</strong> fl avored products at Nagpur, <strong>and</strong> numerous<br />

testimonials by individuals to the value <strong>of</strong> the product.<br />

Address: Soyghurt Food Products & Co., Wardha Road,<br />

Sitabuldi, Nagpur 440012, Maharashtra (MS), India. Phone:<br />

22645.<br />

273. Tovar Galvez, Luis Raul. 1975. Productos derivados<br />

del frijol <strong>soy</strong>a tecnologias tradicionales en el Lejano Oriente<br />

[Traditional technology <strong>soy</strong> products in the Far East]. In:<br />

American Soybean Assoc., ed. 1975. Memorias: Primera<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 126<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

Conferencia Latinoamericana Sobre la Proteina de Soya.<br />

Mexico City. 232 p. See p. 185-93. [14 ref. Spa]<br />

• Summary: Descriptions <strong>of</strong> <strong>and</strong> fl ow sheets for the<br />

production <strong>of</strong> the following basic <strong>soy</strong>foods are given: Miso,<br />

shoyu (salsa de <strong>soy</strong>a), natto, tempeh, sufu (fermented t<strong>of</strong>u),<br />

<strong>and</strong> <strong>soy</strong> <strong>yogurt</strong>. A table shows the nutritional composition<br />

<strong>of</strong> each <strong>of</strong> these foods as well as yuba <strong>and</strong> kori-tôfu (driedfrozen<br />

t<strong>of</strong>u).<br />

Note 1. This is the earliest Spanish-language document<br />

seen (Sept. 2011) that mentions tempeh, which it calls<br />

“tempeh.”<br />

Note 2. This is the earliest Spanish-language document<br />

seen (Feb. 2004) that uses the term “kori-tôfu” to refer to<br />

dried-frozen t<strong>of</strong>u. Address: Faculdad de Quimica, UNAM,<br />

Mexico.<br />

274. Wei, L.S.; Steinberg, M.P.; Nelson, A.I. 1975. A new<br />

Illinois <strong>soy</strong>bean beverage: Tasty, smooth, nutritious, <strong>and</strong><br />

economical. Illinois Research 17(4):3-4. Fall.<br />

• Summary: This is a relatively short description <strong>of</strong> the new<br />

11-step process designed to inactivate the “lipoxygenase<br />

enzyme,” which can produce a distinctly “painty” <strong>of</strong>f-fl avor<br />

in <strong>soy</strong><strong>milk</strong>, whenever the beans are ground <strong>and</strong> exposed to<br />

water ambient temperatures. The fi ber in the <strong>soy</strong>bean is not<br />

removed, but rather is fi nely pulverized by grinding <strong>and</strong><br />

homogenization to produce a stable colloidal system, in<br />

which the fi ber <strong>and</strong> protein do not settle <strong>and</strong> the oil does not<br />

rise. “Instability <strong>of</strong> the colloidal system, causing a grainy<br />

mouth feel, can be a severe problem.” The product obtained<br />

at the end <strong>of</strong> Step 5, called “Soybean beverage base,” can<br />

be used to prepare such “dairy analogs” as <strong>yogurt</strong> <strong>and</strong> ice<br />

cream, as well as <strong>milk</strong>.<br />

“The University <strong>of</strong> Illinois Foundation has recently<br />

patented this process in the United States <strong>and</strong> in a number <strong>of</strong><br />

<strong>other</strong> countries. Already three U.S. companies <strong>and</strong> several<br />

foreign fi rms have been licensed to use the process in<br />

manufacturing the beverage, <strong>yogurt</strong>, ice cream, <strong>and</strong> similar<br />

products. We hope that some <strong>of</strong> these products will appear<br />

in your local supermarket before too many months have<br />

passed.”<br />

Note 1. This is the earliest English-language document<br />

seen (Oct. 2003) that uses the term “dairy analog” (or “dairy<br />

analogue”) to refer to <strong>soy</strong><strong>milk</strong>.<br />

Note 2. This is the earliest English-language document<br />

seen (April 2006) that uses the term “<strong>soy</strong>bean beverage<br />

base” to refer to a concentrated form <strong>of</strong> <strong>soy</strong><strong>milk</strong> from which<br />

regular <strong>soy</strong><strong>milk</strong> or <strong>soy</strong><strong>milk</strong> products can be made by adding<br />

water, fl avors, sweetener, etc. Address: 1. Assoc. Pr<strong>of</strong>. <strong>of</strong><br />

Food Science; 2. Pr<strong>of</strong>. <strong>of</strong> Food Engineering; 3. Pr<strong>of</strong>. <strong>of</strong> Food<br />

Processing. All: Univ. <strong>of</strong> Illinois, Urbana, Illinois.<br />

275. Shurtleff, William; Aoyagi, Akiko. 1975. The book <strong>of</strong><br />

t<strong>of</strong>u: Food for mankind. Hayama-shi, Kanagawa-ken, Japan:<br />

Autumn Press. 336 p. Illust. by Akiko Aoyagi. Index. Dec.

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