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history of soy yogurt, soy acidophilus milk and other ... - SoyInfo Center

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(<strong>soy</strong> beverages), <strong>soy</strong>bean oil, <strong>soy</strong>nuts, <strong>soy</strong>nut butter (roasted<br />

<strong>soy</strong>bean butter), <strong>soy</strong> protein concentrates, <strong>soy</strong> protein<br />

isolates, <strong>soy</strong> sauces (tamari, shoyu), <strong>soy</strong> <strong>yogurt</strong>, tempeh,<br />

textured <strong>soy</strong> protein (TSP), t<strong>of</strong>u. Appetizers. Soups. Salads.<br />

Main dishes. Side dishes. Breads. Breakfast dishes. Desserts.<br />

Mail order sources for <strong>soy</strong>foods. Other sources.<br />

Contains 8 full-page color photos showing recipes. This<br />

is not a vegetarian cookbook. Recipes call for the use <strong>of</strong><br />

chicken (4 recipes), ground beef, ham, crab meat, etc.<br />

1199. Lifeway Foods Inc. 1999. Lifeway SoyTreat–Non-<br />

Dairy Kefi r (Portfolio). 6431 W. Oakton St., Morton Grove,<br />

IL 60503. Fourteen inserts. Oct. 30 cm.<br />

• Summary: The portfolio is pure white with a label for<br />

Peach SoyTreat–Non-Dairy Kefi r on the cover. Soy-related<br />

inserts: 1. Business card for Julie Smolyanski. 2. News<br />

release <strong>of</strong> 4 Aug. 1999. “Lifeway reports record second<br />

quarter <strong>and</strong> six months net income up 26% on 20% sales<br />

increase in 2nd quarter.” Lifeway Foods Inc. (NASDAQ:<br />

LWAY) reported sales <strong>of</strong> over $2.0 million for the second<br />

quarter ended June 30. Michael Smolyanski, company<br />

president <strong>and</strong> CEO notes that sales <strong>of</strong> the company’s “Kefi r<br />

<strong>and</strong> Basic Plus, a revolutionary probiotic dairy beverage,<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 463<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

which was named one <strong>of</strong> the top 15 dairy products <strong>of</strong> 1998,<br />

continue to gain momentum, while our new Soy Kefi r, to be<br />

marketed as SoyTreat (TM), has received wide acceptance<br />

since its debut at the Fancy Food Show held in New York<br />

City during July, 1999.” “Lifeway is America’s leading<br />

supplier <strong>of</strong> the cultured probiotic dairy beverage known as<br />

kefi r. The Company now markets 12 fl avors <strong>of</strong> kefi r <strong>and</strong> also<br />

does a brisk business exporting kefi r to Eastern Europe.”<br />

3. News release <strong>of</strong> 6 Oct. 1999. “Danone Groupe<br />

acquires stake in Lifeway: Lifeway shareholder equity<br />

doubles.” The Danone Group (NYSE: DA) <strong>of</strong> Paris, France,<br />

through its U.S. holding company, has acquired a 15% equity<br />

stake in Lifeway Foods, worth about $5 million to Lifeway.<br />

“With the recent introduction <strong>of</strong> America’s fi rst non-dairy<br />

<strong>soy</strong> kefi r called SoyTreat, the Company is entering into the<br />

<strong>soy</strong> <strong>milk</strong> market.” The Danone Group is France’s leading<br />

food group with net sales <strong>of</strong> $14.4 billion in 1998. The<br />

company is also No. 1 worldwide in dairy products, <strong>and</strong> No.<br />

2 in bottled water with br<strong>and</strong>s including Evian <strong>and</strong> Dannon<br />

Natural Spring Water.<br />

4. News release <strong>of</strong> 22 Oct. 1999. “Lifeway Foods<br />

launches America’s fi rst <strong>soy</strong> kefi r for the fi rst time at<br />

Natural Products Expo East: SoyTreat (TM) <strong>of</strong>fers benefi ts<br />

<strong>of</strong> <strong>soy</strong> <strong>and</strong> probiotics in six delicious fl avors.” “Lifeway’s<br />

revolutionary SoyTreat Kefi r is supplemented with<br />

probiotics–billions <strong>of</strong> friendly micro-organisms present in<br />

kefi r culture which support the immune system <strong>and</strong> promote<br />

gastrointestinal health.”<br />

5. Leafl et (1997) printed with black ink on salmonpink<br />

paper. Side 1 is titled “Kefi r,” by Dr. Steven Novil,<br />

Ph.D. He discusses the <strong>history</strong> <strong>and</strong> health benefi ts <strong>of</strong> kefi r.<br />

Elie Metchnik<strong>of</strong>f, who won the Nobel Prize for Medicine<br />

in 1908, found that kefi r activates the fl ow <strong>of</strong> saliva, most<br />

likely due to its lactic acid content <strong>and</strong> its slight amount <strong>of</strong><br />

carbonation. Kefi r stimulates peristalsis <strong>and</strong> digestive juices<br />

in the intestinal tract. Side 2 is titled “Some <strong>of</strong> the potential<br />

benefi ts <strong>of</strong> Lifeway Kefi r” Discusses the contribution <strong>of</strong> each<br />

microorganism in the kefi r. “Diacetyl is the characteristic<br />

aroma <strong>of</strong> kefi r.” Address: Morton Grove, Illinois. Phone:<br />

(847) 967-1010.<br />

1200. Stewart, Kim. 1999. Dean Foods buys minority share<br />

in White Wave. Natural Foods Merch<strong>and</strong>iser. Oct. p. 21.<br />

• Summary: Dean Foods (NTSE: DE), America’s No. 1<br />

producer <strong>and</strong> distributor <strong>of</strong> fl uid dairy products, announced<br />

in August that it has purchased a minority share in privately<br />

held White Wave Inc. White Wave plans to place its Silk<br />

br<strong>and</strong> <strong>soy</strong><strong>milk</strong> <strong>and</strong> <strong>yogurt</strong>, plus various t<strong>of</strong>u <strong>and</strong> baked<br />

t<strong>of</strong>u products, in the more than 17,000 supermarkets that<br />

Dean Foods presently supplies. During the year 2000 White<br />

Wave’s goal is to reach 10,000 <strong>of</strong> those stores or “10K by<br />

2K,” according to Steve Demos.<br />

Data from SPINS shows that Silk br<strong>and</strong> <strong>soy</strong><strong>milk</strong><br />

products are the most popular <strong>of</strong> the 10 leading br<strong>and</strong>s, <strong>and</strong>

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