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licensing agreement to use the Linda McCartney br<strong>and</strong> name.<br />

The line includes cultured <strong>and</strong> frozen vegan desserts which<br />

are free <strong>of</strong> lactose <strong>and</strong> cholesterol <strong>and</strong> fortifi ed with calcium<br />

<strong>and</strong> minerals. Haldane is promoting the new Dairylike line<br />

using national TV <strong>and</strong> print ads. ADM is test marketing<br />

Dairylike in Southern California under the name Dairyless.<br />

About one-third <strong>of</strong> Haldane’s sales come from products<br />

made by third party manufacturers such as Asda <strong>and</strong><br />

McVities.<br />

During the last year Haldane has faced two big<br />

challenges: (1) In the spring <strong>of</strong> 1998 EU food labeling<br />

legislation required companies to stop using the term<br />

“<strong>soy</strong>a <strong>milk</strong>” or “yoghurt” or any misspelling <strong>of</strong> it. Haldane<br />

reformulated, renamed, <strong>and</strong> relaunched its line <strong>of</strong> non-dairy<br />

products. (2) In Sept. 1998 a EU regulation which came into<br />

effect requiring products containing genetically modifi ed<br />

<strong>soy</strong> protein to be labelled appropriately. Haldane guaranteed<br />

that all its <strong>soy</strong> products are GMO-free, made from identity<br />

preserved <strong>soy</strong>beans.<br />

Haldane’s “Realeat Survey,” now in its 15th year,<br />

studies attitudes toward meat eating in the British Isles. Each<br />

survey is conducted by The Gallup Organization. The 1997<br />

Realeat Survey showed that a record 5.4% <strong>of</strong> the British<br />

population now chooses a vegetarian diet, up 20% over<br />

1995. Thus, Britain now has more than 3 million vegetarians.<br />

And 14.3% <strong>of</strong> the population no longer eats red meat–over<br />

8 million people. Many Britishers avoid red meat because<br />

<strong>of</strong> fear <strong>of</strong> BSE or Mad Cow Disease. In the 1995 Survey 7%<br />

mentioned BSE as their main health concern; this fi gure rose<br />

to nearly 22% in the 1997 survey. The 1998 Survey showed<br />

that 13% (over 7 million people) never or almost never eat<br />

dairy products. Today roughly half <strong>of</strong> the British population<br />

is actively reducing consumption <strong>of</strong> meat, especially red<br />

meat, <strong>and</strong> one-third is doing the same with dairy products.<br />

1163. Stepaniak, Joanne. 1998. The vegan sourcebook. Los<br />

Angeles, California: Lowell House. xvi + 352 p. Index. 24<br />

cm. Special nutrition section by Virginia Messina. [196* ref]<br />

• Summary: Contents: Preface. 1. Vegan roots. 2. The vegan<br />

identity. 3. The way the West was weaned. 4. Which came<br />

fi rst? 5. Invisible oppression. 6. Environment in crisis.<br />

7. Shooting the myths. 8. Animals <strong>and</strong> entertainment. 9.<br />

Science: Fact, fi ction, or fantasy. 10. The compassionate<br />

consumer. 11. The body beautiful. 12. Ethics in action. 13.<br />

Of principle <strong>and</strong> practice. 14. Ascent <strong>and</strong> evolution. 15.<br />

Embracing the choice. 16. Reorienting the compass. 17.<br />

Challenges, gifts, <strong>and</strong> <strong>of</strong>ferings. 18. The Vegan table. 19.<br />

Secret ingredients. 20. Vegan nutrition. Appendixes: 1.<br />

Vegan nutrition charts. 2. Menu planning using the Vegan<br />

food pyramid. 3. Special ingredients <strong>and</strong> Vegan recipes.<br />

4. The Vegan lifeline: Resources <strong>and</strong> organizations. 5.<br />

Recommended reading. Bibliography.<br />

Soy-related recipes or discussion: Soy<strong>milk</strong> (p. 188-89).<br />

Soy cheese, <strong>soy</strong> <strong>yogurt</strong> <strong>and</strong> sour cream (made from silken<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 446<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

t<strong>of</strong>u), vegan cream, puddings, ice cream, <strong>and</strong> popsicles (p.<br />

190-91). Use <strong>of</strong> t<strong>of</strong>u in place <strong>of</strong> eggs to bind or thicken (p.<br />

192-93). Miso, tamari <strong>and</strong> shoyu (p. 256-57). T<strong>of</strong>u, regular<br />

<strong>and</strong> silken (p. 258). Quinoa, seitan, tahini (p. 258). Sour<br />

cream <strong>and</strong> onion dip (with t<strong>of</strong>u, p. 275). Sesame-miso<br />

spread (p. 275). T<strong>of</strong>u-vegetable spread (p. 277). Miso master<br />

dressing (p. 282). Curried t<strong>of</strong>u salad s<strong>and</strong>wiches (p. 290).<br />

Roasted vegetable pizza with tomato-tinged t<strong>of</strong>u (p. 300-<br />

01). Savory baked t<strong>of</strong>u (p. 302). Baked potatoes Florentine<br />

(with t<strong>of</strong>u, p. 305). T<strong>of</strong>u ricotta (p. 308). Vegan mayonnaise<br />

(with t<strong>of</strong>u, p. 310). T<strong>of</strong>u sour cream (p. 310). Creamy<br />

fudge frosting (with t<strong>of</strong>u, p. 315). Address: Swissvale,<br />

Pennsylvania.<br />

1164. Zind, Tom. 1998. Soy dairy alternatives: The <strong>soy</strong> dairy<br />

category is hot, with organic <strong>soy</strong>beans taking center stage in<br />

new product introductions. New Product Sightings. Nov. p.<br />

8-9. [1 ref]<br />

• Summary: Soyatech (Bar Harbor, Maine) reports that U.S.<br />

<strong>soy</strong><strong>milk</strong> sales reached about $150 million in 1996, <strong>and</strong> that<br />

since 1990 the market has been growing at about 12% a year.<br />

The 17th Annual Market Overview, published by<br />

Natural Foods Merch<strong>and</strong>iser magazine, reports that sales <strong>of</strong><br />

only organic dairy alternatives (a category which is mainly<br />

<strong>soy</strong>-based products, but which also includes rice <strong>milk</strong>s, oat<br />

<strong>milk</strong>s, etc.) grew 45.5% from 1996 to 1997. Dollar sales<br />

grew to $32 million from 22 million. During the same year,<br />

non-dairy <strong>yogurt</strong>s (a category which is mainly <strong>soy</strong> <strong>yogurt</strong>s)<br />

grew to $10.6 million from $5.5 million.<br />

The Ontario Soybean Growers’ Marketing Board in<br />

Canada predicts that sales <strong>of</strong> <strong>soy</strong> beverages in that country<br />

will increase by about 68% from 1997 to 1998, to 6.7 million<br />

liters in 1998 from 4 million liters in 1997. Although the<br />

country’s large Asian population has long been the largest<br />

consumer <strong>of</strong> <strong>soy</strong> beverages, the Board believes that most<br />

<strong>of</strong> the new growth is coming from sales to non-Asians (i.e.<br />

Caucasian Canadians).<br />

The marketing manager for Vita<strong>soy</strong> USA (based in<br />

South San Francisco, California) says sales <strong>of</strong> their Vita<strong>soy</strong><br />

<strong>soy</strong><strong>milk</strong> to supermarkets alone has grown at 15-20% for the<br />

last few years.<br />

Why all this interest in <strong>soy</strong><strong>milk</strong>? “Health awareness for<br />

one. Science has virtually crowned the <strong>soy</strong>bean as one <strong>of</strong> the<br />

most healthful single plant foods known to man, a versatile<br />

product with silver-bullet like qualities” for reducing the<br />

risk <strong>of</strong> heart disease <strong>and</strong> some cancers, easing menopausal<br />

symptoms, sidestepping lactose intolerance, <strong>and</strong> slowing the<br />

onset <strong>of</strong> osteoporosis. Scientists believe that many <strong>of</strong> the<br />

benefi ts come from is<strong>of</strong>l avones–<strong>of</strong> which <strong>soy</strong>beans are the<br />

only common source.<br />

Photos show: (1) A Pure-Pak quart <strong>of</strong> White Wave’s<br />

Silk–Organic Plain Dairyless Soy Beverage. (2) Many<br />

packs <strong>of</strong> SoNice (made by ProSoya Foods <strong>of</strong> Surrey, British<br />

Columbia), in original, chocolate, vanilla, strawberry, <strong>and</strong>

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