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history of soy yogurt, soy acidophilus milk and other ... - SoyInfo Center

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very creative menu. Later called The T<strong>of</strong>u Gardens, <strong>and</strong> The<br />

Lotus Cafe.<br />

Dec. American Soybean Association moves its<br />

headquarters from rural Hudson, Iowa, to St. Louis,<br />

Missouri, into greatly enlarged, modern <strong>of</strong>fi ces.<br />

Dec. The Book <strong>of</strong> T<strong>of</strong>u (extensively revised,<br />

Americanized edition), by Shurtleff <strong>and</strong> Aoyagi published<br />

by Ballantine Books in a mass-market paperback edition. By<br />

1987 the two editions have sold over 450,000 copies.<br />

Dec. T<strong>of</strong>u Goes West, by Gary L<strong>and</strong>grebe published by<br />

Fresh Press.<br />

Dec. How to Cook with Miso, by Aveline Kushi<br />

published by Japan Publications.<br />

Dec. T<strong>of</strong>u Madness, by Olszewski published by Isl<strong>and</strong><br />

Spring t<strong>of</strong>u company in Washington.<br />

Dec. Growing use <strong>of</strong> the term “shoyu” <strong>and</strong> less misuse<br />

<strong>of</strong> the term “tamari” in publications, indicating awareness <strong>of</strong><br />

the difference between these two types <strong>of</strong> <strong>soy</strong> sauce.<br />

* Peaking Out on T<strong>of</strong>u, by Matthew Schmit selfpublished<br />

in Colorado.<br />

* Soy<strong>milk</strong> Piima, resembling the traditional Finnish<br />

cultured dairy product, fi rst made (on a home scale) by Pat<br />

Connolly in southern California.<br />

* Soy oil: The King with no crown. A series <strong>of</strong> studies<br />

initiated by the American Soybean Assoc. in 1978 showed,<br />

surprisingly, that although <strong>soy</strong> oil is by far America’s<br />

widely used oil (accounting for 84% <strong>of</strong> all vegetable oils<br />

<strong>and</strong> 58.3% <strong>of</strong> all edible oils <strong>and</strong> fats), most consumers are<br />

simply not aware that they are using <strong>soy</strong> oil. When 1,200<br />

female heads <strong>of</strong> households were asked “What oils can you<br />

think <strong>of</strong>?” only 17% mentioned <strong>soy</strong> oil (52% mentioned<br />

corn oil, 36% peanut oil, <strong>and</strong> 23% saffl ower oil), <strong>and</strong> only<br />

7% reported having purchased <strong>soy</strong> oil in the past 6 months.<br />

The ASA Market Development Foundation promptly began<br />

a campaign to increase product recognition <strong>and</strong> loyalty,<br />

improve product image, <strong>and</strong> to encourage manufacturers<br />

worldwide to identify <strong>soy</strong> oil on product labels. The slogan<br />

used is shown at the start <strong>of</strong> this paragraph.<br />

356. Product Name: [Soy<strong>milk</strong>, Soy Yogurt].<br />

Manufacturer’s Name: Alternatur.<br />

Manufacturer’s Address: Korte Spekstraat, Hallaar,<br />

Belgium.<br />

Date <strong>of</strong> Introduction: 1978. December.<br />

How Stored: Refrigerated.<br />

New Product–Documentation: Shurtleff & Aoyagi. 1978,<br />

Dec. The Book <strong>of</strong> T<strong>of</strong>u (Ballantine pocketbook edition).<br />

“Appendix B: T<strong>of</strong>u Shops <strong>and</strong> Soy Dairies in the West.” p.<br />

400. Owner: Unknown.<br />

Soyfoods <strong>Center</strong>. 1980. Sept. T<strong>of</strong>u shops <strong>and</strong> <strong>soy</strong> dairies<br />

in the West (2 pages, typeset). Gives the company’s name<br />

<strong>and</strong> address. No phone number or owner. “Makes <strong>soy</strong><strong>milk</strong><br />

<strong>and</strong> <strong>yogurt</strong>.”<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 152<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

357. Swan Food Corp. 1978. Collected papers (Archival<br />

collection). Miami, Florida. 5 fi le folders, 1½ linear inches.<br />

• Summary: Swan Foods was the fi rst <strong>soy</strong>foods company<br />

in the United States to make a wide variety <strong>of</strong> innovative<br />

<strong>soy</strong>foods products. The company’s papers are located at<br />

Soyfoods <strong>Center</strong> in Lafayette, California. In December 1978,<br />

when the company declared bankruptcy after about two<br />

intense years in business, Danny Paolucci cleaned out the<br />

<strong>of</strong>fi ce, keeping all documents that he believed might be <strong>of</strong><br />

future importance. He kept them for 19 years, then sent them<br />

to Bill Shurtleff at Soyfoods <strong>Center</strong> at Shurtleff’s request.<br />

Most <strong>of</strong> the papers relate to recipes. There are no commercial<br />

papers (invoices, ledgers, etc.).<br />

Folder 1: Bulk <strong>soy</strong>foods recipes, typed. Each recipe is<br />

typed on a sheet <strong>of</strong> 8½ by 11 inch lined paper. Recipes made<br />

in a Hobart mixer are marked with an asterisk (*) after the<br />

recipe name. The recipes (listed alphabetically) are: Baked<br />

t<strong>of</strong>u (with tamari sauce for marinade, bake at 350ºF for 30-35<br />

minutes). Caraway t<strong>of</strong>u (add 5 ingredients to curding t<strong>of</strong>u;<br />

stir <strong>and</strong> let curds form). Carob cream cake* with topping<br />

(incl. 2 gallons <strong>soy</strong>melk). Cashew carob swirl cake* (incl. 3<br />

gallons <strong>soy</strong>melk). Devils food cream cake* (incl. 2 gallons<br />

<strong>soy</strong>melk <strong>and</strong> t<strong>of</strong>u topping). Eggless egg salad* (incl. 10 lb<br />

boiled <strong>and</strong> cooled Swan T<strong>of</strong>u). Marinade for t<strong>of</strong>u (incl. 1<br />

gallon tamari; mix all ingredients in a 5 gallon bucket, add<br />

sliced t<strong>of</strong>u, <strong>and</strong> seal). Soy burgers* (incl. 2 gallons each<br />

cooked rice <strong>and</strong> fresh okara, <strong>and</strong> 2½ cups tamari). T<strong>of</strong>u chip<br />

dip* (large <strong>and</strong> small; the small incl. 6 lb t<strong>of</strong>u boiled <strong>and</strong><br />

cooled, ¼ cup tamari, <strong>and</strong> ¼ cup umeboshi plum paste; the<br />

large incl. 42 lb t<strong>of</strong>u).<br />

Folder 2: Lists <strong>of</strong> ingredients for various <strong>soy</strong>foods<br />

products typed on Swan Foods’ blue-on-white letterhead:<br />

The products (listed alphabetically) are: Carob swirl marble<br />

cake (non-dairy) (incl. <strong>soy</strong> <strong>milk</strong>). Okara granola. Roasted<br />

cashew t<strong>of</strong>u pie (incl. t<strong>of</strong>u <strong>and</strong> organic <strong>soy</strong> <strong>milk</strong>). So<strong>yogurt</strong><br />

(non-dairy): Note: These ingredients are h<strong>and</strong>written below a<br />

sample label design on the back <strong>of</strong> the bottom half <strong>of</strong> a Swan<br />

Foods order form.<br />

Folder 3: Legal-sized yellow lined note pad with 17<br />

pages <strong>of</strong> notes written in blue ink–probably by Mary Pung.<br />

Subjects: Nutrition Almanac (<strong>soy</strong>beans <strong>and</strong> <strong>soy</strong> <strong>milk</strong>, p.<br />

71; malt, p. 76). One page <strong>of</strong> 6 bibliographic references for<br />

publications related to <strong>soy</strong>, with a large note: “Sell Book <strong>of</strong><br />

T<strong>of</strong>u, etc. in shop.” The Health Food Dictionary & recipes<br />

(mu tea, p. 102; <strong>soy</strong>bean, p. 159; t<strong>of</strong>u, p. 174). Diet for a<br />

Small Planet (Lappé, 1975 ed.) (protein table III–Legumes;<br />

notes on t<strong>of</strong>u, p. 102, <strong>soy</strong> <strong>yogurt</strong> vs. <strong>milk</strong> <strong>yogurt</strong>, p. 128-<br />

29; t<strong>of</strong>u, p. 132). Recipes for a Small Planet (Ewald, 1973)<br />

(table showing no. <strong>of</strong> calories you have to consume in order<br />

to get one gram <strong>of</strong> usable protein, p. 16; notes on Net Protein<br />

Utilization). Soybean Diet (Herman Aihara, 1974) (table <strong>of</strong><br />

nutrients in various foods; cow’s <strong>milk</strong>, p. 44; <strong>soy</strong>beans can<br />

help with environmental problems, p. 4; <strong>soy</strong>beans vs. meat,<br />

p. 6, 8-9; t<strong>of</strong>u preparation, p. 115; nigari, p. 116; nutrient

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