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Amaranth <strong>and</strong> Sea Veggie (both 3/87), Peanut Sesame (3/88),<br />

<strong>and</strong> Teriyaki Burger (8/88). These also gave his product line<br />

more shelf space, a key consideration.<br />

At King Soopers <strong>and</strong> Safeway, White Wave now had<br />

three shelves with t<strong>of</strong>u <strong>and</strong> tempeh right in the middle <strong>of</strong> the<br />

dairy section.<br />

T<strong>of</strong>u production was also strong, averaging 15,000 lbs.<br />

a week in mid-1987. A future high priority was the plan to<br />

pasteurize their t<strong>of</strong>u to give longer shelf life. After several<br />

years <strong>of</strong> selling t<strong>of</strong>u vacuum packed in a box, White Wave<br />

introduced a water pack without the box for the Asian-<br />

American market <strong>and</strong> some Caucasians since they are not<br />

used to the vacuum pack, <strong>and</strong> they prefer s<strong>of</strong>ter t<strong>of</strong>u, which<br />

cannot be vacuum packed.<br />

By mid-1987 White Wave was back into high gear <strong>and</strong><br />

growing nicely. Their space grew from 6,000 to 20,000<br />

square feet. White Wave was one <strong>of</strong> the few Caucasian-run<br />

<strong>soy</strong>foods companies that has been able to grow without<br />

selling most <strong>of</strong> the company. Demos’ family has supported<br />

him to a large degree. He had borrowed roughly $25,000<br />

from friends <strong>and</strong> family. The company still owed one-third<br />

on its SBA <strong>and</strong> Mountain High loans, <strong>and</strong> some to family.<br />

Assets were now about $300,000 <strong>and</strong> liabilities are $200,000.<br />

Since May 1987 White Wave had money in the bank <strong>and</strong> a<br />

growth rate above 30%. The 1987 sales projection was $2<br />

million, <strong>of</strong> which 8-14% was expected to be pr<strong>of</strong>i t.<br />

In December, projected revenues for 1988 were<br />

$3 million. The company was in the midst <strong>of</strong> a private<br />

placement <strong>of</strong>fering for $500,000 <strong>and</strong> the banks had approved<br />

equipment loans for $600,000. They have put in a bid to<br />

purchase an old (built in 1978) meat processing house on 2.4<br />

acres in Boulder.<br />

The Future: New products to be launched in 1989<br />

include several meat analogs (t<strong>of</strong>u hot dogs/franks, due in<br />

March, aimed at the mainstream market concerned with<br />

cholesterol) <strong>and</strong> a <strong>soy</strong> <strong>yogurt</strong>.<br />

Demos has set a number <strong>of</strong> goals for White Wave.<br />

First, to become the major primary <strong>soy</strong>foods ingredient<br />

manufacturer in the region, <strong>and</strong> to maintain a pr<strong>of</strong>i t margin<br />

<strong>of</strong> at least 10%.<br />

Second, to make the concept <strong>of</strong> a clearly delineated <strong>and</strong><br />

identifi ed “Soyfoods Section” in the dairy case, succeed<br />

at King Soopers <strong>and</strong> Safeway. Set <strong>of</strong>f with plastic dividers<br />

between <strong>yogurt</strong> <strong>and</strong> <strong>milk</strong> products, the section would be<br />

fi lled out with second generation <strong>soy</strong> products. This new<br />

concept would allow him to compete with larger t<strong>of</strong>u<br />

manufacturers (such as Azumaya <strong>and</strong> Hinode) who are lower<br />

priced but sold in the produce section. Address: Lafayette,<br />

California.<br />

733. Goldbeck, Nikki; Goldbeck, David. 1987. The<br />

Goldbeck’s guide to good food. New York, NY: New<br />

American Library. xi + 563 p. Illust. Index. 24 cm.<br />

• Summary: The all-new version <strong>of</strong> their Supermarket<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 271<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

H<strong>and</strong>book, which originally sold 850,000 copies. Chapter<br />

12 (p. 143-51), titled “Soyfoods: World Class Protein,”<br />

discusses t<strong>of</strong>u, frozen t<strong>of</strong>u, tempeh, <strong>soy</strong> fl our <strong>and</strong> grits, hightech<br />

<strong>soy</strong> (<strong>soy</strong> concentrates <strong>and</strong> isolates), textured <strong>soy</strong> protein<br />

products. There is also considerable information on <strong>soy</strong>foods<br />

in <strong>other</strong> chapters throughout the book: Soy fl our (p. 79). Soy<br />

nuts (p. 159, 163). Soy <strong>milk</strong> (p. 184-85). Soy <strong>yogurt</strong> (p. 190-<br />

91, 195). Soy cheese (212, 217-18). Soy protein concentrates<br />

or isolates (p. 233, 451, 483, 527). Soy oil (p. 144, 264, 288,<br />

292-93). Meatless burgers <strong>and</strong> <strong>soy</strong> sausages (p. 394). Soy ice<br />

cream (p. 452-53, 455). Soy sauce (510-11, 515). Miso (p.<br />

511-12, 515). Worcestershire sauce (p. 512).<br />

The section titled “Soy Yogurt” gives a nutritional<br />

analysis <strong>of</strong> cultured Soygurt, made by Cream <strong>of</strong> the Bean;<br />

per 8 oz. it contains 255 calories, 6.7 gm protein, 45.2 gm<br />

carbohydrates, 5.3 gm fat, no cholesterol, 20 mg sodium, <strong>and</strong><br />

7% <strong>of</strong> the US RDA for calcium. The text reads: “Those who<br />

must avoid <strong>milk</strong> will be interested in nondairy <strong>soy</strong> <strong>yogurt</strong>. A<br />

new arrival in natural food stores, this <strong>yogurt</strong> is made from<br />

<strong>soy</strong><strong>milk</strong> <strong>and</strong> bacterial cultures. Gelatin is added to some<br />

br<strong>and</strong>s to maintain the typical <strong>yogurt</strong> consistency. There is<br />

no need, however, for the quality to be compromised by the<br />

addition <strong>of</strong> high fructose corn syrup, isolated <strong>soy</strong> protein,<br />

salt, <strong>and</strong> several thickening agents, as has been done in at<br />

least one br<strong>and</strong> we have encountered.”<br />

The section titled “Soy Cheese” states: “Cheese based<br />

on <strong>soy</strong> <strong>milk</strong> has recently added a new category <strong>of</strong> cheese<br />

products to the market. In terms <strong>of</strong> calories, protein, <strong>and</strong><br />

overall fat content <strong>soy</strong> cheese competes quite favorably<br />

with animal cheeses... It is both lactose- <strong>and</strong> cholesterol-free<br />

<strong>and</strong> the sodium content is about average for cheese. Note,<br />

however, that <strong>soy</strong> cheese is held together with vegetable<br />

gums <strong>and</strong> will contain either the <strong>milk</strong> derivative calcium<br />

caseinate (in which case it is not dairy free) or isolated <strong>soy</strong><br />

protein.” Page 218 gives a nutritional analysis <strong>of</strong> Soya Kaas<br />

(<strong>soy</strong> cheese). Per 1 oz. it contains 78 calories, 6.7 gm protein,<br />

5.6 gm fat, no cholesterol, <strong>and</strong> 168 mg sodium. Address:<br />

R.D. 1, Box 495, Woodstock, New York 12498 914-679-<br />

8561.<br />

734. Murata, Katsumi; Kusakabe, I.; Kobayashi, H.;<br />

Kiuchi, H.; Murakami, K. 1987. Selection <strong>of</strong> commercial<br />

enzymes suitable for making <strong>soy</strong><strong>milk</strong>-curd. Agricultural <strong>and</strong><br />

Biological Chemistry 51(11):2929-33. Nov. [5 ref. Eng]<br />

• Summary: Soy<strong>milk</strong>-clotting effi ciency was relatively high<br />

for proteinases originating from Bacillus amyloliquefaciens,<br />

Bacillus subtilis, Aspergillus oryzae, A. sojae, B.<br />

thermoproteolyticus <strong>and</strong> bromelain, but low in those <strong>of</strong><br />

Endothia parasitica, Rhizopus sp., Mucor miehei, papain<br />

<strong>and</strong> trypsin. Of the enzymes investigated, proteinases<br />

showing high proteolytic activity to <strong>soy</strong><strong>milk</strong>-protein also<br />

exhibited high <strong>soy</strong><strong>milk</strong>-clotting effi ciency. Such coagulation<br />

<strong>of</strong> <strong>soy</strong><strong>milk</strong>-protein increased with the addition <strong>of</strong> calcium<br />

chloride or magnesium chloride to the <strong>soy</strong><strong>milk</strong>. Address: 1,4-

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