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<strong>yogurt</strong> that doesn’t come from cows! This <strong>soy</strong> <strong>yogurt</strong> from<br />

Cream <strong>of</strong> the Bean is made from whole, organically grown<br />

<strong>soy</strong>beans with fi ltered water, unsweetened fruit juices, coldpressed<br />

corn oil, calcium sulfate, organic fruit <strong>and</strong> active<br />

cultures (S. Thermophilus <strong>and</strong> L. Bulgaricus). It comes in a<br />

variety <strong>of</strong> fl avors including strawberry, raspberry, blueberry,<br />

kiwi, mocha <strong>and</strong> plain. The company’s unique patented<br />

process retains the nutrition contained in the whole bean.”<br />

Ad (full page, color) in East West Journal. 1986. Aug.<br />

Inside rear cover. “Cream <strong>of</strong> the Bean Soygurt.”<br />

Talk with Stuart Doblin. 1989. Aug. 14. The product<br />

was really launched in April 1986, but it was being sold<br />

on a small scale as early as Oct. 1985. The original fl avors<br />

were plain, vanilla, <strong>and</strong> raisin. In April 1986 he introduced<br />

organic blueberry, raspberry, <strong>and</strong> strawberry, <strong>and</strong> in October<br />

c<strong>of</strong>fee, kiwi, lemon, <strong>and</strong> lime. The lemon <strong>and</strong> lime were on<br />

the market until Oct. 1987. Then they refocused <strong>and</strong> just<br />

produced the six they have now (cherry, peach, raspberry,<br />

strawberry, Tropical Fantasy, <strong>and</strong> organic blueberry) in Jan-<br />

Feb. 1988.<br />

621. Mittal, B.K. 1986. Food applications <strong>of</strong> defatted <strong>soy</strong><br />

fl our in the Indian diet. In: P.S. Bhatnagar, comp. 1986.<br />

National Seminar & 17th Annual Workshop. Proceedings<br />

& Technical Programme: G.B. Pant Univ. <strong>of</strong> Agriculture &<br />

Technology. iv + 247 p. See p. 97-119. [15 ref]<br />

• Summary: A besan-like product with the br<strong>and</strong> name BES-<br />

Soy has been developed by Ganesh Research Foundation.<br />

Address: Dep. <strong>of</strong> Food Science & Technol., G.B. Pant Univ.<br />

<strong>of</strong> Agriculture & Technology, Nainital, UP, India.<br />

622. Product Name: [Lactic Soy<strong>milk</strong>].<br />

Foreign Name: Lait de Soja Lactis.<br />

Manufacturer’s Name: Pural.<br />

Manufacturer’s Address: 15 rue Leon Blum, 92113 Clichy<br />

cedex, France. Phone: 731.25.75.<br />

Date <strong>of</strong> Introduction: 1986. April.<br />

Wt/Vol., Packaging, Price: Can.<br />

New Product–Documentation: Ad in Le Compas. 1986.<br />

March-April. Inside front cover. “Le No. 1 de la proteine<br />

vegetale vous propose une gamme complete de produits a<br />

base de soja [The Number One in Vegetable Protein Offers<br />

You a Complete Line <strong>of</strong> Soyfoods].” Canned.<br />

623. Toyo Shinpo (Soyfoods News). 1986. Sansanguruto<br />

kaihatsu. Aomori. Taishi Shokuhin Kôgyô K.K. Shin tônyû<br />

yooguruto shihan e [Sansan-gurt developed by Taishi Foods<br />

<strong>of</strong> Aomori. Marketing a new <strong>soy</strong><strong>milk</strong> <strong>yogurt</strong>]. May 11. p. 5.<br />

[Jap; eng+]<br />

• Summary: This company is one <strong>of</strong> the largest <strong>soy</strong>foods<br />

producers in Japan. Address: Mr. Kazuo KUDO, president.<br />

Taishi Shokuhin Kogyo KK., Morita Azaoki-naka 68, Santomachi,<br />

Santo-gun, Aomori-ken, Japan.<br />

HISTORY OF SOY YOGURT & CULTURED SOYMILK 244<br />

© Copyright Soyinfo <strong>Center</strong> 2012<br />

624. Lane, Susan B. 1986. The right stuff. Can the creators<br />

<strong>of</strong> “J<strong>of</strong>u” ride the <strong>yogurt</strong> wave <strong>of</strong> success. Hartford Advocate<br />

(Hartford, Connecticut). May 19. Also in New Haven<br />

Advocate, May 19, p. 12-14.<br />

• Summary: A photo shows Tom Timmins eating J<strong>of</strong>u.<br />

625. Toyo Shinpo (Soyfoods News). 1986. Faasuto Fuudo wa<br />

tôfu kara. Tomii Cheen. Gyôkai no sakigake mezasu [Fast<br />

foods from t<strong>of</strong>u. The Tomi Chain aims to be a pioneer in the<br />

industry]. May 21. p. 3. [Jap; eng+]<br />

• Summary: Yoshiaki Saruda, president <strong>of</strong> the Tomi chain<br />

in Kyoto, is franchising the concept. He got the idea from<br />

McDonald’s. His shop sells t<strong>of</strong>u ice cream, t<strong>of</strong>u <strong>yogurt</strong>,<br />

t<strong>of</strong>u hamburgers, t<strong>of</strong>u pies, Tomi crepes, Tomi pies, etc.<br />

These second generation products are all made by machines,<br />

produced by Saruda Shoten, which is pioneering such food<br />

equipment. Saruda Shoten is owned by Yoshiaki Saruda’s<br />

father.<br />

626. Product Name: [Sansan-gurt (Soy<strong>milk</strong> Yogurt)].<br />

Manufacturer’s Name: Taishi Shokuhin Kogyo K.K.<br />

Manufacturer’s Address: Kawamorita, Aza Okinaka 68,<br />

Santo-machi, Santo-gun, Aomori-ken 039-01, Japan.<br />

Date <strong>of</strong> Introduction: 1986. May.<br />

New Product–Documentation: Toyo Shinpo (Soyfoods<br />

News). 1986. May 11, p. 5. Taishi Shokuhin is a large t<strong>of</strong>u<br />

company <strong>and</strong> one <strong>of</strong> the largest <strong>soy</strong>foods producers in Japan.<br />

627. New Engl<strong>and</strong> Business (Boston, Massachusetts). 1986.<br />

From t<strong>of</strong>u to J<strong>of</strong>u. June 16.<br />

• Summary: T<strong>of</strong>u: “When you put it on our plate, it sort<br />

<strong>of</strong> sits there quivering while a <strong>milk</strong>y liquid runs <strong>of</strong>f. Like<br />

so many disgusting things, it is healthful. Food processors<br />

have, for a number <strong>of</strong> years <strong>and</strong> with little success, tried to<br />

come up with a way to make it into something people might<br />

actually want to buy <strong>and</strong> eat.<br />

“Now a Greenfi eld, Massachusetts, company, Tomsun<br />

Foods Inc., is taking an<strong>other</strong> shot at it. They call it J<strong>of</strong>u, <strong>and</strong><br />

it’s touted as the fi rst ‘chilled, spoonable blend <strong>of</strong> t<strong>of</strong>u <strong>and</strong><br />

fruit.’ The company says J<strong>of</strong>u is high in protein, calcium <strong>and</strong><br />

iron <strong>and</strong> low in calories <strong>and</strong> sodium. It also tastes good, they<br />

say.”<br />

628. Stein, Margery. 1986. The winning formula: Ten years<br />

<strong>of</strong> testing <strong>and</strong> tasting made David Mintz a millionaire.<br />

Success! June. p. 28-32. Cover story.<br />

• Summary: In 1969 he opened Mintz’s Buffet on<br />

Manhattan’s trendy Upper East Side... “One day I read about<br />

t<strong>of</strong>u in a health food magazine. When I saw the words ‘looks<br />

like cheese but its not,’ I said, ‘That’s what I’ve been looking<br />

for.’ My antenna went up.” Mintz made a trip to Chinatown,<br />

bought several buckets <strong>of</strong> bean curd, <strong>and</strong> went into his<br />

kitchen to experiment. “Plans for franchises are proceeding–<br />

more than 800 would-be owners are already in T<strong>of</strong>u Time’s

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