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Archives of Peking University News - PKU English - 北京大学

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<strong>北京大学</strong>英语新闻网/<strong>Peking</strong> <strong>University</strong> <strong>News</strong><br />

Shelly Chen: Successful Interview to<br />

Open the Door to an International<br />

Company<br />

By Chang Huili<br />

<strong>PKU</strong> NEWS 2004--12-2<br />

http://ennews.pku.edu.cn/news.php?s=102049034<br />

<strong>PKU</strong> <strong>News</strong>, Beijing, Dec 2nd, 2004: Next year will see more than three million<br />

university students graduate for the first time, and nine tenths <strong>of</strong> them are becoming<br />

or are job hunters now. For most <strong>Peking</strong> <strong>University</strong> graduates, it is popular to seek<br />

position in an international company, and the crowded audience in the lecture<br />

presented by Shelly Chen, CEO <strong>of</strong> China Education Network International, on<br />

opening the door to an international company was a perfect pro<strong>of</strong>.<br />

Based on her previous experience in the USA, she firstly pointed out some facts, that<br />

globalization was pushing us to have to compete with others all the time and many<br />

Chinese could not be valued for their talent because we didn‘t have enough<br />

experience exposed to international companies, to proceed with her speech. She<br />

then emphasized the basics people had to understand before finding a job: the<br />

purpose <strong>of</strong> business was to make pr<strong>of</strong>it and you had to make sure that you could<br />

contribute to the corporate pr<strong>of</strong>it making process; the corporate key words helped<br />

operate huge corporations, including mission or vision, corporate bottom line,<br />

productivity, efficiency, effectiveness, growth and so on; and the most important for a<br />

corporation was the human capital. To be a successful individual, one should first be<br />

goal oriented to have passion or desire to succeed, and personal traits, such as<br />

highly motivated, dependable, responsible, leadership, problem-solving,<br />

communication skills and so on, were also very important.<br />

―Remember, in opening the door to an international company, you hold the key.‖ ―It‘s<br />

simply a matter <strong>of</strong> sales campaign: the product is you.‖ ―But to look for a job is a<br />

hardest job itself.‖ She and later her husband then introduced the skills and<br />

knowledge in job-hunting by treating it as a process: ―knowing where you are going‖<br />

or having career goals; ―defining the product (you)‖ from functional skills, industry<br />

knowledge, market expertise, personal strengths and accomplishments; ―developing<br />

marketing materials‖ including resume, cover letters, references and follow up<br />

1023

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