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北京大学英语新闻网/Peking University News its advantage in combining scientific research and engineering practices. With the help of relevant research institutes of the university, the lab will be an important base at Peking University for conducing technical communication and cooperation with Zhongguancun Science Park in the field of network information security. Edited By : Ning Jing Translated By : Cai Ying Source : PKU News (Chinese) Related Topic : Related News : ■ Prof. Wang Dongliang and Chen Xiaoming of PKU Win ―Lu Xun Literature Prize‖ ( Wednesday 2007--1-1- 23: 1 ) ■ ―Peking University Day‖ Held in Waseda University Japan ( Wednesday 2007--1-1- 23: 1 ) ■ PKU Team Won the championship in Underwater Robot Games of 2007 China Robot Comp... ( Wednesday 2007--1-1- 22: 1 ) ■ Shenzhen Graduate School of Peking University (PKUSGS) Post-Doctorate Fellowship... ( Wednesday 2007--1-1- 19: 1 ) ■ Zhang Weiying: Problems in State-owned Companies Reform ( Wednesday 2007--1-1- 18: 1 ) ■ Li Yining Recommends Four Solutions to Income Disparity ( Wednesday 2007--1-1- 18: 1 ) ■ 8th PKU Biomedical Forum Is on the Way ( Wednesday 2007--1-1- 18: 1 ) Related Feedback: 452
北京大学英语新闻网/Peking University News ―News Gathering and Production‖ Given by Senior Expert from China Daily By Wang Yi PKU NEWS 2007--11—22 http://ennews.pku.edu.cn/news.php?s=195726292 Peking University, Beijing, Nov. 22nd, 2007: Senior consultant Zhang Xiaogang of China Daily gave a lecture on ―News Gathering and Production‖ to all student journalism lovers on Nov. 22nd at the guestroom of PKU. Zhang shared with the students his understanding of the daily practice, the management flow, and the standards of news production. He also elaborated on the importance of teamwork, debate as decision-making, coaching as managing and packaging as a future trend of news production. He saw journalism in daily practice as management of uncertainties, talents, ideas, social network and challenge. As Zhang summarized, all good media products are products of good planning and good teamwork; all-star reporters have their coaches, editorial supporters, and many other helpers; all working media organizations have good managers—operational planners who know both the industry and financial management; all successful media organizations build their success on their social sources—especially networks and relations. Besides, journalists are supposed to deal with time pressure as well as knowledge pressure. Zhang described the management flow of news production as a complex of intelligence, possibilities and projects. That is to say, before the fulfillment of a reporting task, news gathering and calendaring come first, followed by further exploration on the importance of the news and methods of coverage. In a word, the final fulfillment is based on a detailed planning and exploration beforehand. He thought highly of the debate as decision-making in daily practice of journalism. ―A learning organization exists only in rational debates,‖ he said. The key to manage uncertainties requires a journalist to be ready to learn from those know better and change his/her own perception by accommodating new things learned from others. 453
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