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北京大学英语新闻网/Peking University News Representatives from many world famous companies engaging in intimate cooperation relationship with the school, like IBM, Microsoft, Intel, CitiSoftware, Sun etc., expressed their desires to further collaborate with the School of Software in the future to make contribution to China‘s software enterprises. Edited By : Wang Yi Translated By : Qin Yong Source : PKU News (Chinese) Related Topic : Related News : Related Feedback: 478
北京大学英语新闻网/Peking University News Beijing Forum 2007: Innovation Is the Only Way to Highly Added Value for Enterprises -- An Interview with Ni Guangnan, Member of Chinese Academy of Engineering (CAE) PKU NEWS 2007—10 http://ennews.pku.edu.cn/news.php?s=193378486 Only Innovation Can Place Enterprises at the Top of ―Smile Curve‖ Value Chain Science Times: Enterprises have been the principal part in development of China‘s modern social economy. Enterprises in contemporary China has been developing extremely fast. After 30 years of starting up, a large number of middle and small-sized enterprises have entered the phase of scientific and sustainable development driven by technical advances and management innovation. In your opinion, what is the significance of technical innovation for the development of enterprises? Ni Guangnan: In the 1980s, Mr. Shi Zhenrong brought out the famous concept of ―Smile Curve‖ to describe the distribution of added value in personal computer industry. According to the ―smile curve‖, added value of computer industry mainly comes from two parts: one is related to innovation (including standard), the other is related to brands and sales channel. Processing and assembling have the lowest added value. Recently, Dr. Rui Xianglin, head of SAP China Research Center, brought forth the ―Smile Curve‖ in software industry. Similarly, he separated the integrated value chain in software industry into several closely connected key parts such as innovation, definition and standardization, promotion and marketing. Among them, highest added value is found in innovation, definition and standardization, as well as in the final promotion and marketing part, while software development, such as coding and testing done by some Indian software companies is with minimum added value in ―Smile Curve‖. 479
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