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The Forum of Automobile Industry's
Prospect
By Chang Huili
PKU NEWS 2004--03—11
http://ennews.pku.edu.cn/news.php?s=79319394
PKU News, Beijing, March 11th, 2004: A forum of automobile's future prospect
opens today at Peking University.
First, Li Jun, vice proprietor of China Consumers Press, addressed the forum. Mr.
Cui Xuewen‘s speech was focusing on the point that the independent brands were
the souls of automobile industry. Combined with the experience of Hrfei Motor Co.,
LTD, he explained why and how to develop companies‘ own brands and the effects
of independent brands. Mr. Li Jia flashed back over his company‘s history and
concluded that it was very important for companies to choose proper marketing
strategy and always compete with other companies while good products and
excellent service being the essential factors. Then Mr. Guo Zhenxi deduced
marketing from the a media perspective. He introduced the important role media
played in the economic development based on the statistics of CCTV‘s advertising
incomes. He said that advertising increase just reflected the development of different
industries and advertising service department also accelerated the economics of
many areas and new industries. As an alumnus of Beijing Normal University, Mr. Li
Jindian told students to remember three principles when making marketing:
confidence, benefits and individuation.
As a conclusion to all the wonderful speeches, Mr, Xue Xu generalized that
companies should create customer values, which were crucial to the survival and
development of companies. Mr. Cui Xuewen also left homework to the students, and
he wanted to use the intelligence of Peking University students to design a strategy
to help Hrfei create customer values.
The marketing forum was held annually as an addition to the marketing course of
department of economic science, Peking University with this year‘s forum being the
second time. It was also sponsored by department of advertising service of CCTV
and Automobile Weekly of China Consumers. The speakers were mostly deputies to
National People‘s Congress and CPPCC, including Cui Xuewen, board chairman of
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