Archives of Peking University News - PKU English - 北京大学

北京大学英语新闻网/Peking University News
4th China Media Innovation Annual
Conference Held at PKU
PKU NEWS 2008--12—25
http://ennews.pku.edu.cn/news.php?s=230208820
Peking University, Beijing, Dec. 25th, 2008: On December 19th and 20th, the 4th
China Media Innovation Annual Conference was held at Peking University, jointly
organized by Communication Magazine, School of Journalism and Communication
of Peking University, and Tsinghua University.
The theme of this year‘s conference is ―Reform, Innovation and Development‖. The
deputy director of State Press and Publication Administration, Li Dongdong,
honorary president of China journalists' association, dean of School of Journalism
and Communication of Peking University, Shao Huaze, dean of School of Journalism
and Communication of Tsinghua University, Fan Jingyi, deputy director of
administration committee of Peking University, Lin Junjing, press secretary of State
Press and Publication Administration, Wang Guoqing, executive vice president of
School of Journalism and Communication of Peking University, Xu Hong attended
the meeting. The deputy director, Li Dongdong delivered a keynote speech. Over
300 senior staff in media reviewed the development of media industry; shared
experience in the past 30 years, and discussed the possible strategies to deal with
financial crisis as well as the long term development vision.
As the 4th China Media Innovation Annual Conference coincides with the 30th
anniversary of China‘s reform and opening-up policy, the guests discussed with
audience about mission and values of China media in the past 30 years, China
media brand strategy in the new situation and possible strategies to deal with
financial crisis. Vice president of China journalists' association, the president of
Jiefang Daily Press, Yin Minghua, shared his understanding of media development;
deputy director of CCTV, Sun Yusheng, explained the development and prospects of
CCTV. The president of Liao Ning Daily Press related his experience and
understandings about integration of regional resources, building industrial clusters,
and improving economy quality; Chairman of the board of Phoenix Satellite
Television, Liu Changle, analyzed the profound reform in China media over 30 years
with the development of Phoenix as an example; The director of Beijing Television
Station, Wang Liangchang, has reviewed the innovation pattern of Beijing Television
Station; Vice president of Shanghai Wenguang media group, chairman of first
224