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北京大学英语新闻网/Peking University News 2008 China's Advertising Trends Forum Held at PKU PKU NEWS 2008--06—13 http://ennews.pku.edu.cn/news.php?s=213531774 Peking University, Beijing, June 13th, 2008: The third China's Advertising Trends Forum was held at PKU Boya International Conference Center on May 30th, which provide an opportunity for scholars and experts in relevant fields to discuss and explore the future development of China's advertising industry. The forum was hosted by the School of Journalism and Communication (SJC) of PKU and ―Advertising Panorama‖ magazine. Prof. Shao Huaze, honorary President of All-China Journalists Association and Dean of the School of Journalism and Communication, Prof. Hai Wen, a well-known economist and Vice-Chancellor of PKU, and many other experts and scholars attended the opening ceremony. Prof. Chen Gang, Vice Dean of SJC was the chairman. In the opening ceremony, Professor Hai Wen made a keynote speech named "China's economic development and China's advertising industry." Professor Chen Gang elaborated in his speech the ideas and models of Creative Communication Management he recently proposed. The discussion forum was divided into three topics, including the dissemination of creative management, trends in non-traditional media, advertisers‘ non-traditional suspicions. Discussion was carried out focusing on different themes under each topic. Lots of heavyweights in the advertising industry, business community, and academic session attended the forum. An appreciation banquet calling for disaster relief was held on the evening of May 30th. Professor Yang He, deputy secretary of the party committee of PKU, attended the dinner and made a speech. During the dinner, organizers of the forum called on the people from advertising industry to help people in disaster areas and the post-disaster reconstruction work. The forum was closed on May 31st. This event, aggregating elites of Chinese advertising industry, is a comprehensive display of China's new media marketing 312
北京大学英语新闻网/Peking University News communication and is expected to play a tremendous role in the future development of China's advertising industry. Edited By : Wang Yi Translated By : Wang Shu Source : www.xinhuanet.com Related Topic : Related News : Related Feedback: 313
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指导教师刘乃勇本卷编辑
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