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Archives of Peking University News - PKU English - 北京大学

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<strong>北京大学</strong>英语新闻网/<strong>Peking</strong> <strong>University</strong> <strong>News</strong><br />

<strong>PKU</strong> Guanghua MBA Students Come<br />

Second At Harvard Business Review<br />

Case Contest<br />

<strong>PKU</strong> NEWS 2006—9-21<br />

http://ennews.pku.edu.cn/news.php?s=158855666<br />

<strong>Peking</strong> <strong>University</strong>, Beijing, September 21th, 2006: A team <strong>of</strong> four <strong>PKU</strong> Guanghua<br />

MBA students took the second prize at the fourth Harvard Business Review China<br />

Case Contest held in Shanghai, August 25-26, 2006. The contest was jointly<br />

organized by the Shanghai Economic Committee, Shanghai Jing‘an District<br />

Government and Harvard Business Review China. It was the first Pan-Asian<br />

business case competition held in China. Ten universities from across Asia were<br />

invited to compete for the coveted championship. They included Cheung Kong<br />

Graduate School <strong>of</strong> Business, China Europe International Business School, Fudan<br />

<strong>University</strong>, National <strong>University</strong> <strong>of</strong> Singapore, National Taiwan <strong>University</strong>, <strong>Peking</strong><br />

<strong>University</strong>, Shanghai Jiaotong <strong>University</strong>, Southwestern <strong>University</strong> <strong>of</strong> Finance and<br />

Economics, Tsinghua <strong>University</strong> and Hong Kong <strong>University</strong> <strong>of</strong> Science and<br />

Technology.<br />

The case proposition for the contest this year was ―How to Build Jing‘an Nanjing<br />

Road into One <strong>of</strong> the International Symbolic Shopping Districts‖. The <strong>PKU</strong> team<br />

impressed the judges with their international perspective, thorough market research,<br />

and practical strategies and won the 1st place in the team test. In the final round,<br />

based on systematic thought, <strong>PKU</strong> team proposed an innovative ―shopping park‖<br />

plan which was highly appraised by the judges. However, due to lack <strong>of</strong> more<br />

concrete procedures, <strong>PKU</strong> team won the second place while HKUST team got the<br />

championship.<br />

Edited By : He Jibo<br />

Translated By : Li Nanxin<br />

Source : <strong>PKU</strong> <strong>News</strong> (Chinese)<br />

Related Topic :<br />

Related <strong>News</strong> :<br />

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