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Archives of Peking University News - PKU English - 北京大学

Archives of Peking University News - PKU English - 北京大学

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<strong>北京大学</strong>英语新闻网/<strong>Peking</strong> <strong>University</strong> <strong>News</strong><br />

According to Zhang, coaching is also part <strong>of</strong> the daily practice management.<br />

Coaches are best supports to frontline reporters, helping them take necessary new<br />

adjustments and pointing out writing defects or highlighting strong points. Besides,<br />

there are various ways <strong>of</strong> coaching, such as individual coach, inviting area experts<br />

and working buddies.<br />

Speaking <strong>of</strong> the future trend <strong>of</strong> news production, Zhang proposed the packaging <strong>of</strong><br />

news, which means news should be delivered in packages including breaking news,<br />

links, necessary tables and figures, in-depth reporting, short messages oriented to<br />

mobile phone services, etc.<br />

Zhang concluded his lecture by returning back to the basic standards <strong>of</strong> journalism.<br />

The biggest management failure is fabrication, lack <strong>of</strong> investigative work, missing <strong>of</strong><br />

some key points, and lack <strong>of</strong> balance especially when there is controversy, while the<br />

biggest management success is readers‘ understanding and welcome, society‘s<br />

respects and prestige as well as the building <strong>of</strong> self-confidence for all staff, he said.<br />

Edited By : Wang Yi<br />

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