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北京大学英语新闻网/Peking University News The Famous Movie Star Jackie Chan Invited to Teach at PKU PKU NEWS 2004—09—24 http://ennews.pku.edu.cn/news.php?s=95994621 Peking University, Beijing, Sep 24th, 2004: PKU spokesman Mr. Zhao Weimin recently declared the fact that PKU had appointed Jackie Chan the "specially engaged professor" to teach in the Department of Art Studies for one year. The Department of Art Studies of PKU welcome Jackie Chan, the popular movie star from Hong Kong, as ―specially engaged professor‖ to contribute to its course development. Mr. Zhao Weimin explained that the engagement of Jackie Chan is different from the visiting professor and part-time professor and he is the only one that Department of Art Studies engaged from the outside this time. Edited By : Hu Xianhong Translated By : Wang Fanfan Source : PKU News (Chinese) Related Topic : Related News : Related Feedback: 1086
北京大学英语新闻网/Peking University News The L'Oreal e-Strat Challenge Entered its Fifth Edition By Wang Fanfan PKU NEWS 2004—09—21 http://ennews.pku.edu.cn/news.php?s=95821083 Peking University, Beijing, Sep 21st, 2004: L'Oreal, the world leading cosmetics company, showed a demonstration in the Yingjie Exchange Center this evening to promote its fifth edition of ―e-Strat Challenge‖ among the PKU students. The L'Oreal e-Strat Challenge is an online international business competition facing to the college students only. Started in 2000, it has won great influence all over the world. This business competition will challenge students from all majors to work in teams of 3 and to think like a general manager in order to manage a portfolio of products through 5 weeks of intensive global competition - via the internet. It is a "virtual competition" with "real experience." The competition is a ground-breaking and selective recruitment tool that revolutionizes the sit-down interview mentality to recruit managers. Through the L'Oreal e-Strat Challenge the company is able to get in touch with the very best students worldwide while introducing them to the business challenges of the cosmetics industry. This tool has made the recruitment process a true meeting of minds. In the demonstration, several HR from L'Oreal explained the detailed rules of the ―e-Strat Challenge‖. Teams of three players each, in categories of undergraduate and MBA students, are asked to enter a virtual world where they become captains of a cosmetics company. During five rounds of the Challenge, students must make more than 1000 critical decisions and with each decision, gain market and share price advantage over their competition, which is four other virtual companies. During the semi-final round each team is required to present a business plan outlining their company's production, marketing and financial objectives along with a strategy and a tactical implementation plan. Those teams selected to move on to the seventh and final round will attempt to out-perform an international pool of competitors, as they defend their overall business strategy and attempt to "sell" their virtual company to L'Oreal as part of the grand finals on March 31st, 2005. Meanwhile, lantern slides and short digital movies of last year top teams of the 1087
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北京大学英语新闻存档(第
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指导教师刘乃勇本卷编辑
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