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Archives of Peking University News - PKU English - 北京大学

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<strong>北京大学</strong>英语新闻网/<strong>Peking</strong> <strong>University</strong> <strong>News</strong><br />

Lecture: Economy in Olympics<br />

<strong>PKU</strong> NEWS 2007—05—18<br />

http://ennews.pku.edu.cn/news.php?s=179678477<br />

<strong>Peking</strong> <strong>University</strong>, Beijing, May 18th, 2007: On the evening <strong>of</strong> May 17, the opening<br />

lecture <strong>of</strong> a speech series under the theme <strong>of</strong> ―Scientific Research <strong>of</strong><br />

Undergraduates and the Economy in Olympics‖ was held the Building <strong>of</strong> Science at<br />

<strong>PKU</strong>.<br />

Dong Zhiyong, a pr<strong>of</strong>essor from the School <strong>of</strong> Economics <strong>of</strong> <strong>PKU</strong>, is the chief<br />

speaker. He analyzed the meaning and the methods <strong>of</strong> carrying out scientific<br />

research for university students. At the same time, he introduced the potential<br />

opportunities in economy brought in by holding the Olympic Games in Beijing.<br />

According to Dong, holding the Olympic in Beijing will not only make people feel<br />

proud, but also promote vigorously the development <strong>of</strong> China‘s economy.<br />

Referring to scientific research activities by undergraduate students, Dong<br />

recommended different ways <strong>of</strong> doing research, and each way has an interesting<br />

name, such as the method <strong>of</strong> pop song, the method <strong>of</strong> copy and paste, the method <strong>of</strong><br />

photography, the method <strong>of</strong> imitating. All these methods were expounded in detail<br />

with examples.<br />

As a project team leader on the research and price-setting <strong>of</strong> licensed products <strong>of</strong><br />

Olympics, Dong is also an expert <strong>of</strong> OGGI (Olympic Games Global Impacts).<br />

Edited By : Wang Yi<br />

Translated By : Shen Xiaoying<br />

Source : <strong>PKU</strong> <strong>News</strong> (Chinese)<br />

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