International Teacher Education Conference 2014 1

International Teacher Education Conference 2014
due to features such as disposal a resource that emphasizes the dissemination of information (Arklan and
Taşdemir, 2008).
With new methods of communication all over the world, more and more people stay clear of the mass
media and devote more time to these vehicles. Thus, the mass media to become an integral part of social life,
increased what has been mentioned, written and done about them. The impact of mass media on individuals for a
long time is one of the issues discussed and interested (Şimşek, 1995; Gökçe, 1993). Moreover, in recent years
this debate has gained a new dimension...
Figure 1. Linear Exposure-Response Model (Gökçe, 1993)
In figure 1 according to Gokce (1993) the location of linear exposure-response model has been replaced by a
two-step information flow models. But agenda setting and detection model, have led to a revival of the view that
the impact of the mass media has the power.
Contact effects model, built on the the classic action-reaction model, although this varies from model pretty. For
example, contact effects model on the impact process model, is not as simple as it assumes as in the classic
action-reaction model, on the contrary, it is a highly complex phenomenon.Accepting or rejecting a passive
recipent is not in the position. Recipients are actively involved in the process of mass communication and the
recipient's activities can be observed in the whole communication process (Moemeka, 1998). In addition,
the linear exposure-response model (Figure 1), one of the major shortcomings of individual differences
is not emphasized. Whereas, a group of people are significantly different from each other in personal
psychological organization (Figure 2). These differences are partly begins biological; but the real learning
environment originates from the differences.This case has also appeared between profile of the students in the
center which have access to all facilities and the students near the rural areas.
Westley and MacLean (2010) alerts sent many to be the result of the selection process, ie, the sender of the
message wants to select the topic you and the recipient messages sent from him again corresponding sites in
emphasizing and various messaging channels of different selectivity functions caused by to determine that.
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