International Teacher Education Conference 2014 1

International Teacher Education Conference 2014
Figure 2. Theories of Mass Communication Process according to differences (Fluer, 1982)
Thus, the classic action-reaction model also social factors are also ignored . Whereas the mass media, the impact
of social factors in isolation must require and influence processes involved in the social factors of the buyer's
resources , its relationship with the buyer's belongs to the group , the recipient's social communication status and
opinion leaders and multi-stage communication should be noted that ( Gokce, 1993). Many studies conducted in
the town or city views communication on the interest shown is limited and mass media showing this limited
interest , because of the subject in detail , critical and analytical in a way that should be addressed is stated that (
Inal, 2007). Therefore, the study of the students live and study the differences between the regions should also be
considered .
EDUCATION IN DEVELOPING COUNTRIES AND THE EFFECT OF MASS COMMUNICATION
With the developing technology giant has reached dimensions of communication technology , not just
technology for the production of society , has also affected the developing societies . In communication
technology, speed, reaches a giant-sized features , technology transfer and effective means of communication
when bringing widespread in all societies ; development has further increased the interest of society aimed .
Nowadays, economic, social and cultural fields, go to the level of developed countries , changes and
improvements have been the main wish of the whole society . Social change and the adoption of technological
innovations of recent research on the relationship between technology factor in the change , but may be a
dependent variable showed that . Oskay (1978) as other technological tools and possibilities of mass media in
social change also not be regarded as an independent variable has emphasized many years ago . Therefore, today
a fast-growing technology and it brings that knowledge production and transfer, our era 's most salient
characteristic , and therefore also the era we live "information age " was the name ( Knoll , 2002). In formal
education, mass media, the role and importance of the community by enough can not be detected and the
computer , the internet and new emerging technologies of knowledge for teaching , for transferring and for
delivering great benefits would be 90 years from an uncovered and the said vehicles, especially used in schools
to begin training a new aspect to ( Scannelli , P., Schlesinger , P., Sparks , C. , 1992). Karas (2004) affected by
the rapid development of communication technology in the education sector in infrastructure improvements to be
robust adaptation of these technologies in education by way of the concepts and practices that are connected to
adoption is good . Get educated on the rote learner rather than learning , debate and discuss characteristics of
individuals who are cultivating long- standing debate is an important issue and researchers in formal education
through mass media should be utilized and the mass media when used well give good results that twenty years
previously stated ( Scannell , P. Schlesinger , P., Sparks , C. , 1992). Today, social development , especially in
developing countries , and depending on him to ensure progress in education , are trying to take advantage of
these tools . Kirschen (2001 ) for training of technological tools , educational benefits , as well as the student's
scanner, CD burner, such as printer sharing, outdoor tools and equipment with the use , interoperability, and
social relations have the ability to win and also networks with the student's knowledge , producing areas and
critical structure refers would have . Cinema, radio, television, video, computer, internet, CD tools such as
classic today has brought new dimensions to education , especially in rural areas, and public education efforts
have been attempted to use effectively .
Television and video usage in education is very effective in putting abstract subjects on concrete
grounds. For example, television and video usage in geography education makes it possible in providing a long
standing education through targeting visual and sensorial senses, and this makes lectures even enjoyable rather
than being monotonous. (Demirkaya ve Tokcan, 2006).
Kaya and Tuna (2008) argues that, primarily families, teachers, education institutions, insitutions and
departments related to publication policy should show an effort in taking measures against negative effects of
television on children due to the fact that children are prone to effects of television in young age.
Senturk (2009), despite all theoretical substance since 1960s until recently for televisions, argues that
still there are basic problems which are not solved, and puts forward the fact that relationshop between media
experience and other experiences should be clear by media research.
According to Karasar (2004), since the usage of internet in education, traditional student and teacher
concepts has changed, and they have become educated and facilitator. Role of the student is not to adopt
information provided, but to make research, to adopt them in real life and make it possible to be used in daily
life, and benefit from that information.
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